The Teenage Mutant Ninja Turtles - Leonardo, Raphael, Michelangelo and Donatello - standing outside the Nickelodeon Streak roller coaster at Nickelodeon Land at Pleasure Beach Blackpool
Marketing Blackpool, the official promotional organisation for the British seaside town of Blackpool, said £980,000 of the ticket bundles, which allow discounted access to a group of attractions including Blackpool Pleasure Beach and Nickelodeon Land, the UK's only Nick Land, Madame Tussauds, The Blackpool Tower Eye & 4D Experience, and SEA LIFE Blackpool, have been sold since the promotions launch in February 2013.
As well as bringing key attractions together in one pass, the Blackpool Resort Pass is also designed to encourage visitors to stay longer in the resort.
There are two Blackpool Resort Passes:
Original Blackpool Resort Pass, priced at £52.50. Gives visitors access to Blackpool Pleasure Beach, Nickelodeon Land, Blackpool Tower Eye and 4D Experience, Blackpool Tower Dungeon, SEA LIFE Blackpool and Madame Tussauds
Blackpool Resort Pass + (plus), £77.50. Gives visitors access to the six attractions above plus Blackpool Zoo, Sandcastle Waterpark and Blackpool Model Village & Gardens.
The passes are currently not on sale due to seasonal opening times for some attractions, however, the passes will be back on sale soon for 2014! You can sign up to be alerted of when the Blackpool Resort Pass goes back on sale here on the schemes official website, blackpoolresortpass.com.
Visitors also have the option to purchase bolt-ons including Blackpool Transport tickets and discounted car parking along with access to The Blackpool Tower Circus and Viva Showbar. Blackpool Transport has also launched a Hopper Bus Service to support the Resort Pass offering a direct bus route between all the attractions.
Natalie Wyatt, managing director of Marketing Blackpool, has also announced that they are currently looking at a number of other options for the Pass for 2014 and hope to be able to offer even more access to top BPL attractions to visitors!
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Nearly £1m Blackpool Resort Passes sold in first season
Marketing Blackpool said £980,000 of the ticket bundles, which allow discounted access to a group of attractions including Madame Tussauds, Tower Eye and Sea Life, have been sold since the scheme's launch in February.
There were 15,801 passes sold at an average of £62 a ticket.
Natalie Wyatt, managing director of Marketing Blackpool, said: "The idea of a Resort Pass was discussed for a number of years and now it is finally up and running it is clear that it is incredibly popular."
As well as bringing key attractions together in one pass, the Blackpool Resort Pass is also designed to encourage visitors to stay longer in the resort.
There are two Blackpool Resort Passes:
Original Resort Pass, priced at £52.50. Gives visitors access to Blackpool Pleasure Beach, Nickelodeon Land, Blackpool Tower Eye and 4D Experience, Blackpool Tower Dungeon, SEA LIFE Blackpool and Madame Tussauds
Resort Pass+, £77.50. Six attractions above plus Blackpool Zoo, Sandcastle Waterpark and Blackpool Model Village
The passes are currently not on sale due to seasonal opening times for some attractions.
Visitors also have the option to purchase bolt-ons including Blackpool Transport tickets and discounted car parking along with access to The Blackpool Tower Circus and Viva Showbar. Blackpool Transport also launched a Hopper Bus Service to support the Resort Pass offering a direct bus route between all the attractions.
Wyatt added: "This has been a really exciting year for Blackpool and it is so pleasing that we are able to report how well the Resort Pass has been received. We have worked closely with all our partners to ensure this and it is pleasing that every one of those partners has enjoyed such success with so many sales.
"We are now looking at a number of other options for the Pass for 2014 and hope to be able to offer even more to the visitor."
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