Original Nickelodeon Press Release:
NICKELODEON PROMOTES AD SALES AND INTEGRATED MARKETING EXECUTIVES
NEW YORK –April 11, 2014 – Nickelodeon today announced several key promotions across its Ad Sales and Integrated Marketing departments. In Ad Sales, Lauren Buerger has been named Senior Vice President, New Business Development; and Jake Piasecki has been named Senior Vice President, Ad Sales NYC. They will report to Jim Perry, Head of Sales, Nickelodeon Group.
In Integrated Marketing, Lauren Elchoness has been named Senior Vice President of Integrated Marketing; Marc Epstein has been named Senior Vice President of Sports, Recreation and New Business Integrated Marketing; and Jennifer Tracy has been named Senior Vice President, Integrated Marketing, Innovation and Sponsorship Development. Elchoness, Epstein and Tracy will report to Sharon Cohen, Executive Vice President, Partnership Marketing, Nickelodeon Group.
Buerger, in her new role, will shape sales strategy for the New Business group and lead a national team of senior sales directors charged with broadening and developing new business relationships nationwide. She joined Nickelodeon as the Vice President of New Business Development in 2012 after serving over 20 years in the magazine publishing sector, primarily at Condé Nast and Meredith Publications.
Piasecki will oversee a New York sales team and help lead strategy, drive creative vision and direct innovative programs that deliver maximum revenue potential. Piasecki is a 15-year Viacom veteran who, most recently, served as Vice President, Sales and Marketing where he led one of the New York sales teams and oversaw sales' marketing operations for Nickelodeon's television and digital screens.
Elchoness, a 15-year Nickelodeon veteran, will lead the Integrated Marketing convergent account team in creating compelling promotional concepts that drive brand awareness and market share. In her previous role as Vice President of Integrated Marketing, Elchoness directed efforts to create and implement innovative convergent promotions across Nickelodeon's television and digital portfolio. Epstein will now manage teams dedicated to developing innovative marketing partnerships for nontraditional and new business ad sales partners, shape sports marketing strategy and craft programs to support Nickelodeon's recreation venues, tours and exhibits. The nine-year Nickelodeon veteran previously served as the Vice President of Business Development, Integrated Marketing and Partnerships where he created compelling promotional programs that helped secure non-endemic advertisers and partners.
Tracy, a nine-year Nickelodeon veteran, will oversee the Innovation and Convergent Sponsorship Development team, creating new sponsorship models and concepts for the network's properties, tentpoles and events, as well as its Movie Studios and Video Games accounts. Prior to this role, she served as Vice President of Digital Integrated Marketing where she launched Nick's first cross-platform games and destinations for advertising partners and markedly improved social media performance for her department.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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