For the week, the network landed the top three live-action series with Kids 2-11 and swept the top three spots with Kids 6-11. With Kids 2-11, "Nicky, Ricky, Dicky and Dawn" (4.3/1.3M), "The Thundermans" (4.1/1.3M) and "Henry Danger" (4.0/1.2M) were the top live-action series for the week. The comedic trifecta were also the top performers with Kids 6-11, with "Nicky, Ricky, Dicky and Dawn" leading (5.8/1.1M); followed by "The Thundermans" (5.6/1.0M); and "Henry Danger" (5.2/971K).
"SpongeBob SquarePants" was the number-one animated program with Kids 6-11 (4.7/882K) for the week and was also the top kids show with total viewers (2.8M) across cable TV.
Additionally, Nickelodeon niche networks, TeenNick and Nicktoons, posted double-digit year-over-year (YOY) increases with their core demos. TeenNick averaged a 0.4/60K with Teens 12-17, up +33% from 2013, while Nicktoons showed annual increases with Kids 6-11 (0.6/81K, +50%), Boys 6-11 (0.9/60K, +80%) and P2+ (247K, +73%).
Original Nickelodeon Press Release:
NICKELODEON'S NEW LIVE ACTION HITS LEAD TO WEEKLY RATINGS WIN WITH KIDS AND TOTAL VIEWERS
Nicky, Ricky, Dicky and Dawn, The Thundermans and Henry Danger Sweep the Week with Kids; SpongeBob SquarePants is Top Animated Series with Kids 6-11
TeenNick and Nicktoons Post Double-Digit Gains with Core Demos
NEW YORK – Nov. 4, 2014 – Nickelodeon closed the first week of November (10/27/14-11/02/14) as basic cable’s number-one total day network with Kids 2-11 (2.0/608K) and total viewers (1.1M), posting a third consecutive weekly win with kids driven by strong performances from its hit live-action and animation slate.
For the week, the network landed the top three live-action series with Kids 2-11 and swept the top three spots with Kids 6-11. With Kids 2-11, Nicky, Ricky, Dicky and Dawn (4.3/1.3M), The Thundermans (4.1/1.3M) and Henry Danger (4.0/1.2M) were the top live-action series for the week. The comedic trifecta were also the top performers with Kids 6-11, with Nicky, Ricky, Dicky and Dawn leading (5.8/1.1M); followed by The Thundermans (5.6/1.0M); and Henry Danger (5.2/971K).
SpongeBob SquarePants was the number-one animated program with Kids 6-11 (4.7/882K) for the week and was also the top kids show with total viewers (2.8M) across cable TV.
Additionally, Nickelodeon niche networks, TeenNick and Nicktoons, posted double-digit year-over-year increases with their core demos. TeenNick averaged a 0.4/60K with Teens 12-17, up +33% from last year, while Nicktoons showed annual increases with Kids 6-11 (0.6/81K, +50%), Boys 6-11 (0.9/60K, +80%) and P2+ (247K, +73%).
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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