Audience Watch: Children's thoughts on Christmas, Santa and gift-giving
In an exclusive column for ToyNews, each month John Conlon, VP Director of Research at Nickelodeon UK, will present the latest research on kids and their families. Don’t miss this essential guide for anyone in the toy business
It feels as though we’ve only just fired up the BBQs to mark the timid beginnings of summer, but for many retailers, advertisers and planners, Christmas is already on the agenda with seasonal line and catalogue launches on the horizon for this month.
In our latest piece of Nickelodeon research, the festive fervour seems to be well worth it. Christmas reigns as the most important annual event in the kid calendar – beating out birthdays, summer holidays and Halloween. Kids get excited and prepared for Christmas early with 40 per cent planning what they want two to three months before December 25th. In fact, 15 per cent of kids have already begun planning six months in advance.
In terms of what kids want to find in their stocking, technology ranks high, with boys and girls citing games consoles, tablets and phones as top gift choices. For younger kids, toys including LEGO, football kits as well as posters and apparel featuring the pop band One Direction are seen as desirable Christmas items. Two out of three UK kids make a Christmas wish list, but only a third feel they get what they ask for.
As for the man in the red suit, just over half of kids aged four to nine (only 51 per cent) named Santa as the giver of Christmas gifts. For the non-believers, mum is unsurprisingly viewed as the most likely to buy them their Christmas gifts, while Dad comes a close second.
The gift giver matters too – 30 per cent of kids said that part of what makes a present a good one is that the gift comes from someone special.
Also, with almost half of all kids aged ten to 15 saving up pocket money to buy friends and family gifts, and over a third of kids the same age helping their parents with Christmas dinner, it seems that, among our children, the spirit of giving is certainly present (pun intended) at Christmas time.
About the author
John Conlon is Viacom International Media Networks VP Director of Research, UK Cluster. Overseeing all of VIMN’s research activity within the UK, Australia and Eastern Europe, John’s focus is to guide and support the development of VIMN’s business units through the provision of audience intelligence, analysis and insight.
John has overseen numerous research initiatives including brand positioning and consumer product studies, as well as audience investigations.
For research and advertising enquiries please contact partnerships@nickelodeon.co.uk
For licensing and retail opportunities please contact consumerproducts@nickelodeon.co.uk
TAGS christmas,audience watch,john conlon
Friday, July 19, 2013
John Conlon, Vice President Director Of Research At Nickelodeon UK, Unveils Nick UK's Latest Research On What Children Think About Christmas, Santa And Gift-Giving
In his latest exclusive column for ToyNews, a monthly trade magazine for the toy business, John Conlon, who is Vice President (VP) Director of Research at Nickelodeon UK, has unveiled Nickelodeon UK's latest research on children's thoughts about Christmas, Santa Claus (also known as Saint Nicholas, Father Christmas, Kris Kringle and Father Nickelmas/NickMas) and gift-giving:
Nickelodeon USA To Debut "The Legend of Korra" Book Two: Spirits (Season 2) In September 2013!
Some Breaking Nickelodeon News coming in from San Diego Comic-Con International 2013! Nickelodeon has just announced in a trailer/promo as part of the networks "The Legend of Korra" SDCC panel that Nickelodeon USA, also known as Nick, will start to premiere and show episodes from season two of Nickelodeon's original animated series (Nicktoon) "The Legend of Korra", called "Book Two: Spirits", in September 2013!!
Let NickALive! know what you think of this epic "Legend of Korra" news on Twitter, Tumblr, Google+ and/or Facebook!
Very lucky attendees to Nick's TLoK SDCC panel will also get to watch a very special screening presentation of the entire, long-awaited first episode of Book 2! Follow the action of Nickelodeon at the 2013 San Diego Comic-Con International event on Twitter using hashtag #NickSDCC!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, and/or Facebook for the latest Nickelodeon and Legend of Korra news!
UPDATE: Below is a online streaming video of Nickelodeon's official Book 2 trailer that premiered at the LoK panel! Click play to watch!
Attention Comic-Con goers! Starting this evening (Friday 19th July 2013) at 5pm PDT, Korra Nation is hosting a scavenger hunt. AMAZING prizes are up for grabs, including exclusive Comic-Con swag signed by Mike and Bryan themselves! Check back on Korra Nation's official Tumblr blog for the first scavenger hunt clue. Each clue will lead to an intersection within walking distance of the Comic-Con convention center. Be the first to solve their clues and you could be one of their lucky winners! Who's ready? Full info at korranation.tumblr.com!
Let NickALive! know what you think of this epic "Legend of Korra" news on Twitter, Tumblr, Google+ and/or Facebook!
Very lucky attendees to Nick's TLoK SDCC panel will also get to watch a very special screening presentation of the entire, long-awaited first episode of Book 2! Follow the action of Nickelodeon at the 2013 San Diego Comic-Con International event on Twitter using hashtag #NickSDCC!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, and/or Facebook for the latest Nickelodeon and Legend of Korra news!
UPDATE: Below is a online streaming video of Nickelodeon's official Book 2 trailer that premiered at the LoK panel! Click play to watch!
Attention Comic-Con goers! Starting this evening (Friday 19th July 2013) at 5pm PDT, Korra Nation is hosting a scavenger hunt. AMAZING prizes are up for grabs, including exclusive Comic-Con swag signed by Mike and Bryan themselves! Check back on Korra Nation's official Tumblr blog for the first scavenger hunt clue. Each clue will lead to an intersection within walking distance of the Comic-Con convention center. Be the first to solve their clues and you could be one of their lucky winners! Who's ready? Full info at korranation.tumblr.com!
Nickelodeon Announces The Finalists For The First-Ever SpongeBob SquarePants Global Short Film Competition, SpongeBob SquareShorts: Original Fan Tributes
Nickelodeon, one of the world's leading recognized entertainment brands for kids and families, has today (Friday 19th July 2013) announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the top five finalists in two categories (under 18 years of age, and 18 and over) for the first-ever global SpongeBob SquarePants-themed short film competition, "SpongeBob SquareShorts: Original Fan Tributes"!. More than 1,000 SpongeBob-inspired short films–celebrating the positivity and optimism of SpongeBob–were submitted by fans and filmmakers of all ages from all corners of the world during the submission period, which ran from Monday, May 6 2013 to Friday, June 28 2013.
SpongeBob SquarePants fans can visit www.spongebobsquareshorts.com from now through Friday, August 2, 2013 at 8:00p.m. EDT, to watch the finalist videos and vote for their favorites in each category via the website and/or via Twitter. To cast a vote via Twitter, tweet the unique hashtag associated with each of the short films. A winner from each category will be announced by Friday 9th August 2013 and awarded a $2,500 cash prize and a trip for four people to a screening event at the recently announced SpongeBob Fan Shellabration at Universal Studios in Hollywood, California, USA!
Congratulations and good luck to all the finalists in Nickelodeon's SpongeBob SquareShorts contest!
Original Nickelodeon Press Release:
NICKELODEON ANNOUNCES FINALISTS FOR FIRST-EVER SPONGEBOB SQUAREPANTS GLOBAL SHORT FILM COMPETITION, SPONGEBOB SQUARESHORTS: ORIGINAL FAN TRIBUTES
More than 1,000 Entries Received Globally
View the Finalists at www.spongebobsquareshorts.com and Vote for Your Favorites Online and Via Twitter Through August 2
Tweet this: Nickelodeon announces Top 5 for 1st ever global SpongeBob #SquareSHORTS competition, vote for your favs @ www.spongebobsquareshorts.com
Click here to download the SpongeBob SquareShorts: Original Fan Tributes sizzle [reel].
NEW YORK – July 19, 2013 – Nickelodeon announced today the top five finalists in two categories (under 18 years of age, and 18 and over) for the first-ever global SpongeBob SquarePants-themed short film competition, SpongeBob SquareShorts: Original Fan Tributes. More than 1,000 SpongeBob - inspired short films–celebrating the positivity and optimism of SpongeBob – were submitted by fans and filmmakers of all ages from all corners of the world during the submission period, which ran from May 6 to June 28.
Entries were received in animation, stop-motion, and live-action, among others. Featuring original storylines, the top five finalist videos in both categories highlight SpongeBob's endearing attributes: humor, overflowing happiness and persistent positivity. Finalists were chosen by a panel of judges comprised of Nickelodeon executives from all corners of the globe. Videos were judged on originality & creativity, incorporation of SpongeBob’s attributes, and overall appeal.
Now through Friday, August 2, at 8:00p.m. EDT, fans can visit www.spongebobsquareshorts.com to watch the finalist videos and vote for their favorites in each category via the website and/or via Twitter. To cast a vote via Twitter, tweet the unique hashtag associated with each of the short films. A winner from each category will be announced by August 9th and awarded a $2,500 cash prize and a trip for four people to a screening event at the recently announced SpongeBob Fan Shellabration at Universal Studios in Hollywood, Calif.
The finalists for the inaugural SpongeBob SquareShorts: Original Fan Tributes competition include:
Top Five finalists in the "18 and over" category – Twitter voting hashtag
Diligence by Joshua (United States) – #SquareShortsVOTE1
Finally Home by Nicole (South Africa) – #SquareShortsVOTE2
SpongeBob My Best Friend by Arisdagues (Mexico) – #SquareShortsVOTE3
SpongeBob – Old Krabby Patty (SpongeBob – Alter Krabbenburger) by Jürgen (Germany) - #SquareShortsVOTE4
The Interview by Brett (United States) – #SquareShortsVOTE5
Top Five finalists in the "under 18 years of age" category
The Krabby Patty Formula Music Video by Keith (United States) – #SquareShortsVOTE6
SpongeBob Jellyfish Catcher (SpongeBob Quallenjagd) by Alessio (Switzerland) – #SquareShortsVOTE7
The Silver Screen by Matthew (United Kingdom) – #SquareShortsVOTE8
The Krabby Commercial by David (United States) – #SquareShortsVOTE9
Get Out of Here! By David (United States) – #SquareShortsVOTE10
For additional details on the official rules and voting rules, please visit www.SpongeBobSquareShorts.com.
SpongeBob SquarePants is a world-renowned and beloved character-driven cartoon that chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimistic and earnest sea sponge, and his undersea friends. The series is seen in more than 170 countries and territories and in more than 35+ languages. The series consistently ranks as the #1 program in its time slot vs. all other kids’ channels in Brazil, Canada, Spain, Hungary, Mexico, and the Netherlands, and is a top 10 program on Nickelodeon in markets including the UK, Russia, Australia, Germany and Italy. It is the most widely distributed property in Viacom Media Networks history.
SpongeBob SquarePants is executive produced by creator Stephen Hillenburg, who previously worked as a writer, director and creative director on Nickelodeon's animated series Rocko's Modern Life. Paul Tibbitt served as a director and writer on SpongeBob SquarePants for its first three seasons and is currently executive producer. The series is a Nicktoons Production and is produced at the Nickelodeon Animation Studios in Burbank, Calif.
About Nickelodeon
NICKELODEON is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plusspecial events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 countries and territories via more than 70 locally programmed channels and syndication. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
# # #
Media Contacts:
Katelyn Balach
Nickelodeon/NY
Katelyn.Balach@nick.com
212-846-6283
Jean Yoo
Nickelodeon/LA
Jean.Yoo@nick.com
310-752-8824
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, and/or Facebook for the latest news about Nickelodeon and SpongeBob SquarePants!
Congratulations and good luck to all the finalists in Nickelodeon's SpongeBob SquareShorts contest!
Original Nickelodeon Press Release:
NICKELODEON ANNOUNCES FINALISTS FOR FIRST-EVER SPONGEBOB SQUAREPANTS GLOBAL SHORT FILM COMPETITION, SPONGEBOB SQUARESHORTS: ORIGINAL FAN TRIBUTES
More than 1,000 Entries Received Globally
View the Finalists at www.spongebobsquareshorts.com and Vote for Your Favorites Online and Via Twitter Through August 2
Tweet this: Nickelodeon announces Top 5 for 1st ever global SpongeBob #SquareSHORTS competition, vote for your favs @ www.spongebobsquareshorts.com
Click here to download the SpongeBob SquareShorts: Original Fan Tributes sizzle [reel].
NEW YORK – July 19, 2013 – Nickelodeon announced today the top five finalists in two categories (under 18 years of age, and 18 and over) for the first-ever global SpongeBob SquarePants-themed short film competition, SpongeBob SquareShorts: Original Fan Tributes. More than 1,000 SpongeBob - inspired short films–celebrating the positivity and optimism of SpongeBob – were submitted by fans and filmmakers of all ages from all corners of the world during the submission period, which ran from May 6 to June 28.
Entries were received in animation, stop-motion, and live-action, among others. Featuring original storylines, the top five finalist videos in both categories highlight SpongeBob's endearing attributes: humor, overflowing happiness and persistent positivity. Finalists were chosen by a panel of judges comprised of Nickelodeon executives from all corners of the globe. Videos were judged on originality & creativity, incorporation of SpongeBob’s attributes, and overall appeal.
Now through Friday, August 2, at 8:00p.m. EDT, fans can visit www.spongebobsquareshorts.com to watch the finalist videos and vote for their favorites in each category via the website and/or via Twitter. To cast a vote via Twitter, tweet the unique hashtag associated with each of the short films. A winner from each category will be announced by August 9th and awarded a $2,500 cash prize and a trip for four people to a screening event at the recently announced SpongeBob Fan Shellabration at Universal Studios in Hollywood, Calif.
The finalists for the inaugural SpongeBob SquareShorts: Original Fan Tributes competition include:
Top Five finalists in the "18 and over" category – Twitter voting hashtag
Diligence by Joshua (United States) – #SquareShortsVOTE1
Finally Home by Nicole (South Africa) – #SquareShortsVOTE2
SpongeBob My Best Friend by Arisdagues (Mexico) – #SquareShortsVOTE3
SpongeBob – Old Krabby Patty (SpongeBob – Alter Krabbenburger) by Jürgen (Germany) - #SquareShortsVOTE4
The Interview by Brett (United States) – #SquareShortsVOTE5
Top Five finalists in the "under 18 years of age" category
The Krabby Patty Formula Music Video by Keith (United States) – #SquareShortsVOTE6
SpongeBob Jellyfish Catcher (SpongeBob Quallenjagd) by Alessio (Switzerland) – #SquareShortsVOTE7
The Silver Screen by Matthew (United Kingdom) – #SquareShortsVOTE8
The Krabby Commercial by David (United States) – #SquareShortsVOTE9
Get Out of Here! By David (United States) – #SquareShortsVOTE10
For additional details on the official rules and voting rules, please visit www.SpongeBobSquareShorts.com.
SpongeBob SquarePants is a world-renowned and beloved character-driven cartoon that chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimistic and earnest sea sponge, and his undersea friends. The series is seen in more than 170 countries and territories and in more than 35+ languages. The series consistently ranks as the #1 program in its time slot vs. all other kids’ channels in Brazil, Canada, Spain, Hungary, Mexico, and the Netherlands, and is a top 10 program on Nickelodeon in markets including the UK, Russia, Australia, Germany and Italy. It is the most widely distributed property in Viacom Media Networks history.
SpongeBob SquarePants is executive produced by creator Stephen Hillenburg, who previously worked as a writer, director and creative director on Nickelodeon's animated series Rocko's Modern Life. Paul Tibbitt served as a director and writer on SpongeBob SquarePants for its first three seasons and is currently executive producer. The series is a Nicktoons Production and is produced at the Nickelodeon Animation Studios in Burbank, Calif.
About Nickelodeon
NICKELODEON is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plusspecial events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 450 million households in over 100 countries and territories via more than 70 locally programmed channels and syndication. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
# # #
Media Contacts:
Katelyn Balach
Nickelodeon/NY
Katelyn.Balach@nick.com
212-846-6283
Jean Yoo
Nickelodeon/LA
Jean.Yoo@nick.com
310-752-8824
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, and/or Facebook for the latest news about Nickelodeon and SpongeBob SquarePants!
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