The Procter & Gamble Company has announced the exciting Nickelodeon news in the following press release, from Business Wire via Yahoo! Finance (UK & Ireland), that P&G hair care brand, Aussie and Nickelodeon Consumer Products have partnered on a brand-new hair care collection for kids inspired by Nick's hit animated preschool series, "Dora the Explorer"! Aussie Kids, the brand's first-ever licensed product line, will feature Dora, Boots and her cousin, Diego right on the bottles, so kids can have an adventurous bath time voyage with their favorite TV characters.
Available now at major retailers across the USA, Aussie Kids is designed specifically for kids ages two through eight, with easy-to-use packaging and scrumptious scents that make bath time quick and easy for all. The collection offers 3-in-1 formulas that include a shampoo, conditioner and body wash all in one to get kids clean from head to toe, and 2-in-1 formulas with a shampoo and conditioner in one to get their hair clean and conditioned in one simple step. A conditioner and detangler round out the collection, offering solutions for Moms to tackle their kids' tough tangles and leave their locks smooth. The full collection offers seven products, each with a different delicious fruity scent and fun characters on the bottle to keep kids engaged and happy as they start to develop a healthy bath time routine.
The Aussie Kids "Dora the Explorer" Hair Care Line includes:
* Aussie Kids 3N1s in Coral Reef Cupcake, Melon HEAD and G'Day Grape get little 'roos clean in record speed with a shampoo, conditioner and body wash, all in one easy-to-use pump bottle
* Aussie Kids 2N1s in Surfin' Strawberry and Mango Mate leave hair sensationally clean and frizz-free with a shampoo and conditioner that smooth away tangles in every wash
* Aussie Kids Coconutz Conditioner tackles tangles and leaves their locks touchable and smooth
* Aussie Kids Bloomin' Apple Detangler makes combing a breeze with a leave-in conditioner that tames tough knots and smooths flyaways
The Aussie Kids Collection can be found at food, drug and mass market retailers nationwide across the USA and online at http://aussie.com/en_US/aussie-kids.
Original The Procter & Gamble Company Press Release:
Aussie and Nickelodeon Launch Dora the Explorer-Inspired Kids' Hair Care Collection for a No-Worries Bath Time
Press Release: Procter & Gamble – Wed, Jan 8, 2014 14:00 GMT
CINCINNATI--(BUSINESS WIRE)--
P&G hair care brand, Aussie and Nickelodeon have partnered on a new hair care collection for kids inspired by the hit preschool series, Dora the Explorer. Aussie Kids, the brand’s first-ever licensed product line, will feature Dora, Boots and her cousin, Diego right on the bottles, so kids can have an adventurous bath time voyage with their favorite TV characters.
"Nickelodeon is delighted to partner with Aussie Kids to create their first-ever licensed hair care line," said Samantha Kanter, Vice President, Packaged Goods, Nickelodeon Consumer Products. "The collection allows Dora fans to experience their favorite explorers in a whole new way by making bath time fun and interactive for kids and parents everywhere."
Available now at major retailers, Aussie Kids is designed specifically for kids ages two through eight, with easy-to-use packaging and scrumptious scents that make bath time quick and easy for all. The collection offers 3-in-1 formulas that include a shampoo, conditioner and body wash all in one to get kids clean from head to toe, and 2-in-1 formulas with a shampoo and conditioner in one to get their hair clean and conditioned in one simple step. A conditioner and detangler round out the collection, offering solutions for moms to tackle their kids’ tough tangles and leave their locks smooth. The full collection offers seven products, each with a different delicious fruity scent and fun characters on the bottle to keep kids engaged and happy as they start to develop a healthy bath time routine.
"We spend a lot of time talking with moms, and we continually hear how challenging it is for them to find hair care products for their children when they are no longer babies," said April Anslinger, Associate Marketing Director for Aussie. "They want products that provide them with the right benefits for their kid's hair, but still make bath time quick, easy and fun for both mom and kids. The addition of the Dora and Diego characters adds a new, fun element for kids while putting mom at ease because she is using a brand she trusts."
Aussie Kids Dora the Explorer Hair Care Line includes:
Aussie Kids 3N1s in Coral Reef Cupcake, Melon HEAD and G’Day Grape get little ‘roos clean in record speed with a shampoo, conditioner and body wash, all in one easy-to-use pump bottle
Aussie Kids 2N1s in Surfin’ Strawberry and Mango Mate leave hair sensationally clean and frizz-free with a shampoo and conditioner that smooth away tangles in every wash
Aussie Kids Coconutz Conditioner tackles tangles and leaves their locks touchable and smooth
Aussie Kids Bloomin’ Apple Detangler makes combing a breeze with a leave-in conditioner that tames tough knots and smooths flyaways
The Aussie Kids Collection can be found at food, drug and mass market retailers nationwide and online at http://aussie.com/en_US/aussie-kids.
Aussie is known for its wide range of care and styling products - including the iconic 3 Minute Miracle Deep Conditioner and Mega hairspray - that have provided women with quick and easy solutions to get effortless hair for years. The launch of the Aussie Kids collection completes the range for the whole family, with offerings for men, women and kids to provide no-worries, quick and easy hair solutions for all.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (PG) and its brands.
About Dora the Explorer
Emmy award-winning Dora the Explorer continues to be the most watched preschool show on TV drawing 72.9M total viewers and 11.7M preschoolers year to date. Dora the Explorer, created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner, is a play-along, animated adventure series starring Dora (Fátima Ptacek), a seven-year-old Latina heroine whose adventures take place in an imaginative, tropical world filled with jungles, beaches and rainforests. She explores her world just as preschoolers do every day, and the show is designed to actively engage its audience in an interactive quest using a variety of learning techniques.
About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). [...]
Contact:
Marina Maher Communications
Stephanie Halperin, 212-485-6903
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or
Nickelodeon
Tori Fernandes
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