With the inclusion of MTV, MTV Dance and MTV Music, MCN now holds the largest commercial television share of 13-24 years (30%), between 6am and midnight, according to OzTAM figures.
Nickelodeon and Nick Jr. channels joining Turner's Cartoon Network and Boomerang channels, means MCN delivers the second largest commercial share for children between the ages of 5-12 years old (27%).
VIMN AUNZ's digital brands add a significant and highly engaged audience to MCN's online network, adding breadth and depth within the kids and youth offering. VIMN AU/NZ's digital brands include nickelodeon.com.au, nickjr.com.au, nickjr.com.au/parents, mtv.com.au and mtvtravelco.com.
MCN's digital network is now the third largest premium publisher in Australia, with a unique monthly audience of 8.4million.
Prior to Multi Channel Network, Ignite Media Brands represented VIMN in the Australian marketplace up until Monday 30th June 2014.
Original Multi Channel Network (MCN) Press Release:
MCN top destination for kids & youth as it kicks off VIMN, Sound Alliance representation
1 July, 2014: Multi Channel Network (MCN) strengthens its position as the top destination for kids and youth as it commences advertising representation of Viacom International Media Networks (VIMN) and leading youth publishing brand Sound Alliance, from today.
With the inclusion of MTV, MTV Dance and MTV Music, MCN now holds the largest commercial television share of 13-24 years (30%), between 6am and midnight, according to OzTAM figures[i].
Nickelodeon and Nick Jr. channels joining Turner's Cartoon Network and Boomerang channels, means MCN delivers the second largest commercial share for children between the ages of 5-12 years old (27%).[ii]
The Sound Alliance and VIMN digital brands add a significant and highly engaged audience to MCN's online network, adding breadth and depth within the kids and youth offering. Sound Alliance titles include award winning pop culture site Junkee, plus Australian community sites inthemix and FasterLouder, Same Same, and Mess+Noise. The VIMN digital brands include nickelodeon.com.au, nickjr.com.au, nickjr.com.au/parents, mtv.com.au and mtvtravelco.com.
MCN's digital network is now the third largest premium publisher in Australia, with a unique monthly audience of 8.4million iii.
MCN National Director of Multiply Integration and Content Partnerships, Elizabeth Minogue, said the new partnership cements MCN's position as the primary destination for brands wanting to engage with Australian youth.
"Viacom and Sound Alliance are brilliant at attracting and holding the attention of their audience and we are excited to work with the fantastic premium youth brands within both networks. Combined with our extensive network of existing premium youth properties, MCN is now the number one network for advertisers targeting those under 30. We look forward to announcing some new, innovative, multi-screen advertising solutions for leading youth brands in the coming months," she said.
VIMN Australia and New Zealand's Senior Vice President and General Manager Ben Richardson, said: "As a global leader in creating entertainment content for young audiences, I'm confident that the strength of the MTV, Nickelodeon and Nick Jr. brands alongside MCN's expertise in creating high-impact marketing partnerships, will lead to ground-breaking and exciting opportunities for brands wanting to connect with kids, millennials and music lovers across Australia."
Neil Ackland, CEO of Sound Alliance, said: "As the leading youth publisher in the country we're very excited to join the MCN family. The marriage of MCN's expertise in the market with our leading digital properties means that MCN is now the first place to go for any brand wanting to authentically reach 18 to 35 year old Australians."
-ENDS-
[...]
About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS MCN is responsible for the advertising interests of 69 television channel brands, 138 websites, 69 m-sites/optimised mobile sites, 59 apps, 4 IPTV services and 3 Digital-Out-Home locations. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au
About Sound Alliance: Sound Alliance is Australia's leading youth content publisher. The Sydney-based business owns and operates FasterLouder, inthemix, Same Same, Mess+Noise and Junkee.com, and represents titles Pitchfork, NME and The Hype Machine. Together, these titles have a combined monthly UB audience of more than 1.5 million and offer brands a gateway to 18-35 year old Australians. Sound Alliance are the pioneers of native advertising in Australia, and specialise in the conception, creation, amplification and measurement of engaging digital media content for the youth market. www.thesoundalliance.net
About Viacom International Media Networks: Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world's most popular multimedia entertainment brands, including Nickelodeon, MTV, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com
[i] Source: OzTam Metro Panel, Days: 1/01/2013 - 31/05/2014 , Network 7, Network 9, Network 10, Other Foxtel, MCN, P 13-24, Share to Selected %, consolidated to 16/06/2014 as of at 24/06/14
[ii] Source: OzTAM Metro Panel, 1/01/2013 - 31/05/2014 , 0600-2000, MCN Channels, Network 7, Network 9, Network 10, Other Foxtel, CH5-12, Share to Selected %, consolidated to 03/06/2014, as at 11/06/14
iii Source: Nielsen Online Ratings - May 2014
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