Original Nickelodeon Press Release:
NICKELODEON NAMES DAMON BURRELL SENIOR VICE PRESIDENT, CONSUMER MARKETING AND ADVERTISING
NEW YORK – March 4, 2014 - Nickelodeon today named Damon Burrell Senior Vice President of Consumer Marketing and Advertising, Nickelodeon Group. The announcement was made by Pam Kaufman, Chief Marketing Officer and President, Consumer Products, to whom he will report.
In his new role, Burrell will oversee consumer marketing and advertising, social media, CRM and data analytics for the network as well as manage key property planning for Nickelodeon hits such as Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer.
"Damon is an expert marketer whose creativity and leadership will be an asset to our team as we continue to implement new ways to connect to today's generation of kids and families," said Kaufman.
"As a Viacom veteran, he knows how to develop multi-platform programs that are relevant to the audience and drive engagement, and results."
Prior to joining Nickelodeon, Burrell served as Senior Vice President of Consumer Marketing for MTV. In that position, he was responsible for developing multi-platform marketing programs designed to connect with audiences, build awareness, drive engagement and deliver on multiple marketing and business objectives. His efforts supported the launch of principal programming including Teen Wolf, Teen Mom, Jersey Shore, Real World, the MTV Movie Awards, MTV Video Music Awards and others.
Burrell was also responsible for enhancing the company's strategies for collecting, analyzing and leveraging social data to help inform marketing decisions.
Burrell served five years as a Group Account Director for Agency.com before joining MTV. While there, he led media, creative, campaign analytics, website development and account teams for the seven major network brands within Discovery Networks.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more
information or artwork, visit . Nickelodeon http://www.nickpress.com and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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