'Little Ballers' - FYI Brand Communications
The 81-minute doc is set against the backdrop of New York City, shining a spotlight on the Amateur Athletic Union (AAU) as a feeding ground to potential NBA stardom. Featuring interviews with NBA and WNBA stars including Amar'e Stoudemire, Carmelo Anthony, Steve Nash, Russell Westbrook, Joakim Noah, Walt Frazier, Tyson Chandler, J.R. Smith and Chamique Holdsclaw, Little Ballers follows four 11-year-old boys and their legendary coach as they set out to win an AAU National Championship. For these boys, basketball is more than a game; it offers them hope. The movie is directed by Crystal McCrary and executive produced by Lupe Fiasco and Stoudemire.
From THR:
Lupe Fiasco-Produced Sports Doc 'Little Ballers' to Air in November (Exclusive)
Also produced by Knicks player Amar'e Stoudemire, the doc centers on four 11-year-old basketball players in NYC's Amateur Athletic Union
Nickelodeon has set an airdate for Little Ballers.
The sports documentary — centering on a group of 11-year-old basketball players in New York City's Amateur Athletic Union, an inner-city springboard for potential NBA talent — will air on Nicktoons on Nov. 26 at 9 p.m., during the newly-established NickSports block.
The 81-minute doc, which also explores basketball among today's black youth, is directed by Crystal McCrary and executive produced by Lupe Fiasco and New York Knicks player Amar'e Stoudemire. It features interviews with NBA and WNBA stars including Carmelo Anthony, Steve Nash, Russell Westbrook, Joakim Noah, Walt Frazier, Tyson Chandler, J.R. Smith and Chamique Holdsclaw, as well as HBO Sports svp Kery Davis, Black Enterprise president and CEO Butch Graves, Relativity Sports vp Travis King, and journalists Pablo S. Torre, William C. Rhoden and Roland Martin, among others.
"I wanted to executive produce Little Ballers because I once was a little baller," Stoudemire tells The Hollywood Reporter. "It made a major impact on my life, helped me to become a better man and a better leader. Youth sports are very important for children — there are so many lessons to learn that impacts their lives forever. Sports help build character, discipline and teamwork, which are all important aspects for the future."
Watch a promo below, featuring the Little Ballers cast and Kobe Bryant.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon, NickToons and NickSports News and Highlights!
