Nickelodeon Unveils Robust "SpongeBob SquarePants" Toy And Activity Lineup At New York Toy Fair 2014

Nickelodeon has announced in the following press release, from Business Wire via Yahoo! Finance, that the number-one entertainment brand for kids and families has debuted a broad new lineup of "SpongeBob SquarePants" products for fans of all ages during the American International Toy Fair in New York City! The new line of products include plush, collectible figures and role play toys from master toy licensee, Just Play; playsets from Fisher-Price's Imaginext brand; remote control and kid powered vehicles from NKOK, Inc. and building sets from recently announced, global construction toy licensee, MEGA Bloks.

Original Nickelodeon Press Release:

Nickelodeon Unveils Robust SpongeBob SquarePants Toy and Activity Lineup at New York Toy Fair 2014

New SpongeBob-Themed Toys from Industry Leading Licensees Just Play, Fisher-Price®'s Imaginext® Brand, MEGA Bloks and NKOK, Inc., Available this Spring

February 19, 2014 1:38 PM

NEW YORK--(BUSINESS WIRE)--

Nickelodeon will debut a broad new lineup of SpongeBob SquarePants products for fans of all ages during the American International Toy Fair in New York City, Feb. 16-19. The new line of products include plush, collectible figures and role play toys from master toy licensee, Just Play; playsets from Fisher-Price®'s Imaginext® brand; remote control and kid powered vehicles from NKOK, Inc. and building sets from recently announced, global construction toy licensee, MEGA Bloks.

"SpongeBob SquarePants has been entertaining kids and adults around the world for almost 15 years, and our partners have done an incredible job of creating an exciting take on the series with these new toy lines," Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon. "Fans will love recreating scenes from their favorite SpongeBob episodes, or cooking up wild new adventures of their own."

SpongeBob SquarePants 2014 product offerings include:

Just Play:

* SpongeBuddy SquarePants – Standing at 9.5", this life-like SpongeBob makes funny facial expressions, laughs, talks and plays the series' theme song. With more than 50 phrases and sound effects, $29.99, ages 3+.

SpongeBob SquarePants Talking Krabby Patty Maker

* Talking Krabby Patty Maker – SpongeBob fans can 'make' their own Krabby Patties at home with this playset. Featuring a talking SpongeBob and realistic grilling and frying sound effects, fans can live out their Fry Cook dreams. $24.99, ages 3+.

* Medium Assorted Plush – 10.5" Soft huggable plush available in SpongeBob and Patrick. $14.99, ages 3+.

* Large Assorted Plush – 16" Jumbo microbead-filled SpongeBob and Patrick plush are easy to pick up, but hard to put down. $19.99, ages 3+

* Talking Plush Assortment – Fans can relive their favorite SpongeBob moments with these hysterical 9" talking beans. Just give them a 'whack' to hear them talk back. Available in Mermaid Man, Karate Chopper, Ripped Pants and Prehistoric Bob. $9.99, ages 3+.

* Talking Action Figures – Available in two styles, Karate Chopper SpongeBob and Jellyfishing SpongeBob, each 5.75" figure says memorable and hilarious phrases from the show. $9.99, ages 3+.

Collectible Figures:

* An assortment of 2.5" collectible figures delivers the world of SpongeBob to the fans. Available in three styles, each two-pack is themed and captures a memorable moment from the series including "Have You Seen this Snail" and "Plankton's Army." $5.99, ages 3+.

* An assortment of 2.5" collectible figures available in two styles, each six-pack is inspired by "Dunces and Dragons" and "Hall of Fame SpongeBob." $12.99, ages 3+.

* Small Plush Assortment – 6" Fans can collect their favorite SpongeBob characters including SpongeBob, Patrick, Gary and Plankton. $5.99, ages 3+.

Fisher-Price® Imaginext®:

* SpongeBob SquarePants Glove World – This playset features Bikini Bottom's ultimate amusement park filled with thrilling rides. Players will be able to ride through the Tunnel of Glove, experience the heights of the Fiery Fist O' Pain roller coaster and more. The set includes SpongeBob and Patrick figures wearing Glove World hats, and balloon and ice cream bar accessories. $39.99, ages 3-8.

* SpongeBob SquarePants Plankton & Chumbot - Plankton is always spying on the Krusty Krab in Bikini Bottom and this vehicle will help him on the quest to find the Krabby Patty recipe. Includes Chumbot, and Plankton figure with backpack and propeller. Additional figures sold separately and subject to availability. $6.99, ages 3-8.

* SpongeBob SquarePants Mermaidman & Barnacle Boy – These two semi-retired superheroes are ready to help SpongeBob fans fight undersea crime in Bikini Bottom. The two-pack action figure set features Mermaidman with his mermerang (similar to a boomerang) and Barnacle Boy with his waterball. $6.99, ages 3-8.

* SpongeBob SquarePants Speed Boat – SpongeBob is off to the races in this flashy speed boat. This vehicle is sure to put fans' imaginations into high gear, creating fast-paced adventures for SpongeBob and his underwater pals. $13.99, ages 3-8.

MEGA Blocks:

This fall, MEGA Bloks will release six all-new Bikini Bottom themed construction vehicles and playsets featuring SpongeBob and his best pals.

NKOK, Inc.:

Coming this fall, NKOK, Inc. will release a collection of remote control and light and sound pullback vehicles, and a race car track highlighting SpongeBob, Patrick and Squidward.

Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history, and a global pop culture phenomenon. In its 14th year, the series continues to rank as the number-one animated series with kids 2-11 on all of television, as well as one of the most 'liked' animated series on Facebook, with more than 100 million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.

About Just Play

Just Play is a manufacturer and distributor of a broad range of children's consumer goods including toys, dolls, plush, role play, and health and beauty products. To learn more about Just Play's products, please visit www.JustPlayToys.com, or follow the company on Twitter (@JustPlayToys) or on Facebook (www.facebook.com/JustPlay).

About Fisher-Price®

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company's legacy of high quality toys has enhanced early childhood development for more than 83 years. Some of the Company's best-known "classic" brands include Little People®, Power Wheels® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children's programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends™. The Company's website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provides valuable information and resources to parents and grandparents around the world.

About MEGA Bloks

MEGA Brands (MB.TO) is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. The MEGA Brands headquarters is in Montreal, Quebec, Canada, where the company was originally founded by Rita & Victor Bertrand over 40 years ago. The Montreal facility houses an International Design Center and North America's Biggest Toy Factory, where hundreds of people make millions of MEGA BLOKS products every year.

About NKOK, Inc.

NKOK, Inc., an affiliate company of Ngai Keung Metal & Plastic Manufactory Limited, was established in October 1998 as a distribution and marketing center for US licensed products, especially in the remote control category. NKOK is dedicated to innovation, using the latest technology to produce premium quality products under these trademarks: NKOK R/C Racing®, NKOK Junior Racing®, High Rollerz®, Homeplay® and Lil'Creator™. The company has diversified into crafts, role-play activities and TV licensed driven items. Some of the popular toys include Teenage Mutant Ninja Turtles® remote vehicles, Halo® remote vehicles, SINGER® sewing & knitting machines and Hello Kitty® craft kits.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50807630&lang=en

Contact:

Nickelodeon:
Tori Fernandes
[...]

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Nickelodeon And "Peter Rabbit" Spring Into Action At The American International Toy Fair 2014 With Exciting New Toy Lineup In New York City

Nickelodeon has announced in the following press release, from Business Wire via Yahoo! Finance, that the number-one entertainment brand for kids and families will unveil an impressive line of "Peter Rabbit"-inspired products from master toy licensee Cartwheel Kids, along with GUND and Cardinal this week at the 2014 American International Toy Fair in New York City. The robust lineup consists of unique and innovative products that span multiple categories including figures, playsets, role play, bath toys, specialty plush, games and activities. All products will be released this spring and fall at retailers nationwide.

Nickelodeon and master toy licensee Cartwheel Kids will introduce an adorable assortment of "Peter Rabbit" playthings inspired by the adventures, friendships and storytelling featured in the hit CG-animated Nick preschool series. The line will include a grand selection of articulated figures, bath toys, role-play gear, playsets and interactive plush toys featuring the lovable characters and their environments. The collection will roll out this fall.

Nickelodeon will also debut a new specialty plush toy line from huggable plush designers GUND. The high-quality collection features Peter Rabbit and his friends in various plush styles and sizes ranging from 5-inches to 48-inches. Made of the finest fabrics and with precise details, Peter Rabbit, Benjamin Bunny and Lily Bobtail will hop into gift, specialty and department stores, including Nordstrom, this spring.

Additionally, Nickelodeon will release brand-new "Peter Rabbit"-themed puzzles, wood tabletop games and skill/action games from Cardinal Industries, Inc.

Original Nickelodeon Press Release:

Nickelodeon and Peter Rabbit Spring into Action at the American International Toy Fair 2014 with Exciting New Toy Lineup in New York City

New Collections Feature Playthings from Master Toy Licensee Cartwheel Kids, Specialty Plush, Games and Puzzles from GUND® and Cardinal

February 19, 2014 1:28 PM

NEW YORK--(BUSINESS WIRE)--

Nickelodeon will unveil an impressive line of Peter Rabbit-inspired products from master toy licensee Cartwheel Kids, along with GUND® and Cardinal this week at the American International Toy Fair in New York City. The robust lineup consists of unique and innovative products that span multiple categories including figures, playsets, role play, bath toys, specialty plush, games and activities. All products will be released this spring and fall at retailers nationwide.

Nickelodeon and master toy licensee Cartwheel Kids will introduce an adorable assortment of Peter Rabbit playthings inspired by the adventures, friendships and storytelling featured in the hit CG-animated Nick series. The line will include a grand selection of articulated figures, bath toys, role-play gear, playsets and interactive plush toys featuring the lovable characters and their environments. The collection will roll out this fall.

Nickelodeon will also debut a new specialty plush toy line from huggable plush designers GUND®. The high-quality collection features Peter Rabbit and his friends in various plush styles and sizes ranging from 5-inches to 48-inches. Made of the finest fabrics and with precise details, Peter Rabbit, Benjamin Bunny and Lily Bobtail will hop into gift, specialty and department stores, including Nordstrom, this spring.

"We are thrilled to debut our Cartwheel Kids, GUND® and Cardinal products to Peter Rabbit fans," said Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon. "These creations offer a fresh take on a timeless character, offering kids the opportunity to experience their own adventurous tales through imaginative play, while creating long lasting memories along the way."

"Nickelodeon has done an amazing job taking a beloved children's property like Peter Rabbit and making it fresh and contemporary, while maintaining the elements that make it special," said Vince Klaseus, CEO of Cartwheel Kids. "Our new Peter Rabbit toy line captures the essence of the TV series and encourages preschoolers to engage in fun, interactive and open-ended play."

Additionally, Nickelodeon will release brand-new Peter Rabbit-themed puzzles, wood tabletop games and skill/action games from Cardinal Industries, Inc.

Peter Rabbit 2014 product lineup includes:

Cartwheel Kids:

* 7" Beanie Plush – Adventures can be played out with the whole collection of plush beanies or cuddle up with your favorite character. Look out, you don't want these bunnies to be caught under foot... of Mr. McGregor. Available in Peter Rabbit, Benjamin Bunny, Lily Bobtail and Cottontail Rabbit. $7.99 SRP, ages 3+.

* 12" Plush – 3 Characters Assortment - Peter Rabbit, Benjamin Bunny and Lily Bobtail. Hop to it with these adorable Peter Rabbit toys. These 12-inch tall plush toys are the ideal friends for any adventure and even a great pal for bedtime. $14.99 each, ages 2+.

* Peter Talking Plush - With six exciting phrases straight from the hit TV show on Nickelodeon, Peter Rabbit will be the perfect friend for the little hopper in your life. Soft and cuddly, he can be a favorite pal for daytime adventures or a companion at bedtime. This 12-inch tall plush doll is made from soft and safe fabrics. $19.99 each, ages 2+.

* Bath Toys - A watering can, raft, and two squirting Rabbits - the perfect toy for a hopping good bath time. Peter Rabbit and Lily Bobtail figures can raft all over the tub and little ones will love the working watering can that helps them get clean. $9.99 SRP, ages 3+.

* Role Play – Boys and girls can be just like the adventurous Peter Rabbit with a pair of rabbit ears and his famous messenger bag. They will create their own adventures, following the included map to find all sorts of fun. Look close with the magnifying glass and you might even spy some radishes. $14.99, ages 3+.

* Figures Pal Two Pack – Sets include Peter Rabbit and his adorable sister Cottontail Rabbit, and Lily Bobtail with her pal Benjamin Bunny. These articulated figures are the perfect ways to play out all the adventures of the popular Nickelodeon series. $4.99 SRP, ages 2+.

* Adventure Packs – Sets include bounce wagon set with Lily Bobtail and Cottontail Rabbit, and sled launcher set with Peter Rabbit and Benjamin Bunny. Exclusive to Toys "R" Us. $9.99 SRP, ages 2+.

* Treehouse Playset – Peter Rabbit's Adventure Treehouse is full of fun and surprises. Pop open the trapdoor and speed down the slide, but watch out for Mr. Tod at the bottom. Take the elevator back up and search the skies at the lookout tower. If the skies are clear, hop on the Hang glider and zoom away. $29.99, ages 2+.

* Hop N' Dance Peter Rabbit - Let's Hop To It! Interactive Peter Rabbit really hops and dances. With 34 exciting adventures, he will lead your youngster in hours of play and learning. They'll learn to count "Let's Hop 3 Times...One...Two...Three" and practice all the letters of the alphabet. "R is for Radishes... Radishes make me spin with happiness!" After each fun activity, Peter Rabbit will lead kids in the "Bunny Shake" the fun dance that will get them up, moving and shaking their tail. $34.99 SRP, ages 3+.

GUND®:

* Peter Rabbit – 11.5-inch plush toy made of the softest and finest fabric. The adventurous plush features Peter's classic jacket and satchel from the animated series. $20 SRP, ages 1+.

* Benjamin Bunny – Peter's loveable sidekick is made of huggable fabric and has a playful expression. This cuddly 12-inch friend wears a green and red winter cap with a brown jacket. $20 SRP, ages 1+.

* Lily Bobtail – The newest character to join Peter Rabbit and Benjamin Bunny, Lily is 11 inches and made of soft gray fabric with a sweet red dress and pink sweater. Her matching headband features a darling pink flower. $20 SRP, ages 1+.

* All three characters feature a radish – Peter's favorite - sewn into their paw.

Cardinal Industries, Inc.:

* Peter Rabbit Wood Chunky Puzzle – Chunky wood pieces for little hands. Put the five pieces together to form Peter Rabbit over and over again! $10 SRP.

* Peter Rabbit Wood Clock Puzzle – A colorful wooden clock features 12 shaped wooden blocks that fit into matching slots, plus movable arms! With lots of "timely" information on the hands and clock face including markings for quarter past, half past, and more. $10 SRP.

* Peter Rabbit Wood Sound Puzzle - Listen to the sounds of your favorite Peter Rabbit characters when the puzzle pieces are correctly placed in the puzzle board! Each piece has a matching full-color picture underneath. Eye- and ear-catching puzzle enhances matching and listening skills. $15 SRP.

* Peter Rabbit Memory Match - Build your child's memory skills and see if they can remember where Peter and his friends are hiding. Classic game of Memory Match, now with a Peter Rabbit twist. $5 SRP, ages 3+.

* Peter Rabbit Foam Puzzle - A perfect introduction to puzzle-building for younger children. Comes with soft and large foam pieces, easier for little hands. This 16-piece Peter Rabbit puzzle measures 13 inches by 24 inches when assembled. $7 SRP.

* Peter Rabbit Floor Puzzle - Enjoy this super fun floor puzzle featuring Peter Rabbit. This puzzle consists of 46 pieces and measures 24 inches by 36 inches when assembled. $8 SRP.

* Peter Rabbit Puzzle in Foil Bag - Take this adorable Peter Rabbit puzzle anywhere with the re-sealable foil bag containing a 24-piece jigsaw puzzle. Puzzle size is 10.375" x 9.125". $3 SRP.

* Peter Rabbit Pop-Up Game - The classic pop-up Game now enhanced with Peter Rabbit and his friends. Will you be the first to get all your pieces home? $5 SRP, ages 3+.

About Peter Rabbit

In February 2013, Nickelodeon debuted the CG-animated preschool series, Peter Rabbit. The series is a reimagining of the popular Beatrix Potter children's books based on the beloved Peter Rabbit character, which have sold over 250 million copies worldwide and been translated into 35 languages. The series follows the adventures of Peter Rabbit and his best friends Benjamin Bunny and Lily Bobtail. Peter Rabbit features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fosters an interest in nature.

About Cartwheel Kids

Cartwheel Kids LLC is wholly owned subsidiary of Xcessory International, and designs and manufactures unique and innovative playthings for children ages infant to tween including preschool toys, figures, play sets, plush, dress-up, role-play, seasonal and novelty items, and more. Led by a team of acclaimed industry veterans including Vince Klaseus, Len Mazzocco and Daniel Setton, Cartwheel Kids offers unparalleled expertise in product design and development as well as brand-building and franchise management.

Cartwheel Kids is committed to delivering quality toys rooted in imaginative play and storytelling, targeting parents and grandparents with both mass and mid-tier specialty offerings. For more information, visit http://www.cartwheelkids.com.

About GUND®

GUND®, a division of Enesco, LLC, is known worldwide for its top quality, soft and huggable plush designs and gift products. Award-winning GUND® products appeal to all ages, from infants up, and are perfect for both play and collecting. The 116-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia and South America. GUND® products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. Please visit www.gund.com

About Cardinal Industries, Inc.

Cardinal Industries a privately held company, located in Long Island City, NY; manufactures more that 400 items including traditional dominoes, checkers, card games and an extensive line of Licensed games and puzzles. Cardinal has made a name for itself in licensed Puzzles and games – working with the best in class Licenses such as Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBC, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, Hasbro and more! Among the product categories in which Cardinal dominates are Puzzles – Lenticular, wood, basic, Games – signature board games, card games, Skill & Action all include innovative elements and packaging! Cardinal offers retailers one stop shopping in games and puzzles.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

Contact:

Nickelodeon:
Tori Fernandes
[...]

or

Cartwheel Kids:
Norma Velvikis, 818-370-4430
[...]

or

GUND ® :
Sally Drewes, 732-248-2567
Director of Marketing
[...]

or

Cardinal Industries, Inc.:
Bonnie Canner
[...]

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Nickelodeon And The LEGO Group Build New, Action-Packed "Teenage Mutant Ninja Turtles" Adventures This Fall

Nickelodeon, the number-one entertainment brand for kids and families, and toy company The LEGO Group, makers of the world's leading construction toys, have announced in the following press release, from Business Wire via Yahoo! Finance, the launch of six new construction sets inspired Nickelodeon's hit CG-animated television series, "Teenage Mutant Ninja Turtles"! Joining the wildly successful 2013 line (and the upcoming LEGO Ghostbusters set), the new assortment includes the Karai Bike Escape, Turtle Sub Undersea Chase, Mutation Chamber Unleashed, T-Rawket Sky Strike and Shredder's Lair Rescue. Each set features series favorites including all four Turtles, Master Splinter, mutated Dr. O'Neil, Shredder, Karai, Foot Soldiers and Robo Foot Ninja. "Teenage Mutant Ninja Turtles" ranked as a top ten property across the entire toy industry in 2013, according to the NPD Group.*

Additionally, one of the newest building sets includes an item in the new LEGO Juniors collection which features construction sets designed specifically for kids as young as four years old. These new playsets feature modular bricks, such as walls and archways, plus step-by-step instructions to help young builders gain confidence as they get started.

Original Nickelodeon Press Release:

Nickelodeon and The LEGO Group Build New, Action-Packed Teenage Mutant Ninja Turtles Adventures This Fall

February 19, 2014 1:45 PM

NEW YORK--(BUSINESS WIRE)--

Nickelodeon and The LEGO Group, makers of the world’s leading construction toys, today announced the launch of six new construction sets inspired by the Teenage Mutant Ninja Turtles. Joining the wildly successful 2013 line, the new assortment includes the Karai Bike Escape, Turtle Sub Undersea Chase, Mutation Chamber Unleashed, T-Rawket Sky Strike and Shredder’s Lair Rescue. Each set features series favorites including all four Turtles, Master Splinter, mutated Dr. O’Neil, Shredder, Karai, Foot Soldiers and Robo Foot Ninja. Teenage Mutant Ninja Turtles ranked as a top ten property across the entire toy industry in 2013, according to the NPD Group.*

Additionally, one of the newest building sets includes an item in the new LEGO Juniors collection which features construction sets designed specifically for kids as young as four years old. These new playsets feature modular bricks, such as walls and archways, plus step-by-step instructions to help young builders gain confidence as they get started.

"Following the incredible success of our 2013 Teenage Mutant Ninja Turtles LEGO collection, we are very excited to introduce these new super-charged sets that are hotter than ever and are sure to spread Turtle Power globally," said Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon.

The spring 2014 Line Includes:

* Karai Bike Escape

Karai has grabbed one of the lost mutagen canisters and is trying to escape on her super-cool motorbike. Attach a rope to the back of the bike with Leonardo and take a thrill-packed skateboard ride through the city streets. Hang on tight as Karai accelerates on the dual-exhaust motorbike and swerves past the roadwork sign. Lasso the rope around the street sign to make the vending machine explode and Karai crash to retrieve that mutagen! Includes 2 mini-figures with weapons and accessories: Karai and Leonardo.

* Turtle Sub Undersea Chase

The Kraangs have got the power cell and are getting away in their mini Kraang sub. Rev up the engine of the awesome Turtle Sub and power away in hot pursuit with Donatello, Leonardo and Leatherhead. Watch out for the Kraang sub's flick missiles, fire the shooter and detach the mini sub to ambush the shark droids' underwater vehicle. Select a weapon from the armory and dive into the water for a thrilling Ninja Turtle vs. The Kraang underwater conflict! Includes 4 mini-figures with weapons and accessories: Donatello Leonardo, 2 Kraangs, plus a Leatherhead figure.

* Mutation Chamber Unleashed

Uh-oh, it's Turtle trouble! Raphael has infiltrated the Kraang's lab and discovered the Mutation Chamber which can turn humans into mutant creatures. Climb the ladder with Victor, spin the electrodes and knock him into the mutation tank. Turn the knob to activate the mutation. When the transformation is complete, open the doors and unleash the fearsome Spider Bytez. Help Raphael to outwit the giant creature and escape before it grabs him with the huge claws on its head. Includes 2 mini-figures with weapons and accessories: Victor and Raphael, and a Spider Bytez figure.

* T-Rawket Sky Strike

Green alert! The Kraang Ship is dropping mutagen bombs all over the city. Take to the skies with Donatello and Michelangelo in the Turtles' homemade T-Rawket. Dodge the Ship's flick missiles and return fire with a sizzling slice of Turtle Power from the pizza shooter. April’s dad has been transformed into Mutated Dr. O'Neil, so strap on the backpack glider, activate the ejector seat and launch a Turtle into the air to save him! Includes 4 mini-figures with weapons and accessories: Donatello, Michelangelo, Mutated Dr. O'Neil and The Kraang.

* Shredder's Lair Rescue - Available exclusively at Toys"R"Us:

Shredder has captured Michelangelo in the dungeon of his Lair. Glide to the rescue with Raphael in the cool flying Turtle vehicle. Fly through the windows into the Lair, but stay alert at all times because traps are everywhere. Watch out for the collapsing stairs and the hidden saw blade shooter underneath. Beware of the fearsome four-armed Robo Foot Ninja launching an attack from the flipper. Use the grapple hook of the flying Turtle machine to pull away the dungeon door and free Michelangelo. Turn the Turtle Power on the Foot Soldier to get to Shredder before he transforms his throne into an escape pod and flies out of there! Includes 5 mini-figures with weapons: Michelangelo, Raphael, Shredder, Foot Soldier and a Robo Foot Ninja.

Available in August 2014:

* LEGO Juniors: Turtles Lair

Look out! The evil Foot Ninja is speeding toward the Turtle Lair on his hover vehicle and Leo must stop him! Jump into the speedy Turtle vehicle and chase after that bad guy before he reaches the Turtles' base! If he trespasses, send him running away with the launcher! This cool Turtle-themed LEGO Juniors set with Easy to Build models and age appropriate building instructions is the perfect start to your young Turtle fan's LEGO® brick building adventures. Includes 2 minifigures: Leo with his sword and a Foot Ninja.

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. Visit www.LEGO.com.

LEGO and the LEGO logo are trademarks of The LEGO Group. © 2014 The LEGO Group.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

* Source: The NPD Group, Inc., Toys & Traditional Games, Annual 2012-2013

Contact:

Nickelodeon
Tori Fernandes
[...]

--Ends--

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Nickelodeon And Fisher-Price Announce 2014 Preschool Product Lineup Featuring Hit Series, "Dora the Explorer" and "Bubble Guppies"

Nickelodeon, the number-one entertainment brand for kids and families, and toy company Fisher-Price have announced in the following press release, from Business Wire via Yahoo! Finance, an exciting lineup of toys for preschoolers during American International Toy Fair in New York City! Headlining the extensive roster will be innovative playsets, dolls, plush and battery operated ride-on vehicles based on the network's hit preschool series "Dora the Explorer" and "Bubble Guppies". Products from this year's rollout will be released during Spring and Autumn/Fall 2014.

Original Nickelodeon Press Release:

Nickelodeon and Fisher-Price Announce 2014 Preschool Product Lineup Featuring Hit Series, Dora the Explorer and Bubble Guppies

Product Line Unveiled During American International Toy Fair in New York City

February 19, 2014 1:15 PM

NEW YORK--(BUSINESS WIRE)--

Nickelodeon and Fisher-Price announce an exciting lineup of toys for preschoolers during American International Toy Fair in New York City. Headlining the extensive roster will be innovative playsets, dolls, plush and battery operated ride-on vehicles based on the network's hit preschool series Dora the Explorer and Bubble Guppies. Products from this year's rollout will be released this spring and fall.

"Each year, our goal is to push the limits of innovation for all of our brands," said Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon. "Fisher-Price has done a phenomenal job creating engaging products that truly encompass the unique spirit of our shows. Our youngest fans will be able to immerse themselves in the worlds of Dora the Explorer and Bubble Guppies in more ways than ever before."

The 2014 Product Lineup Includes:

Bubble Guppies:

Fin-tastic new toys inspired by the Emmy Award-winning Bubble Guppies series will land in the homes of preschoolers everywhere this year.

Fisher-Price(R) Lullaby Bubble Puppy (Photo: Business Wire)

* Bubble Guppies Bathtime Bubble Puppy makes bathing fun and easy. Bubble Puppy's house easily adheres to the wall of the tub giving his slide easy access to the water. Kids can learn the power of cleanliness when they bathe Bubble Puppy and watch his muddy spots magically disappear. Available now, $12.99 SRP, ages 18+ months.

* At the Bubbletucky Market, kids can shop for healthy snacks, spin the "conveyer belt" or press the cash register to send Deema rolling out of the store and into a new adventure. Available now, $14.99 SRP, ages 18+ months.

* With the Lullaby Bubble Puppy kids can fall asleep as Bubble Puppy lights up the dark with his bone and serenades them with his signature "lulla-bark." Requires 2 "AA" batteries. Available now, $24.99 SRP, ages 18+ months.

* The Bubble Guppies can roll into the Check-Up Center when they need to feel better. This cheerful center features a check-in desk that plays a fun song and an X-ray machine that pops and lights up when the lobster doctor is pressed. There's even a place for the clambulance to pull in and a roof-top landing pad perfect for rescue helicopters. The playset includes a rolling Bubble Puppy figure, wheelchair, scale, food cart, and a hospital bed complete with a blanket that can fold over the patient. Requires 2 "AAA" batteries. Available this fall, $29.99 SRP, ages 18+months.

* Use the Bubble Guppies Clambulance to get Avi to see Dr. Molly. Kids can place Avi on the stretcher and roll him into the clambulance! Clambulance comes with Avi and rolling Molly figures, a crab clambulance driver and hospital bed. Available this fall, $19.99 SRP, 18+ months.

* With Gil & Rescue Copter, Gil can take to the skies and fly to the rescue. This play pack includes a rescue helicopter and a rolling Gil figure. Available this fall, $9.99 SRP, 18+ months.

* The check-up themed Get Well Wishes play pack includes a gift shop play piece and two rolling figures — Deema dressed as a nurse and Oona complete with a cast on her arm. Figures can be used with the Fisher-Price® Bubble Guppies Check-up Center (sold separately and subject to availability.) Available this fall, $9.99 SRP, 18+ months.

* Bubble Guppies fans can help Dr. Goby give his patient, Nonny a check-up using the Check-up Time play pack. This check-up themed play pack includes a check-up center play piece and two rolling figures— Goby dressed as a doctor and Nonny complete with a bandage on his arm. Figures can be used with Fisher-Price® Bubble Guppies Check-up Center (sold separately and subject to availability.) Available this fall, $9.99 SRP, 18+ months.

Dora the Explorer:

Fans of beloved Latina heroine Dora the Explorer will discover a world of magical adventure with brand-new toys. Available this February, the line will provide kids with hours of fun with their favorite explorer.

Fisher-Price(R) Swimming Mermaid Dora doll (Photo: Business Wire)

* Dora the Explorer Swimming Mermaid Dora doll swims like a real mermaid, using her fin to gracefully propel her through the water! 10" Dora will also enchant kids with her magical color-change hair! $20.99 SRP, ages 3+ years.

* Dora the Explorer, Explorer House features two floors of rooms with plenty of accessories. Kids get an inside look at Dora's daily activities. $15.99 SRP, ages 3+ years.

* Dora the Explorer, Ready to Explore Set allows kids to recreate their favorite Dora adventures. This 8-inch doll comes with all of the exploring essentials as well as Dora's trusty friends, Boots, Backpack and Map. $17.99 SRP, ages 3+ years.

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company's legacy of high quality toys has enhanced early childhood development for more than 83 years. Some of the Company's best-known “classic” brands include Little People®, Power Wheels® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children's programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends™. The Company's website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provides valuable information and resources to parents and grandparents around the world.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140219006494/en/

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50807676&lang=en

Contact:

Media:
Nickelodeon:
Tori Fernandes
[...]

or

Fisher-Price:
Margaux Vega
[...]

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Nickelodeon To Launch Dual-Language Preschool Learning Toys Featuring "Dora the Explorer", Developed By Smart Play, LLC.

Nickelodeon, the number-one entertainment brand for kids and families, and Smart Play, LLC., the first bilingual educational toy brand, have announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the launch of dual-language preschool learning toys inspired by Nickelodeon's hit animated preschool television series "Dora the Explorer". Available nationwide from Spring 2014, the product line includes electronic learning toys and puzzles that can be played in either English or Spanish. The compact and lightweight designs of the toys are perfect for travel or on-the-go learning.

Original Nickelodeon Press Release:

NICKELODEON TO LAUNCH DUAL-LANGUAGE PRESCHOOL LEARNING TOYS FEATURING DORA THE EXPLORER, DEVELOPED BY SMART PLAY, LLC.

Product Line Includes Electronic Learning Toys and Educational Games

NEW YORK – Feb. 19, 2014 – Nickelodeon and Smart Play, LLC., the first bilingual educational toy brand, today announced the launch of dual-language preschool learning toys inspired by Dora the Explorer. Available nationwide this spring, the product line includes electronic learning toys and puzzles that can be played in either English or Spanish. The compact and lightweight designs of the toys are perfect for travel or on-the-go learning.

"Smart Play, LLC., is renowned for making incredible products and they have done a remarkable job creating entertaining and affordable toys featuring the beloved Dora the Explorer," said Manuel Torres, Senior Vice President, Global Toys and Publishing. "These products make education fun and entertaining, while providing kids with an interactive bi-lingual play pattern."

"We are thrilled to partner with Nickelodeon to bring Dora the Explorer fans a great way to interact with their favorite character while engaging in educational play," said Ilango Sankaralingam, President of Smart Play, LLC.

The Product Lineup Includes:

* Dora Explore & Play Pad:

With Dora as a guide, kids can discover the alphabet, numbers, letter sounds, simple words and more, in either English or Spanish. Features volume control and auto shut-off. Three AA Batteries included. $19.99, ages 2+.

* Dora Explore & Play Mat:

A play mat that allows kids to learn the alphabet, numbers, letter sounds, simple words and much more with Dora. The large mat can be used on the floor, or hung on a wall, and is great for solo or multi-user play. Features volume control and auto shut-off. Three AA Batteries included. $24.99, ages 3+.

* Dora Trace & Learn projector:

Pop in a disk, dim the lights and project fun, traceable images of Dora onto paper. Kids can choose from 40 images from the alphabet and numbers, to Dora and her friends, to trace and color as many times as they wish. The image can be made larger or smaller to match the child’s fine motor skills. The projector includes long-life LED bulb that stays cool to the touch, pencil/crayon holders and five image disks. Three AA batteries are required but not included. $24.99 ages 3+.

About Smart Play

Smart Play is an educational toy company based in Atlanta and is committed to providing safe, affordable, innovative products that will enrich a child's growing mind. Our products are designed to help children develop their vital skills necessary for a great start in life. The extensive product line of toys, flash cards and puzzles are intended to teach a comprehensive range of early learning skills - fine motor, reading, vocabulary, writing, math, problem solving and geography. Most importantly, we focus exclusively on creating bilingual products that teach a second language such as Spanish and French.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

###

Media Contact:
Nickelodeon
Tori Fernandes
[...]

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Nickelodeon Introduces New Products In Activity Category, Including Galactic Gak, At The American International Toy Fair 2014 In New York City

Nickelodeon has announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the exciting Nickelodeon News that the number-one entertainment brand for kids and families is introducing an array of exciting new activity products featuring the network's hit properties "SpongeBob SquarePants", "Teenage Mutant Ninja Turtles", "Dora the Explorer", "Peter Rabbit" and "Bubble Guppies" at the 2014 American International Toy Fair in New York City! Available from this Fall/Autumn, the lineup includes an assortment of dough makers and shakers, magnetic playsets and Nickelodeon's ever popular GAK!

You can find details about Nickelodeon's 2014 Activity Products Lineup in Nick's press release below.

Original Nickelodeon Press Release:

NICKELODEON INTRODUCES NEW PRODUCTS IN ACTIVITY CATEGORY AT THE AMERICAN INTERNATIONAL TOY FAIR 2014 IN NEW YORK CITY

New Product Lines from Cra-Z-Art, International Playthings and NSI

NEW YORK – Feb. 19, 2014 - Nickelodeon is introducing an array of exciting new activity products featuring the network's hit properties SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer, Peter Rabbit and Bubble Guppies at this week's American International Toy Fair in New York City. Available this fall, the lineup includes an assortment of dough makers and shakers, magnetic playsets and Nickelodeon’s popular GAK.

"Kids of all ages enjoy tactile, creative play, and our new activity products with Cra-Z-Art, International Playthings and NSI are sure to provide unique experiences," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "These new products will allow kids to take imaginative play and their creativity to a new level by bringing characters from their favorite shows right into their hands."

2014 Activity Products Lineup Includes:

Cra-Z-Art:

* Teenage Mutant Ninja Turtles Totally Awesome Turtle Figure Maker - Create your own favorite ninja characters. Mold n' make 12 different Turtles. Includes everything needed for action-packed character making fun. $12.99, ages 3+, available this fall.

* Teenage Mutant Ninja Turtles Shaker Maker - Mix, mold and paint your own Turtle figures. It's simple and easy to do – just mux, shake and pour into molds. Then let dry and paint the figures – no heat required. $12.99, ages 5+, available this fall.

International Playthings:

Imaginetics Magnetic Playsets for SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer and Bubble Guppies: Each playset features a board and magnetic board with 2 dimensional character-based magnets based on the hit property. Small Imaginetics sets: $6 SRP - large Imaginetics sets: $9 SRP, ages 3+

NSI:

Nickelodeon Galactic Gak is totally spacey, super stretchy and all-over glittery gacktastic. The new Super Stretch formula stretches FARTHER and FASTER. Comes in 3 great Galactic colors in wacky out-of-this-world containers: Nickelodeon Galactic Gak Atom, Nickelodeon Galactic Gak Shooting Star and Nickelodeon Galactic Gak Atom Satellite $5.99 each SRP, ages 4+

About Cra-Z-Art

CRA-Z-ART® founded by Lawrence Rosen in 2008, is the fastest growing arts, craft and toy company in America focused on bringing excitement and innovation to both the toy and school supply market. CRA-Z-ART® is a prime manufacturer based in Randolph, New Jersey with factories in the USA and China.

About International Playthings LLC

Since its inception in 1967, International Playthings LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 45-year existence, International Playthings LLC has grown to become one of the largest and most respected suppliers of quality products to North America.

A subsidiary of Epoch Company Ltd., affiliate company International Playthings LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings LLC, its brands and individual products can be found at www.intplay.com.

About NSI International

NSI International is a global marketer and manufacturer of innovative toys and children's products under such established brands as Nickelodeon, Smithsonian, and Oglo. They are headquartered in New York City. www.nsi-int.com.

© 2014 NSI International, Inc. and NSI International Products (HK) Limited. All Rights Reserved.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

Media Contacts:

Nickelodeon:
Tori Fernandes
[...]

Cra-Z-Art:
Lawrence Rosen
[...]

International Playthings:
Michelle Winfrey
[...]

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Nickelodeon USA Scores Weekly Ratings Win With Kids And Total Viewers (2/10/14-2/16/14)

Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the exciting Nickelodeon News that Nick USA closed the third week of February (Monday 10th to Sunday 16th February 2014) as the leading basic cable network with Kids 2-11 (2.8/908K) and total viewers (1.7M), landing the top kids' shows in animation and preschool!

The networks hit animation line-up took the top four slots with Kids 2-11: "SpongeBob SquarePants" was the week's top animated series with Kids 2-11 (5.0/1.6M, up +19% over a year ago) and total viewers (3.4M) for the third consecutive week; "Rabbids Invasion" took the number-two spot with Kids 2-11 (4.4/1.4M) and drew 2.6 million total viewers, followed by "Teenage Mutant Ninja Turtles" which averaged a 4.2/1.3M K2-11 (+8%) and pulled 2.8 million total viewers; and "Sanjay and Craig" was fourth, averaging a
4.1/1.3M with Kids 2-11 and scoring 2.5 million total viewers.

Nickelodeon Preschool's "Paw Patrol" and "Wallykazam!" were televisions top two preschool series this week. "Paw Patrol" was overall number one with Kids 2-5 (7.6/944K, +49%), followed by Nick's brand-new CG-animated series "Wallykazam!", which averaged a 7.2/889K with preschoolers and posted year-over-year increases of +44%.

Original Nickelodeon Press Release:

NICKELODEON SCORES WEEKLY RATINGS WIN WITH KIDS AND TOTAL VIEWERS

Nick Nabs Four of Week’s Top Five Animated Kids' Series, Leads Preschool with Paw Patrol And the Brand-New Wallykazam!

NEW YORK – Feb. 19, 2014 – Nickelodeon closed the third week of February (2/10/14-2/16/14) as the leading basic cable network with Kids 2-11 (2.8/908K) and total viewers (1.7M), landing the top kids’ shows in animation and preschool.

The net's hit animation line-up took the top four slots with Kids 2-11: SpongeBob SquarePants was the week’s top animated series with Kids 2-11 (5.0/1.6M, up +19% over a year ago) and total viewers (3.4M) for the third consecutive week; Rabbids Invasion took the number-two spot with Kids 2-11 (4.4/1.4M) and drew 2.6 million total viewers, followed by Teenage Mutant Ninja Turtles which averaged a 4.2/1.3M K2-11 (+8%) and pulled 2.8 million total viewers; and Sanjay and Craig was fourth, averaging a 4.1/1.3M with Kids 2-11 and scoring 2.5 million total viewers.

Nickelodeon's Paw Patrol and Wallykazam! were TV’s top two preschool series this week. Paw Patrol was overall number one with Kids 2-5 (7.6/944K, +49%), followed by Wallykazam!, which averaged a 7.2/889K with preschoolers and posted year-over- year increases of +44%.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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