Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from TV By The Numbers, that "NFL RUSH ZONE: Guardians Unleashed", the third installment of the Emmy Award-nominated series, premieres tonight, Wednesday 20th November 2013 at 8:30 p.m. (ET) on Nicktoons USA, continuing the journey of Ishmael (Ish) and his hero friends, the Guardians, on their quest to protect the NFL and world from new and familiar villains! The 20-episode series, co-produced by Nickelodeon and the NFL, is based on NFL RUSH ZONE, the NFL's online world for kids. Featuring an assortment of NFL players and coaches, "NFL RUSH ZONE: Guardians Unleashed" will air regularly Wednesdays at 8:30 p.m. (ET) on Nicktoons USA and Saturdays at 8:00 a.m. (ET) on NFL Network.
"NFL RUSH ZONE: Guardians Unleashed" Season Three continues the action-packed adventures of Guardians Ish, Ash, Troy, Tua, Marty and Ricky, and brings viewers even more excitement when new powers and villains are revealed. Throughout the season, these friends must up their game to defeat an old enemy, Sudden Death, when he returns with three alien outlaws, the Anticorians to destroy the NFL and world. With the help of the Rusherz and real NFL players and coaches, the Guardians will once again be called upon to protect the power of the 32 teams' Megacores, the essence of each team, its fans and its community.
During the season premiere episode, "The Return of Sudden Death", the Guardians are still reeling from the loss of Ish's powers and look to Cleveland Browns cornerback Joe Haden and San Diego Chargers running back Ryan Mathews for help when an old enemy returns, hungry for revenge. Players and coaches highlighted in future episodes include: Washington Redskins quarterback Robert Griffin III, Detroit Lions wide receiver Calvin Johnson, Cincinnati Bengals head coach Marvin Lewis, Baltimore Ravens running back Ray Rice, Houston Texans defensive end J.J. Watt and Seattle Seahawks quarterback Russell Wilson. All 32 NFL teams will be showcased during the series, which continues to feature NFL Films game footage and music. A full list of NFL players and coaches featured in season three can be found in Nick's original press release below.
Full-length episodes will be available on the Nick App, iTunes, VUDU and Amazon Instant Video the day after premieres. The series will be available on Nickelodeon VOD and NFL Network VOD beginning Wednesday 4th December 2013 and on Nicktoons.com and NFLRUSH.com starting Wednesday 18th December 2013. Episodes also re-air on NFL Network and are produced in high definition for availability on video boards in NFL stadiums across the country.
Original Nickelodeon Press Release:
SEASON THREE OF NICKELODEON AND NFL CO-PRODUCED ANIMATED SERIES, NFL RUSH ZONE: GUARDIANS UNLEASHED, PREMIERES TONIGHT, WEDNESDAY, NOV. 20, AT 8:30 P.M. (ET)
Nearly 40 NFL Players, Coaches and NFL Network Talent Lend Voices for Season Three Including Robert Griffin III, Calvin Johnson and J.J. Watt
**Episodic clips and art available upon request.
NEW YORK - Nov. 20, 2013 - NFL RUSH ZONE: Guardians Unleashed, the third installment of the Emmy Award-nominated series, premieres tonight, Wednesday, Nov. 20, at 8:30 p.m. (ET) on Nicktoons, continuing the journey of Ishmael (Ish) and his hero friends, the Guardians, on their quest to protect the NFL and world from new and familiar villains. The 20-episode series, co-produced by Nickelodeon and the NFL, is based on NFL RUSH ZONE, the NFL’s online world for kids. Featuring an assortment of NFL players and coaches, NFL RUSH ZONE: Guardians Unleashed will air regularly Wednesdays at 8:30 p.m. (ET) on Nicktoons and Saturdays at 8:00 a.m. (ET) on NFL Network.
Season three of NFL RUSH ZONE: Guardians Unleashed continues the action-packed adventures of Guardians Ish, Ash, Troy, Tua, Marty and Ricky, and brings viewers even more excitement when new powers and villains are revealed. Throughout the season, these friends must up their game to defeat an old enemy, Sudden Death, when he returns with three alien outlaws, the Anticorians to destroy the NFL and world. With the help of the Rusherz and real NFL players and coaches, the Guardians will once again be called upon to protect the power of the 32 teams’ Megacores, the essence of each team, its fans and its community.
During the season premiere, “The Return of Sudden Death,” the Guardians are still reeling from the loss of Ish’s powers and look to Cleveland Browns cornerback Joe Haden and San Diego Chargers running back Ryan Mathews for help when an old enemy returns, hungry for revenge. Players and coaches highlighted in future episodes include: Washington Redskins quarterback Robert Griffin III, Detroit Lions wide receiver Calvin Johnson, Cincinnati Bengals head coach Marvin Lewis, Baltimore Ravens running back Ray Rice, Houston Texans defensive end J.J. Watt and Seattle Seahawks quarterback Russell Wilson. All 32 NFL teams will be showcased during the series, which continues to feature NFL Films game footage and music. A full list of NFL players and coaches featured in season three is listed below.
Full-length episodes will be available on the Nick App, iTunes, VUDU and Amazon Instant Video the day after premieres. The series will be available on Nickelodeon VOD and NFL Network VOD beginning December 4 and on Nicktoons.com and NFLRUSH.com starting Dec. 18. Episodes also re-air on NFL Network and are produced in high definition for availability on video boards in NFL stadiums across the country.
NFL RUSH ZONE is produced by Rollman Entertainment, Inc. The team is led by veteran kids TV producer and Rollman Entertainment CEO Eric S. Rollman, who previously served as president of Marvel Animation; Saban Productions and Fox Family Productions working on thousands of animated and live action kids TV series, including The Avengers: World's Greatest Heroes, Super Hero Squad, Iron Man Armored Adventure and Power Rangers.
In 2010, Nickelodeon and the NFL teamed up to create NFL RUSH ZONE: Guardians of the Core, a 22-chapter micro-series that followed 10-year-old kid hero Ish on his destiny to protect shards of a power source that were fortified in NFL stadiums across the country. The second installment of the series, NFL RUSH ZONE: Season of the Guardians, premiered as full-length episodes on Friday, Nov. 30, 2012 on Nicktoons and NFL Network.
The NFL RUSH ZONE, a role playing game on NFLRUSH.com, was launched in December 2007 and today has more than three million registered users. The NFL RUSH ZONE is an immersive virtual world where kids are able to create avatars, join their favorite team, play games, chat and compete with friends in a safe and fun environment. All 32 teams are represented within the NFL RUSH ZONE with distinct team lands and team Rusherz and Avatars. NFL RUSH ZONE is accessible on mobile devices and features exclusive content associated with the animated TV series, including achievements and games linked to the show. Users will become NFL RUSH ZONE Guardians, immersing themselves in the world as they "Enter the RUSH ZONE" with Ish and his fellow Guardians.
NFL RUSH ZONE: Guardians Unleashed featured NFL players and coaches in order of appearance include: Joe Haden (Cleveland Browns); Ryan Mathews (San Diego Chargers); Calvin Johnson (Detroit Lions); Marvin Lewis (Cincinnati Bengals); Mike Tomlin (Pittsburgh Steelers); Jordy Nelson (Green Bay Packers); Ryan Tannehill (Miami Dolphins); Stacey Dales (NFL Network); Justin Tuck (New York Giants); Jamaal Charles (Kansas City Chiefs); Rich Eisen (NFL Network); Matt Forte and Julius Peppers (Chicago Bears); Russell Wilson (Seattle Seahawks); Ray Rice (Baltimore Ravens); Eric Decker (Denver Broncos); Robert Griffin III (Washington Redskins); DeMarcus Ware (Dallas Cowboys); Cris Collinsworth (Cincinnati Bengals); Hall of Famer Michael Irvin (Dallas Cowboys); Vernon Davis (San Francisco 49ers); J.J. Watt (Houston Texans); Eric Fisher (Kansas City Chiefs); Nick Mangold (New York Jets); Danny Amendola (New England Patriots); Matt Ryan (Atlanta Falcons); Jared Allen and Adrian Peterson (Minnesota Vikings); Hall of Famer Howie Long (Oakland Raiders); Andrew Luck (Indianapolis Colts); Greg Olsen (Carolina Panthers); C.J. Spiller (Buffalo Bills); Kendall Wright (Tennessee Titans); Brent Celek (Philadelphia Eagles); Larry Fitzgerald (Arizona Cardinals); Marques Colston (New Orleans Saints); James Laurinaitis (St. Louis Rams); Marcedes Lewis (Jacksonville Jaguars); and Gerald McCoy (Tampa Bay Buccaneers).
Tags: NFL Rush Zone Ratings
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Wednesday, November 20, 2013
Nickelodeon Nominated For Awards In 2014 Kidscreen Awards
The children's entertainment and media news website Kidscreen has today, Wednesday 20th November 2013, announced that Nickelodeon has been nominated for several awards in the 2014 Kidscreen Awards, its annual awards ceremony which celebrate and honour the year's best kids programming and broadcasting work!
In the "Tweens/Teens" categories, Nickelodeon's "House of Anubis" movie "The Touchstone of Ra" has been nominated for the "Best One-Off, Special or TV Movie" and the Australian teen-oriented dance-themed television drama series "Dance Academy", which airs on Nickelodeon UK and Ireland and TeenNick USA, has been nominated for the "Best Non-Animated or Mixed Series" award, for season 3, and for the "Best Companion Website" award, alongside "Splatalot", which airs on Nick USA.
In the "Preschool" categories, "Mike the Knight", which airs on Nick Jr. USA, has been nominated for the "Best Animated Series" award, and the official website of Zodiak Kids' popular preschool series "Tickety Toc", ticketytoc.com, has been nominated for "Best Companion Website".
In the "Kids" category, the CG-animated "Vic the Viking" series, which airs on Nickelodeon Spain (Nick Espana) as "Vicky el Vikingo", has been nominated for the "Best Animated Series" award.
These shortlisted entries will be reviewed and assessed by a fresh panel of judges, including Kay Wilson Stallings (Nickelodeon), Layla Lewis (Nickelodeon), Tim Patterson (Nickelodeon UK), Céline Chesnay (France Télévisions), Chris Rose (ABC Australia), Deirdre Brennan (ABC Australia), Frank Dietz (Super RTL), Jocelyn Hamilton (Corus Entertainment), Karen Miller (Disney Channel Worldwide), and Sebastian Debertin (KiKa).
In the Broadcasting categories, Nickelodeon Worldwide has been nominated for the "Best Channel Design" award.
Kidscreen readers will now be invited via email to review these shortlisted entries and vote for their favorite in each category. Their votes will determine the final winners, which will be announced at a special presentation event and after-party during Kidscreen Summit on Tuesday 11th February 2014. Kidscreen Summit delegates are invited to attend as part of their event registration, and tickets for just the Kidscreen Awards evening can be purchased for US$150 by contacting Kidscreen Events Sales Manager Joel Pinto (416-408-2300 x650 or jpinto@brunico.com).
Additional details about the Kidscreen Awards, including categories, eligibility, judging and entry process, can be found at http://awards.kidscreen.com.
Good luck to Nickelodeon and everyone nominated in the 2014 Kidscreen Awards!
Below is a full list of Kidscreen Awards 2014 nominations, from Kidscreen:
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In the "Tweens/Teens" categories, Nickelodeon's "House of Anubis" movie "The Touchstone of Ra" has been nominated for the "Best One-Off, Special or TV Movie" and the Australian teen-oriented dance-themed television drama series "Dance Academy", which airs on Nickelodeon UK and Ireland and TeenNick USA, has been nominated for the "Best Non-Animated or Mixed Series" award, for season 3, and for the "Best Companion Website" award, alongside "Splatalot", which airs on Nick USA.
In the "Preschool" categories, "Mike the Knight", which airs on Nick Jr. USA, has been nominated for the "Best Animated Series" award, and the official website of Zodiak Kids' popular preschool series "Tickety Toc", ticketytoc.com, has been nominated for "Best Companion Website".
In the "Kids" category, the CG-animated "Vic the Viking" series, which airs on Nickelodeon Spain (Nick Espana) as "Vicky el Vikingo", has been nominated for the "Best Animated Series" award.
These shortlisted entries will be reviewed and assessed by a fresh panel of judges, including Kay Wilson Stallings (Nickelodeon), Layla Lewis (Nickelodeon), Tim Patterson (Nickelodeon UK), Céline Chesnay (France Télévisions), Chris Rose (ABC Australia), Deirdre Brennan (ABC Australia), Frank Dietz (Super RTL), Jocelyn Hamilton (Corus Entertainment), Karen Miller (Disney Channel Worldwide), and Sebastian Debertin (KiKa).
In the Broadcasting categories, Nickelodeon Worldwide has been nominated for the "Best Channel Design" award.
Kidscreen readers will now be invited via email to review these shortlisted entries and vote for their favorite in each category. Their votes will determine the final winners, which will be announced at a special presentation event and after-party during Kidscreen Summit on Tuesday 11th February 2014. Kidscreen Summit delegates are invited to attend as part of their event registration, and tickets for just the Kidscreen Awards evening can be purchased for US$150 by contacting Kidscreen Events Sales Manager Joel Pinto (416-408-2300 x650 or jpinto@brunico.com).
Additional details about the Kidscreen Awards, including categories, eligibility, judging and entry process, can be found at http://awards.kidscreen.com.
Good luck to Nickelodeon and everyone nominated in the 2014 Kidscreen Awards!
Below is a full list of Kidscreen Awards 2014 nominations, from Kidscreen:
And this year's Kidscreen Awards nominees are...
The shortlist for the upcoming Kidscreen Awards, which will be presented on the evening of February 11 during the annual Kidscreen Summit in New York, has been revealed for all Programming and Broadcasting categories. The shortlisted entries will be continuing in the competition through a final round of judging.
The nominees in the Programming Categories are:
PRESCHOOL
Best Animated Series
Mike the Knight (Nelvana/HIT Entertainment)
Rastamouse (The Rastamouse Company)
Sarah and Duck (Karrot Entertainment)
Best Non-Animated or Mixed Series
Old Jack's Boat (CBeebies In-House)
Sesame Street (Sesame Workshop)
The Reading Band (NRK)
Best One-Off, Special or TV Movie
Chuggington (Ludorum)
Meet The Small Potatoes (Little Airplane Productions)
YOUniverse (Victory Arts)
Best Companion Website
Plane Jane (Victory Arts)
Tickety Toc (Zodiak Kids)
KIDS
Best Animated Series
Camp Lakebottom (9 Story Entertainment)
Strangehill High (FremantleMedia/Factory Transmedia)
Vic the Viking (Studio 100 Animation, ASE Studios and Flying Bark Productions, in association with ZDF and TF1)
Best Non-Animated or Mixed Series
Absolutely Genius with Dick and Dom (CBBC In-House)
Horrible Histories (Lion Television/Citrus TV/CBBC/BBC Worldwide)
Roy (JAM Media)
Best One-Off, Special or TV Movie
Dear Dumb Diary (Zucker Productions/Jim Benton Arts)
Dino Dan: Trek's Adventure (Sinking Ship Entertainment)
The Snowman and the Snowdog (Lupus Films)
Best Companion Website
Peleda (ABC3/Vishus Productions/Bejuba! Entertainment/Fiasco Studios/Screen Australia/South Australian Film Corporation)
Slugterra (Nerd Corps Entertainment)
Wild Kratts (Kratt Brothers Company/9 Story Entertainment)
TWEENS/TEENS
Best Animated Series
Bob's Burgers (Twentieth Century Fox Television/Bento Box Entertainment)
Dan Vs. (Film Roman, in association with The Hatchery)
Dukes of Broxstonia Series 3 (Sticky Pictures)
Best Non-Animated or Mixed Series
Dance Academy Series 3 (Werner Film Productions)
R.L. Stine's The Haunting Hour (Front Street Productions, in association with The Hatchery)
Violetta (The Walt Disney Company Latin America and EMEA, with production services by POL-KA)
Best One-Off, Special or TV Movie
Beat Girl (Beactive Entertainment)
House of Anubis (Lime Pictures for Studio100)
Paleda (Vishus Productions/ABC3)
Best Companion Website
Dance Academy (Werner Film Productions)
Splatalot (marblemedia)
The Next Step Interactive (The Secret Location)
These shortlisted entries will be reviewed and assessed by a fresh panel of judges, including Céline Chesnay (France Télévisions), Chris Rose (ABC Australia), Deirdre Brennan (ABC Australia), Frank Dietz (Super RTL), Jocelyn Hamilton (Corus Entertainment), Karen Miller (Disney Channel Worldwide), Kay Wilson Stallings (Nickelodeon), Layla Lewis (Nickelodeon), Sebastian Debertin (KiKa) and Tim Patterson (Nickelodeon UK).
In the Broadcasting Categories, the nominees are:
Channel of the Year
ABC4Kids (Australia)
PBS Kids (US)
Sprout (US)
Best Channel Website
Kids’ CBC (www.cbc.ca/parents/familysandbox)
PBS Kids (www.pbskids.org)
Sprout (www.sproutonline.com)
Best Channel Design
Cartoon Network (North America)
Discovery Kids (Asia-Pacific)
JEEM TV (MENA and Europe)
KidsCo (Several international regions)
Nickelodeon (Worldwide)
Best Integrated Promotion
Cartoon Network (At Home With The Wattersons)
Disney Junior (The Doc Mobile/Season 2 Launch Campaign)
Sprout (Mom Is Here)
Best Interstitial Campaign
ABC 3 (My World)
Cartoon Network (Gumball Song)
Cartoon Network (Exquisite Corpse)
Disney Junior (Hispanic Heritage Month Campaign)
Disney Junior (Black History Month Campaign)
Best On-Air Host or Hosting Team
Cartoon Network (Toby Turner)
Sprout (The Sunny Side Up Show Hosting Team)
Sprout (Michele Lepe as Nina)
Kidscreen readers will now be invited via email to review these shortlisted entries and vote for their favorite in each category. Their votes will determine the final winners, which will be announced at a special presentation event and after-party during Kidscreen Summit on February 11. Kidscreen Summit delegates are invited to attend as part of their event registration, and tickets for just the Kidscreen Awards evening can be purchased for US$150 by contacting Kidscreen Events Sales Manager Joel Pinto (416-408-2300 x650 or jpinto@brunico.com).
Additional details about the Kidscreen Awards, including categories, eligibility, judging and entry process, can be found at http://awards.kidscreen.com.
Tags: 2014 Kidscreen Awards, Kidscreen Summit, TV
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Nickelodeon Introduces "The Story of Me" Research Study, Providing Inside Look At Today's Emerging Generation Of Kids
Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from PRNewswire, that, in a presentation to advertisers, Nickelodeon released its latest research insights into today's kids -- those born since 2005 -- who are growing up markedly different from the Millennial generation before them. For these kids, whose eldest members are just turning 9, their emerging hallmarks and traits include: being extremely close to their parents, more so than prior generations; having a profound affinity for being seen as smart and funny by peers and family; and creating their own unique relationship to technology.
"We're in an important generational moment as the Millennials age up and these younger, post-millennial kids take their place," said Ron Geraci, Executive Vice President of Research and Planning for Nickelodeon. "As this transition occurs, it's important to identify the new generation's motivators and to understand how these kids engage with the world around them. At Nickelodeon, we are pairing our own original work with reliable third-party data to tell the comprehensive story of today's kids, particularly when it comes to their relationship to tech."
Drawn largely from a proprietary Nickelodeon Consumer Insights study titled "The Story of Me", the presentation at the network's Times Square headquarters compared and contrasted the kids of today with kids of a similar age 10 years ago, as well as highlighting select third-party data about kids' media consumption.
Today's generation of kids is demonstrating defining characteristics that set them apart from generations prior. Select findings and highlights from the presentation can be found in Nick's full press release below.
Original Nickelodeon Press Release:
Nickelodeon Introduces "The Story of Me" Research Study, Providing Inside Look At Today's Emerging Generation Of Kids
Key Findings Include Kids Value Being "Smart" and "Funny" Above All Else; Their TV Usage is Up; and Gaming is Top Activity Across All Mobile Devices
NEW YORK, Nov. 20, 2013 /PRNewswire/ -- In a presentation to advertisers, Nickelodeon released its latest research insights into today's kids--those born since 2005--who are growing up markedly different from the Millennial generation before them. For these kids, whose eldest members are just turning 9, their emerging hallmarks and traits include: being extremely close to their parents, more so than prior generations; having a profound affinity for being seen as smart and funny by peers and family; and creating their own unique relationship to technology.
"We're in an important generational moment as the Millennials age up and these younger, post-millennial kids take their place," said Ron Geraci, Executive Vice President of Research and Planning for Nickelodeon. "As this transition occurs, it's important to identify the new generation's motivators and to understand how these kids engage with the world around them. At Nickelodeon, we are pairing our own original work with reliable third-party data to tell the comprehensive story of today's kids, particularly when it comes to their relationship to tech."
Drawn largely from a proprietary Nickelodeon Consumer Insights study titled "The Story of Me," the presentation at the network's Times Square headquarters compared and contrasted the kids of today with kids of a similar age 10 years ago, as well as highlighting select third-party data about kids' media consumption.
Today's generation of kids is demonstrating defining characteristics that set them apart from generations prior. Select findings and highlights from the presentation include:
MEDIA AND TECHNOLOGY USE*: Kids today are being entertained on multiple devices, but TV still rules, and its importance is growing.
* Media consumption among kids has grown over the past four years to nearly 35 hours per week, presenting an increase of 2.2 hours since 2009.
* TV usage is up 12% versus nine years ago, according to Nielsen, despite the many alternative devices available to them including tablets, computers and games consoles.
* Computer and gaming consoles make 27% of kids' daily media consumption.
* While tablet adoption rates have increased, their adoption still represents a small slice of the pie, at 8%.
* Though computer and smartphone usage is up among kids, gaming is their number-one activity across devices. 96% of kids say they use their computer for gaming, compared to 88% on the tablet and 86% on the smartphone.
* Three-quarters of kids say they watch short form video on their iDevice, and consuming long-form programming is growing: more than half of kids with an iDevice now watch long-form content, a 23% lift over last year.
FAMILY: Today's kids have Gen Xers as parents, whose intense parenting style creates tight-knit bonds among family members.
* 8 out of 10 kids say they wish they could spend more time with their parents.
* Kids have very close relationships with their siblings, with 7 in 10 saying they love their sibling "no matter what".
* Kids say they trust their mother more than anyone else, with 93% saying they trust her more than their father, doctor, policemen and the President of the United States.
* When it comes to making decisions, 94% of families share everything or most things; and 8 in 10 parents discuss purchases with their kids ahead of time because there are emotional benefits in making decisions together.
PEERS: When it comes to making friends or fitting in, kids believe fitting in with peers is less important than being different, a contrast to the thinking of their predecessors, the Millennials.
* Kids state that being nice, smart and funny are more important than typical status signifiers like clothing and types of music.
* 8 in 10 kids say they care more about getting good grades than being popular.
SELF-PERCEPTION: Most kids today say they are smarter than their peers.
* 8 in 10 kids today believe that they are smarter than most other kids their age.
* Humor is important to this generation, with 74% describing themselves as funny, and 50% ranking themselves between 10 and 11 on an 11-point scale--with 11 representing "very funny."
* Kids say they are happy, and they have a strong sense of self. They believe they are nice to people, smart and that they make their parents happy.
* They are self-assured, with 96% saying they believe they can accomplish anything they want to if they work hard enough.
* Device data was pulled from Nickelodeon's device tracker taken in May of 2013. Cited Nielsen research was taken from data compiled from September 2012 to August 2013.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in nearly 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
SOURCE Nickelodeon
RELATED LINKS
http://www.nick.com
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"We're in an important generational moment as the Millennials age up and these younger, post-millennial kids take their place," said Ron Geraci, Executive Vice President of Research and Planning for Nickelodeon. "As this transition occurs, it's important to identify the new generation's motivators and to understand how these kids engage with the world around them. At Nickelodeon, we are pairing our own original work with reliable third-party data to tell the comprehensive story of today's kids, particularly when it comes to their relationship to tech."
Drawn largely from a proprietary Nickelodeon Consumer Insights study titled "The Story of Me", the presentation at the network's Times Square headquarters compared and contrasted the kids of today with kids of a similar age 10 years ago, as well as highlighting select third-party data about kids' media consumption.
Today's generation of kids is demonstrating defining characteristics that set them apart from generations prior. Select findings and highlights from the presentation can be found in Nick's full press release below.
Original Nickelodeon Press Release:
Nickelodeon Introduces "The Story of Me" Research Study, Providing Inside Look At Today's Emerging Generation Of Kids
Key Findings Include Kids Value Being "Smart" and "Funny" Above All Else; Their TV Usage is Up; and Gaming is Top Activity Across All Mobile Devices
NEW YORK, Nov. 20, 2013 /PRNewswire/ -- In a presentation to advertisers, Nickelodeon released its latest research insights into today's kids--those born since 2005--who are growing up markedly different from the Millennial generation before them. For these kids, whose eldest members are just turning 9, their emerging hallmarks and traits include: being extremely close to their parents, more so than prior generations; having a profound affinity for being seen as smart and funny by peers and family; and creating their own unique relationship to technology.
"We're in an important generational moment as the Millennials age up and these younger, post-millennial kids take their place," said Ron Geraci, Executive Vice President of Research and Planning for Nickelodeon. "As this transition occurs, it's important to identify the new generation's motivators and to understand how these kids engage with the world around them. At Nickelodeon, we are pairing our own original work with reliable third-party data to tell the comprehensive story of today's kids, particularly when it comes to their relationship to tech."
Drawn largely from a proprietary Nickelodeon Consumer Insights study titled "The Story of Me," the presentation at the network's Times Square headquarters compared and contrasted the kids of today with kids of a similar age 10 years ago, as well as highlighting select third-party data about kids' media consumption.
Today's generation of kids is demonstrating defining characteristics that set them apart from generations prior. Select findings and highlights from the presentation include:
MEDIA AND TECHNOLOGY USE*: Kids today are being entertained on multiple devices, but TV still rules, and its importance is growing.
* Media consumption among kids has grown over the past four years to nearly 35 hours per week, presenting an increase of 2.2 hours since 2009.
* TV usage is up 12% versus nine years ago, according to Nielsen, despite the many alternative devices available to them including tablets, computers and games consoles.
* Computer and gaming consoles make 27% of kids' daily media consumption.
* While tablet adoption rates have increased, their adoption still represents a small slice of the pie, at 8%.
* Though computer and smartphone usage is up among kids, gaming is their number-one activity across devices. 96% of kids say they use their computer for gaming, compared to 88% on the tablet and 86% on the smartphone.
* Three-quarters of kids say they watch short form video on their iDevice, and consuming long-form programming is growing: more than half of kids with an iDevice now watch long-form content, a 23% lift over last year.
FAMILY: Today's kids have Gen Xers as parents, whose intense parenting style creates tight-knit bonds among family members.
* 8 out of 10 kids say they wish they could spend more time with their parents.
* Kids have very close relationships with their siblings, with 7 in 10 saying they love their sibling "no matter what".
* Kids say they trust their mother more than anyone else, with 93% saying they trust her more than their father, doctor, policemen and the President of the United States.
* When it comes to making decisions, 94% of families share everything or most things; and 8 in 10 parents discuss purchases with their kids ahead of time because there are emotional benefits in making decisions together.
PEERS: When it comes to making friends or fitting in, kids believe fitting in with peers is less important than being different, a contrast to the thinking of their predecessors, the Millennials.
* Kids state that being nice, smart and funny are more important than typical status signifiers like clothing and types of music.
* 8 in 10 kids say they care more about getting good grades than being popular.
SELF-PERCEPTION: Most kids today say they are smarter than their peers.
* 8 in 10 kids today believe that they are smarter than most other kids their age.
* Humor is important to this generation, with 74% describing themselves as funny, and 50% ranking themselves between 10 and 11 on an 11-point scale--with 11 representing "very funny."
* Kids say they are happy, and they have a strong sense of self. They believe they are nice to people, smart and that they make their parents happy.
* They are self-assured, with 96% saying they believe they can accomplish anything they want to if they work hard enough.
* Device data was pulled from Nickelodeon's device tracker taken in May of 2013. Cited Nielsen research was taken from data compiled from September 2012 to August 2013.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in nearly 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
SOURCE Nickelodeon
RELATED LINKS
http://www.nick.com
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Research News!
Michael Dante DiMartino Announces "The Legend of Korra" Book 3 Will Be Titled "Change"
The Wall Street Journal's Speakeasy blog is reporting the very exciting "Legend of Korra" news that, in a exclusive interview with Michael Dante DiMartino and Bryan Konietzko, the co-creators and executive producers of Nickelodeon's hit original animated series (Nicktoons) "Avatar: The Last Airbender" and "The Legend of Korra", Michael Dante DiMartino announced that the title of "The Legend of Korra" Book 3 will be called "Change"!
SPOILER ALERT!
"It's all about Korra dealing with the change of the world in this point in time," DiMartino said. "At the end of Book 2 she says it's a new era. And it really is and we're going to show how Harmonic Convergence and her battle with Unalaq and Vaatu kind of shifted the world a bit."
Michael DiMartino also mentions during the interview that Nickelodeon currently doesn't have a confirmed airdate for the premiere of Book Three of "Korra", and that the shows production crew are already hard at work working on the first few episodes of post-production for Book 3!
WSJ's Speakeasy blog will be unveiling their full interview with they recently held DiMartino and Konietzko very soon!
Nickelodeon USA will be premiering the epic one-hour finale of "Book 2: Spirits", which comprises of the two episodes titled "Darkness Falls" and "Light in the Dark", on Friday 22nd November 2013 at 8pm ET/PT / 7C! Can't wait? Watch the exciting conclusion to chapter two in the Korra saga online at nick.com/korra!:
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and The Legend of Korra News!
SPOILER ALERT!
"It's all about Korra dealing with the change of the world in this point in time," DiMartino said. "At the end of Book 2 she says it's a new era. And it really is and we're going to show how Harmonic Convergence and her battle with Unalaq and Vaatu kind of shifted the world a bit."
Michael DiMartino also mentions during the interview that Nickelodeon currently doesn't have a confirmed airdate for the premiere of Book Three of "Korra", and that the shows production crew are already hard at work working on the first few episodes of post-production for Book 3!
WSJ's Speakeasy blog will be unveiling their full interview with they recently held DiMartino and Konietzko very soon!
Nickelodeon USA will be premiering the epic one-hour finale of "Book 2: Spirits", which comprises of the two episodes titled "Darkness Falls" and "Light in the Dark", on Friday 22nd November 2013 at 8pm ET/PT / 7C! Can't wait? Watch the exciting conclusion to chapter two in the Korra saga online at nick.com/korra!:
‘The Legend of Korra’ Book Three Will be Titled ‘Change’
Book 3 in “The Legend of Korra” series will be titled “Change.”
Speakeasy interviewed the creators of the hit Nickelodeon series, Michael DiMartino and Bryan Konietzko, and they offered up a look at the current season, Book 2 “Spirits,” and a look ahead at coming episodes. The finale for Book 2 in the “Korra” saga is already online, and is due to be broadcast on TV this Friday on Nickelodeon at 8 pm ET.
[Spoiler Alert!]
“The title of Book 3 is going to be called ‘Change,’” DiMartino said. “It’s all about Korra dealing with the change of the world in this point in time. At the end of Book 2 she says it’s a new era. And it really is and we’re going to show how Harmonic Convergence and her battle with Unalaq and Vaatu kind of shifted the world a bit.”
DiMartino also said “We don’t have an airdate yet. We’re already working on the first few episodes of post-production for Book 3. So that’s all going very well.”
Check back with Speakeasy for the full interview with DiMartino and Konietzko.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and The Legend of Korra News!