Nickelodeon UK Acquires Rights To Live Action/CG-Animated Series "Mia and Me"

World Screen, a publication which covers the international media business, is reporting the exciting Nickelodeon UK news in the following article that the Italian animation studio Rainbow S.r.l. ("Winx Club", "Huntik: Secrets & Seekers") has licensed the popular live action/CGI animated fantasy television series "Mia and Me" to Nickelodeon UK for broadcast on Nickelodeon U.K. and Ireland!

"Mia and Me" follows the adventures of a 12-year-old girl who leads a double life in a magical land filled with unicorns. The story begins when a girl named Mia, whose parent's tragically died when she was young, goes to a boarding school in Italy. Mia's aunt gives Mia a game that her father, a successful game maker, made before he died. Through the game, Mia finds herself hurled into the wondrous world of Centopia, full of elves, unicorns, pans and dragons. But the once idyllic kingdom is in danger. Evil Queen Panthea seeks to capture the unicorns and harness their power to keep her self young. The valiant elves, led by Prince Mo and daring warrior Yuko, plus Pan Phuddle, fight to stop her. Thanks to her unique ability to communicate with unicorns, Mia must safeguard the golden-horned Onchao. As Mia bounces between trying to fit in at her new school and her life as a fairytale elf, she becomes the key to saving Centopia.

The show, which combines animation and live action, is co-produced by Lucky Punch and m4e. It has aired in more than 80 territories around the globe, including on Nickelodeon South East Asia (on Nickelodeon Philippines, Nickelodeon Singapore and Nickelodeon Malaysia) and on Nickelodeon Benelux (comprising of Nickelodeon Belgium (België), Nickelodeon Netherlands (Nederland), and Luxembourg).

"U.K. audiences are in for a treat as Mia and me is a wonderful show that mixes very high production values with funny, exciting and original scripts," said Luana Perrero, the TV sales manager for Rainbow Group. "This winning combination has already led to huge worldwide popularity and with such a high-profile broadcasting partner as Nickelodeon on board I'm sure this success will be replicated in the U.K."

Tim Patterson, the VP and director of programming for Nickelodeon UK, added: "Mia and me is such a bright series, and will really complement our roster of vibrant new shows."

It is expected that Nick UK & Eire will debut the brand new show "Mia and Me" during Spring 2014.

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Flair Reveals New "Teenage Mutant Ninja Turtles" Marketing Campaign Called "What's Under the Shell"

ToyNews, a monthly trade magazine for the toy business, is reporting the exciting Nickelodeon UK news in the following article that the UK toy company GP Flair has revealed details of their new marketing push for its "Teenage Mutant Ninja Turtles" toy line - entitled "What's Under the Shell"!

Kicking off this month (November 2013), the national campaign will include television advertising, alongside PR and experiential activity.

The campaign will be underpinned by a dedicated website, which will host product information on the TMNT toy range and featuring video content. Branded "Teenage Mutant Ninja Turtles" postcards, each with a unique code, will be distributed in key boys' press, as well as via retailers including smaller independents and nationwide, and will guide children to the site for the chance to redeem prizes, which includes the chance to win a special visit from the Teenage Mutant Ninja Turtles and their ultimate fighting machine, The Shellraiser, to their school and Flair's #NickTurtles play-sets and figures!

A tour will begin in London on Saturday 9th November 2013, with the mutant Heroes in a Half-Shell visiting toy shops including Smyths, The Entertainer and Toys R Us. The tour will then travel to the North of England on Saturday 16th November 2013 and to Dublin on Saturday 23rd November 2013.

Nickelodeon UK has also announced that the networks animation channel, Nicktoons UK and Ireland, will premiere and show the special two-part season one finale episode of Nickelodeon's hit CG-animated "Teenage Mutant Ninja Turtles" television series, titled "Showdown", in November 2013. British and Irish Shellheads can watch part one of the epic season finale on Saturday 9th November at 9:30am and part two on Saturday 16th November at 9:30am on Nicktoons. Nickelodeon UK have also announced that Nicktoons will launch season two of "Teenage Mutant Ninja Turtles" in the UK during January 2014:

Flair reveals new marketing blitz for Teenage Mutant Ninja Turtles

'What's Under the Shell' campaign kicks off this month and includes TV, PR and experiential activity.

GP Flair has revealed details of a new marketing push for its Teenage Mutant Ninja Turtles line - entitled 'What's Under the Shell'.

Kicking off this month, the campaign will include TV advertising, alongside PR and experiential activity.

It will be underpinned by a dedicated website, hosting product information on the toy range and featuring video content. Branded postcards, each with a unique code, will drive kids to the site for the chance to redeem prizes - these include the chance to win a visit from the Turtles and the Shellraiser vehicle to their school and Flair's play-sets and figures.

The postcards will be distributed in key boys' press, as well as via retailers including smaller independents and nationwide.

A tour will begin in London on November 9th, with the Turtles visiting retailers including Smyths, The Entertainer and Toys R Us. The tour will then travel to the North of England on November 16th and to Dublin on November 23rd.

"With Christmas right around the corner, now is the perfect time to unleash the Turtles across the country and kick off our 'What's Under the Shell' campaign," said Mercedes Perez Munoz, product manager at GP Flair. "The experiential elements will heighten brand awareness and encourage hype through social media and the postcard mechanic will generate word of mouth and drive consumers online to engage with the brand.

"With such a great prize on offer, we hope that everyone will be racing to check if they have a winning code."

TAGS: flair,nickelodeon,teenage mutant ninja turtles

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