Birds Eye has announced in the following press release, from PRNewswire, that the international brand of frozen foods owned by Pinnacle Foods in North America, on Saturday 17th August 2013, Birds Eye Vegetables and Stop & Shop are inviting families to the Boston Children's Museum to "play with their veggies" and help kids eat healthier as part of Birds Eye and Nickelodeon's national "Rewrite the Dinnertime Rules" campaign to encourage kids to eat more vegetables!
Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new and more playful approach.
The Play with Your Birds Eye Veggies outdoor event will be held from 10 a.m. – 4 p.m. outside the Boston Children's Museum and will show kids how fun eating veggies can be as well as inspire families to turn up the dinnertime fun at home. Parents and kids can pit carrot against broccoli in a wacky, action-packed stationary bike race, create their own silly veggie self-portrait on a plate, hang out with Nickelodeon megastars SpongeBob SquarePants and Dora the Explorer, and take home a free gift bag with kid-friendly veggie meal ideas.
The event is part of Birds Eye's summer-long national program led by Jennette McCurdy, star of Nickelodeon's hit show, "Sam & Cat". McCurdy and Birds Eye are encouraging families across the country to get out, play more and eat healthier this summer by Rewriting the Dinnertime Rules. The multi-week challenge puts more play on the plate by inviting families to play with their food and, more specifically, their Birds Eye veggies.
Event attendees will have the chance to enter onsite to win a trip to Nickelodeon's 10th annual Worldwide Day of Play this fall to meet Jennette. All families can participate online at BirdsEye.com or Facebook.com/BirdsEyeVegetables by submitting photos of how they make veggies fun for a chance to win as well.
Original Birds Eye Press Release:
Birds Eye, Stop & Shop and Boston Children's Museum Invite Boston Families to a Day of Play, Saturday, Aug. 17
Birds Eye Sponsored Event Fuels Healthy Eating Fun for Families
BOSTON, Aug. 15, 2013 /PRNewswire/ -- Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new and more playful approach. On Saturday, August 17th, Birds Eye Vegetables and Stop & Shop are inviting families to the Boston Children's Museum to "play with their veggies" and help kids eat healthier as part of Birds Eye's national campaign to encourage kids to eat more vegetables.
(Download Image - Birds Eye Logo: http://photos.prnewswire.com/prnh/20130802/NE57211LOGO )
The Play with Your Birds Eye Veggies outdoor event will be held from 10 a.m. – 4 p.m. outside the Boston Children's Museum and will show kids how fun eating veggies can be as well as inspire families to turn up the dinnertime fun at home. Parents and kids can pit carrot against broccoli in a wacky, action-packed stationary bike race, create their own silly veggie self-portrait on a plate, hang out with Nickelodeon characters SpongeBob SquarePants and Dora the Explorer, and take home a free gift bag with kid-friendly veggie meal ideas.
The event is part of Birds Eye's summer-long national program led by Jennette McCurdy, star of Nickelodeon's hit show, Sam & Cat. McCurdy and Birds Eye are encouraging families across the country to get out, play more and eat healthier this summer by Rewriting the Dinnertime Rules. The multi-week challenge puts more play on the plate by inviting families to play with their food and, more specifically, their Birds Eye veggies. Event attendees will have the chance to enter onsite to win a trip to Nickelodeon's 10th annual Worldwide Day of Play this fall to meet Jennette. All families can participate online at BirdsEye.com or Facebook.com/BirdsEyeVegetables by submitting photos of how they make veggies fun for a chance to win as well.
Rewriting the Rules Inspiration
McCurdy and Birds Eye have the following suggestions for getting started Rewriting the Dinnertime Rules. These rules are only the beginning, McCurdy says. "Kids have endless imaginations—veggie tacos, veggie faces, veggie 'try' outs and on and on. Rewriting the rules means letting them put the fun in the picture. I had so much fun filming as I played with my Birds Eye veggies, so I hope kids will watch my videos and they will provide inspiration!"
Rule #1: Role Reversal. Kids pick the menu and the veggies, help shop for the groceries and are in charge (with a little help from mom and dad) in the kitchen. Plus, they get to pick the theme and dress and decorate accordingly, whether it's hitting the "beach," bringing out your family's wild side in the "jungle" or cheering on your favorite sports team.
Rule #2: Play with Your Birds Eye Veggies! You can use your veggies to make smiley faces or create colorful rainbows on your plate... you can even give your broccoli a mohawk haircut (really!) – just have fun!
Rule #3: Celebrate Every Bite. It can take up to 12 times for a kid to try a new type of veggie, or any new food before he or she begins liking it (www.choosemyplate.gov). So, keep it up! And while you're at it, give yourself a high five for every bite your kid takes.
Rule #4: Be a Veggie Explorer. There are all sorts of cool and surprising ways to serve veggies, like smoothies (mixed veggies with yogurt, OJ and honey), popsicles (carrots and OJ) and salad dressings (carrot ginger). You AND your kids will be amazed at all the cool ways you can eat your veggies.
The Birds Eye and Nickelodeon partnership is in its second year. In 2012, this national program drove a 20 percent increase in incremental volume for Birds Eye versus 2011. Not only did last year's program drive brand sales and overall category growth, the effort helped in reversing a negative trend in the category and increased vegetable consumption in a fun, engaging way.
Birds Eye retailers are also excited about this partnership, as it helps bring healthy eating ideas to customers in a fun and exciting way. Stop & Shop customers who provide proof of purchase of any one Birds Eye product by showing their Stop & Shop receipt will receive 25 percent off museum admission for their entire family. The discount is only valid on the date of the Birds Eye event, 8/17.
"Stop & Shop is committed to providing health and wellness resources to its customers, and events like this one with Birds Eye and Boston Children's Museum are a great way to bring these resources directly to our customers," said Julie Menounos, MS, RD, LDN, and Nutritionist for Stop & Shop. "This is a fun event for kids and families to play with their veggies and learn wellness tips to keep them healthy this summer."
The program also is part of Birds Eye's commitment to the Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end childhood obesity within a generation. First Lady Michelle Obama has lauded Birds Eye's innovative approach to inspiring kids and helping support families in healthier eating.
"This year's program is about getting kids to try new vegetables by making dinnertime fun for them. We know that when kids are involved in the dinner process, they are more likely to want to eat what they helped create," said PHA Chief Marketing Officer Drew Nannis. "Birds Eye is showing not only that companies can be a positive, proactive part of making the healthy choice easier for kids, but also that they can be profitable while doing it."
Along with the consumer education programs and contests, this summer Birds Eye has launched an entire new product line called Recipe Ready that helps families save time with ingredient ready, fresh frozen vegetable assortments for the most popular meals we cook today. With more than 20 vegetable combinations for meals like fajitas, beef stew, pasta primavera, stir fry and grilling favorites, the Recipe Ready product line cuts down on the prep work of gathering and prepping the vegetables so instead of slicing and dicing the cook can focus on the rest and deliver weeknight meals more often.
"When families eat dinner together more often, children receive many benefits including better eating habits," Birds Eye Senior Vice President of Marketing Rodrigo Troni said, "We believe our product and programs are helping make a difference."
Consumers can enter the Rewrite the Dinnertime Rules sweepstakes, receive weekly ideas for increasing family fun with kid-friendly veggie-eating ideas and more at Birdseye.com or by following the brand page at Facebook.com/Birdseye.
About Birds Eye
Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables. Birds Eye® is a portfolio brand of Pinnacle Foods Inc.
About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB)
About The Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.
About The Stop & Shop Supermarket Company LLC
The Stop & Shop Supermarket Company LLC employs approximately 63,000 associates and operates approximately 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 54 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.
SOURCE Birds Eye
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Thursday, August 15, 2013
Paramount Pictures Pushes Back Release Date For Nickelodeon Movies' "Ninja Turtles"
The comic book news website Comic Book Resources is reporting on their TV, film, and entertainment news blog, Spinoff Online, that Paramount Pictures have pushed back the theatrical release date of Michael Bay's upcoming brand new Nickelodeon Movies and Paramount Pictures "Ninja Turtles" movie, based on Nick's hit CG-animated "Teenage Mutant Ninja Turtles" television series, from Friday 6th June 2013 2014 to Friday 8th August 2014.
Directed by Jonathan Liebesman from a script by Josh Appelbaum, Andrew Nemec, Art Marcum, Matt Holloway and John Fusco, Nick and Paramount's "Teenage Mutant Ninja Turtles" film stars Megan Fox as April O'Neil, Alan Ritchson as Raphael, Jeremy Howard as Donatello, Pete Ploszek as Leonardo, Noel Fisher as Michelangelo, Will Arnett as Vernon Fenwick, Danny Woodburn as Master Splinter, and William Fichtner as Shredder:
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Directed by Jonathan Liebesman from a script by Josh Appelbaum, Andrew Nemec, Art Marcum, Matt Holloway and John Fusco, Nick and Paramount's "Teenage Mutant Ninja Turtles" film stars Megan Fox as April O'Neil, Alan Ritchson as Raphael, Jeremy Howard as Donatello, Pete Ploszek as Leonardo, Noel Fisher as Michelangelo, Will Arnett as Vernon Fenwick, Danny Woodburn as Master Splinter, and William Fichtner as Shredder:
‘Teenage Mutant Ninja Turtles’ Pushed Back Two Months to August 2014
The Michael Bay-produced Teenage Mutant Ninja Turtles has experienced another delay, albeit a relatively small one: Paramount Pictures has pushed back the film’s opening from June 6, 2014 to Aug. 8, 2014.
It’s at least the third move for the comic-book adaptation, whose opening was first shuffled from December 2013 to May 2014 following a production shutdown last summer, and then from May 16, 2014 to June 6.
Directed by Jonathan Liebesman from a script by Josh Appelbaum, Andrew Nemec, Art Marcum, Matt Holloway and John Fusco, Teenage Mutant Ninja Turtles stars Megan Fox as April O’Neil, Alan Ritchson as Raphael, Jeremy Howard as Donatello, Pete Ploszek as Leonardo, Noel Fisher as Michelangelo, Will Arnett as Vernon Fenwick, Danny Woodburn as Master Splinter, and William Fichtner as Shredder.
Jonathan Liebesman, Michael Bay, Ninja Turtles, Paramount Pictures, Teenage Mutant Ninja Turtles
Comics, Movies
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Nickelodeon USA To Premiere "The Legend of Korra" Book Two: Spirits (Season 2) On Friday 13th September 2013!
The pop culture news website Hypable is reporting the very exciting Breaking Nickelodeon News that Nickelodeon has announced that Nick USA will start to premiere and show episodes from season two of Nickelodeon's hit original animated series (Nicktoon) "The Legend of Korra", called "Book Two: Spirits", on Friday 13th September 2013 at 7:00pm!!
The great Nick News comes after Nickelodeon announced that the network would debut the second season of "Legend of Korra" in September 2013 at the shows official panel at San Diego Comic-Con 2013. The show's first season, Book One: Air, officially aired between April through June 2013 on Nick USA, and ever since, devoted fans have been waiting on the edge of their seats for the Legend of Korra season 2 release date!
"The Legend of Korra" season 2 promises not to disappoint. A trailer for the season was released at San Diego Comic-Con 2013, and contains so many exciting elements and storylines!
"The Legend of Korra" season 2 will also introduce several intriguing new characters to Korra's world. Fans will get to meet Korra's extended family for the first time, which includes her imperious uncle Unalaq and impassive twin cousins Desna and Eska. In addition, a specially-designed flashback episode will introduce fans to Wan, the very first Avatar, who will be voiced by Steven Yuen of "The Walking Dead":
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, and/or Facebook for the latest Nickelodeon and Wendell & Vinnie news!
The great Nick News comes after Nickelodeon announced that the network would debut the second season of "Legend of Korra" in September 2013 at the shows official panel at San Diego Comic-Con 2013. The show's first season, Book One: Air, officially aired between April through June 2013 on Nick USA, and ever since, devoted fans have been waiting on the edge of their seats for the Legend of Korra season 2 release date!
"The Legend of Korra" season 2 promises not to disappoint. A trailer for the season was released at San Diego Comic-Con 2013, and contains so many exciting elements and storylines!
"The Legend of Korra" season 2 will also introduce several intriguing new characters to Korra's world. Fans will get to meet Korra's extended family for the first time, which includes her imperious uncle Unalaq and impassive twin cousins Desna and Eska. In addition, a specially-designed flashback episode will introduce fans to Wan, the very first Avatar, who will be voiced by Steven Yuen of "The Walking Dead":
‘The Legend of Korra’ season 2 release date officially announced!
The exact details of The Legend of Korra season 2 release date were officially announced today, bringing the long, un-bendable wait to an end!
The Legend of Korra season 2 release will be Friday, Sept. 13 at 7 pm, actor PJ Byrne (Bolin) told us Thursday.
In addition to the thrilling announcement, Yahoo! unveiled a new trailer for The Legend of Korra season 2:
Though the official panel at San Diego Comic-Con revealed the news that The Legend of Korra season 2 (entitled ‘Book 2: Spirits’) would debut in September, no specific release date was announced at that time. The show’s first season officially aired from April through June of last year, and ever since, devoted fans have (sometimes literally) been waiting on the edge of their seats for the Legend of Korra season 2 release date.
The Legend of Korra season 2 promises not to disappoint. A trailer for the season was released at San Diego Comic-Con, and contains so many exciting elements (Desperate battles! Communion with past Avatars! Waterfall slides!) that it’s hard to decide which part makes us most excited.
The Legend of Korra season 2 will also introduce several intriguing new characters to Korra’s world. Fans will meet Korra’s extended family for the first time, which includes her imperious uncle Unalaq and impassive twin cousins Desna and Eska. In addition, a specially-designed flashback episode will introduce fans to Wan, the very first Avatar, who will be voiced by Steven Yuen of The Walking Dead.
Sept. 7 isn’t far off now, but if you just can’t wait for the official Legend of Korra season 2 release date, check out our recap of the premiere episode “Rebel Spirit,” which also aired at Comic-Con!
[...]
Will you be watching ‘The Legend of Korra’ on Sept. 7?
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Nickelodeon Cancels Sitcom "Wendell & Vinnie"
The entertainment news website Deadline.com is reporting the Nickelodeon news that Nickelodeon has decided to cancel and not renew the networks live-action family comedy series called "Wendell & Vinnie" for a second season.
The sitcom, which stars Jerry Trainor (Nickelodeon's "iCarly" and "T.U.F.F. Puppy") and Buddy Handleson (Disney Channel's "Shake It Up"), was originally planned to be broadcast in Nickelodeon USA's nighttime programming block, Nick at Nite (stylized as nick@nite), and be paired with "See Dad Run", but was moved to be part of Nick USA's programming just before the series premiered on Saturday 16th February 2013.
After the show was moved around Nickelodeon USA's schedule a couple of times, Nick USA removed the show from their schedules 14 episodes into the show's 20-episode order. Nickelodeon had indicated the networks plan was to relaunch the series in September 2013 around other originals and even ordered backup scripts, but the network ultimately decided to cancel the series. It is currently unknown whether the six remaining episodes will air.
"Wendell & Vinnie" also recently started to air internationally, making its international debut on Nickelodeon UK and Ireland in June 2013. To celebrate the British & Irish launch of the show, Nick UK & Eire commissioned a study about the differences in maturity between genders, finding that men finally grow up at the age of 43 – a full 11 years after women 'mature':
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The sitcom, which stars Jerry Trainor (Nickelodeon's "iCarly" and "T.U.F.F. Puppy") and Buddy Handleson (Disney Channel's "Shake It Up"), was originally planned to be broadcast in Nickelodeon USA's nighttime programming block, Nick at Nite (stylized as nick@nite), and be paired with "See Dad Run", but was moved to be part of Nick USA's programming just before the series premiered on Saturday 16th February 2013.
After the show was moved around Nickelodeon USA's schedule a couple of times, Nick USA removed the show from their schedules 14 episodes into the show's 20-episode order. Nickelodeon had indicated the networks plan was to relaunch the series in September 2013 around other originals and even ordered backup scripts, but the network ultimately decided to cancel the series. It is currently unknown whether the six remaining episodes will air.
"Wendell & Vinnie" also recently started to air internationally, making its international debut on Nickelodeon UK and Ireland in June 2013. To celebrate the British & Irish launch of the show, Nick UK & Eire commissioned a study about the differences in maturity between genders, finding that men finally grow up at the age of 43 – a full 11 years after women 'mature':
Nickelodeon’s ‘Wendell & Vinnie’ CancelledNick@Nite's comedy series "Wendell & Vinnie" is a multi-camera scripted half-hour sitcom that follows 30-year-old Vinnie Bassett (Trainor) living the life of a carefree bachelor, when he suddenly becomes the legal guardian of his precocious, wise-beyond-his-years nephew, Wendell (Buddy Handleson, "Shake It Up") forming a hysterical odd-couple family dynamic. Nicole Sullivan ("Rita Rocks", "MadTV", "The King of Queens", "The Penguins of Madagascar") also stars as Vinnie's older unlucky-in-love sister, Wilma, with Haley Strode ("Gangster Squad") as Vinnie's newly divorced neighbor and love interest, Taryn.
EXCLUSIVE: I have learned that Nickelodeon is not moving forward with freshman comedy series Wendell & Vinnie. The sitcom starring Jerry Trainor premiered in February. It was originally going to be paired with Nick at Nite’s See Dad Run on Sunday nights but was launched on Saturday instead. It then was moved around the schedule a couple of times and, 14 episodes into the show’s 20-episode order, Wendell & Vinnie was pulled. Nickelodeon had indicated its plan was to relaunch the series in September around other originals and it even ordered backup scripts, but the network ultimately decided to cancel the series. It is unclear whether the six remaining episodes will air.
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