Nickelodeon UK's "Best App or Website" Broadcast Digital Awards 2014 trophy for The Nick App. Photo from MTV UK's official Twitter profile page, Twitter.com/MTVUK.
Nick UK's version of The Nick App beat off stiff competition against CBeebies Playtime, itv.com/news, E4.com, and www.horseandcountry.tv.
The "Best App or Website (Channel, Strand or Genre)" category of the Broadcast Digital Awards recognises and rewards outstanding second screen content that resulted in viewers becoming more engaged with a show or channel. Nominees of the category can have elements of synchronicity, immersive rich content, or integrate with social media in an innovative way.
Available for free and featuring over 200 pieces of exclusive Nickelodeon-themed content, the Nick App UK, the first international version of the Nick App since launching in the USA in February 2013, is available for iPhone, iPad and iPod touch - exclusively on the App Store! The UK launch of the Nick App in November 2013 marked the first availability of the Nick App outside of the US where it launched in February 2013 and amassed five million downloads. The Nick App has also received the prestigious Award for Outstanding Creative Achievement in Interactive Media - User Experience And Visual Design at the 65th Emmy® Awards and has been nominated for the 'Best Streaming Video Platform' award in the 2013 iKids Awards.
Featuring a immersive branded experience, the Nick App allows NickHeads in the UK and Ireland to explore a laughter and slime-filled world that showcases content from hit Nickelodeon and Nicktoons shows such as "Sam & Cat", "The Haunted Hathaways", "SpongeBob SquarePants", "The Thundermans", "Teenage Mutant Ninja Turtles", "Rabbids Invasion", "Monsters Vs Aliens", "House of Anubis" and "Sanjay and Craig". Kids are able to interact with the Nick brand through a moveable tile layout that can be swiped in any direction, promoting discovery and exploration and offering fans instant and on-demand access to exclusive Nickelodeon content. The app is a destination for short-form videos, behind-the-scenes clips and comedic sketches. Photos from Nick stars and animated characters are also available as are specially created polls, blogs, games and voting for the Nickelodeon "Kids' Choice Awards" as well as full-length Nickelodeon episodes. The Nick App also features a intuitive "Do Not Touch" button, which unleashes a series of surprises if pressed. New content is added to the Nick App every day. More information on the Nick App can be found at nick.co.uk/app.
Nickelodeon UK supported the launch of the Nick App in November 2013 on Nickelodeon's online and social media channels as well as on-air through the 'Appy Christmas competition, where kids had the chance to win a iPad Mini everyday, making it a very Appy Christmas! Special promotional spots to introduce the app and its content was also be broadcast on air.
The Nick App is available free from the UK App Store on iPhone, iPad or iPod touch or here.
Nickelodeon Latin America also recently launched a localised version of The Nick App in May 2014.
2014 saw a record number of entries for the Broadcast Digital Awards, all of which were of an incredibly high standard. Following some lively debate and careful evaluation, Broadcast's judging panel decided which entries went through to the shortlist. Judges felt the shortlist demonstrated creativity and what is currently at the cutting edge of digital broadcasting and multiplatform content.
Renowned within the industry, the Broadcast Digital Awards have been recognising digital innovation and content creativity in broadcasting for the past 10 years. The Awards celebrate outstanding content from channels that achieve scale, volume and noise, no matter what their budget or position on the EPG. There has been a lot of change in the digital space over the past 10 years, with innovation and creativity no longer restricted to the TV screen. The Broadcast Digital Awards now include categories for TV, online and gaming. Whether it's large-scale multiplatform projects, user-friendly apps or highly targeted social media campaigns, there is a wealth of entertaining, and effective, content that deserves to be recognised.
To mark the tenth anniversary of the Awards, Broadcast had a new venue for 2014. The Brewery, London, played host to more than 600 of the industry's finest on Wednesday 25th June 2014.
You can find a full list of winners and finalists of the 2014 Broadcast Digital Awards, wonderfully presented by Adam Buxton, here on the awards official website, broadcastdigitalawards.co.uk.
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