The results of this extensive study are a combination of the latest trends and new evidence using both qualitative and quantitative methods, the latest industry data from Ofcom, Thinkbox and Childwise, ground-breaking facial coding techniques, 10,000 minutes of online interviews with parents and kids aged 6-13 and face to face interviews with 20 children and 8 families.
Quite simply, Nickelodeon are experts in getting in front of kids, and they are delighted to be able to reveal the perfect recipe to create the perfect ad. If you want to know more, simply download the PDF here on Nickelodeon UK's official Nickelodeon UK Research And Insights website or contact Nickelodeon UK Research And Insights for a full demo. Nickelodeon can discuss in much greater detail the key findings of their research piece.
In the past few years, the media landscape has evolved at full pace, and kids content and advertising has spread onto many different devices, such as tablets and smartphones. The average child now has eight screens at home.
Keeping track of the media evolution, its absolutely essential to create the most suitable brand solutions that catch the attention of kids.
Constant research allows Nickelodeon to optimise their programming, their marketing, and therefore, their partnerships.
But enough with all these wise words, let the facts speak for themselves! Nickelodeon presents: My Media, My Ads!
Nickelodeon UK's latest research study delivers an important insight into what kids and their parents think about advertising. It reveals what kind of screens and devices children use across the UK, what they remember best, and what they make of advertising.
But not only numbers have their say, by using additional methods, Nick lets the kids talk for themselves to tell Nickelodeon their own views on media and advertising.
Now Nickelodeon additionally knows for a fact that screen advertising has a huge impact on kids, and cross media campaigns can boost the ad impact even more, alongside Nick's recipe of how to talk to kids.
With Nickelodeon, you'll have a direct link with to the children and their parents.
Colourful, exciting and full of humour.
So jump right into a study full of insights and let Nickelodeon draw the big picture of the kids media and advertising world today!
Additional sources: Marketing Magazine, GetMeMedia.com.
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