Nickelodeon USA Announces Ratings For The Premiere Of New Live-Action Comedy Series "The Haunted Hathaways"

Nickelodeon, one of the world's leading entertainment brands for kids and families, has announced, in the following press release from TVbytheNumbers, the Nickelodeon News that Nick USA's weekend launch of the networks brand new original comedy series "The Haunted Hathaways" lodged triple-digit gains over last year with kids and posted a spirited 3.3 million total viewers. For the new, live-action comedy's Saturday, July 13, primetime premiere (8:30 p.m. ET/PT), "The Haunted Hathaways" averaged a 5.5/1.8 MM among K2-11, up +234%; a 6.6/1.3 MM with K6-11, up +221%; and a 5.2/1.1 MM among Tween 9-14, up +98%. The show’s 3.3 million total viewers also represents a +167% gain over last year.

Did you tune into the first episode of Nick's new spooky sitcom The Haunted Hathaways? What did you think? Let NickALive! know on Twitter, Tumblr, Google+ and/or Facebook!

Nickelodeon is up +9% over last year with kids and has posted year-ago gains almost every week in 2013, a performance further bolstered by three successful show launches in a row in just the first seven weeks of summer. The Saturday 24th May 2013 premiere of the animated "Sanjay and Craig" tallied 3.6 million total viewers; and launch to date, the series is averaging 3 million total viewers and posting double-digit gains with K2-11 (+23%) and K6-11 (+29%). Nick's live-action hit "Sam & Cat" scored 4.2 million total viewers for its Saturday 8th June 2013 debut, marking the net’s biggest live-action launch in three years. "Sam & Cat" currently is averaging 3.2 million total viewers and also scoring double-digit gains with K2-11 (+81%) and K6-11 (+68%) over last year.

Original Nickelodeon Press Release:

NICKELODEON'S THE HAUNTED HATHAWAYS BOWS WITH MORE THAN 3 MILLION TOTAL VIEWERS

Hathaways Marks Nick's Third Straight Summer Launch to Surge With Kids, Total Viewers

NEW YORK–July 15, 2013 – Nickelodeon's weekend launch of The Haunted Hathaways lodged triple-digit gains over last year with kids and posted a spirited 3.3 million total viewers. For the new, live-action comedy's Saturday, July 13, primetime premiere (8:30 p.m. ET/PT), The Haunted Hathaways averaged a 5.5/1.8 MM among K2-11, up +234%; a 6.6/1.3 MM with K6-11, up +221%; and a 5.2/1.1 MM among Tween 9-14, up +98%. The show’s 3.3 million total viewers also represents a +167% gain over last year.

Nickelodeon is up +9% over last year with kids and has posted year-ago gains almost every week in 2013, a performance further bolstered by three successful show launches in a row in just the first seven weeks of summer. The May 24 premiere of the animated Sanjay and Craig tallied 3.6 million total viewers; and launch to date, the series is averaging 3 million total viewers and posting double-digit gains with K2-11 (+23%) and K6-11 (+29%). Nick’s live-action hit Sam & Cat scored 4.2 million total viewers for its June 8 debut, marking the net’s biggest live-action launch in three years. Sam & Cat currently is averaging 3.2 million total viewers and also scoring double-digit gains with K2-11 (+81%) and K6-11 (+68%) over last year.

The Haunted Hathaways follows the adventures of a not-so-typical blended family. When Michelle Hathaway (Ginifer King) relocates to New Orleans, LA., to open a bakery with her daughters Taylor (Amber Montana) and Frankie (Breanna Yde), they quickly learn that life in the “Big Easy” is very different. Unbeknownst to them, their new home is already occupied by a ghost family comprised of jazz musician father Ray Preston (Chico Benymon), and his sons Miles (Curtis Harris) and Louie (Benjamin "Lil P-Nut" Flores Jr.). After agreeing to live under one roof, they come to care about and rely on one another while driving each other crazy-- just like any normal family would. Though leery at first, the Hathaways soon discover how much fun life can be when living with ghosts. The series airs regularly on Saturday at 8:30 p.m. (ET/PT) on Nickelodeon.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Tags: The Haunted Hathaways Ratings

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Nickelodeon To Celebrate All Things Bikini Bottom With A SpongeBob Summer; Announces First Ever SpongeBob Fan Shellabration

Nickelodeon, one of the world's leading recognized entertainment brands for kids and families, has announced in a Toyota USA's "Nickelodeon and Toyota Create SpongeBob SquarePants-Inspired 2014 Toyota Highlander" press release the very exciting "SpongeBob SquarePants" News that Nickelodeon will be celebrating all things Bikini Bottom during Summer 2013 with a myriad of SpongeBob-themed activities taking place across the USA, capped by the first-ever SpongeBob Fan Shellabration fan festival at Universal Studios Hollywood, in Los Angeles, California, over Saturday 7th and Sunday 8th September 2013. This summer, Gallery Nucleus will curate and host a fan-created SpongeBob-themed art exhibition in Alhambra, Calif., Saturday 27th July - Sunday 11th August 2013. In August, Nickelodeon will announce the winners of the first-ever SpongeBob SquareShorts: Original Fan Tributes, a global competition that encouraged SpongeBob fans to create and submit short films, across all genres, featuring everyone's favorite porous pal. The winning short will be screened at the inaugural SpongeBob Fan Shellabration in September!

You can read Toyota USA's press release in full here on NickALive!.

Nickelodeon And Toyota Create SpongeBob SquarePants-Inspired 2014 Toyota Highlander; SBSP Concept Vehicle To Roll Out On Cross-Country Road Trip Around The USA For 'Happy Driving!' Promotion

The automaker Toyota has announced the exciting "SpongeBob SquarePants" News in the following press release, from the Toyota USA Press Room, that Nickelodeon and Toyota have teamed up to create a SpongeBob SquarePants-Inspired 2014 Toyota Highlander!

Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy. The one-of-a-kind concept vehicle was unveiled on Saturday 13th July 2013, during Nickelodeon's SpongeBob Day at the Padres vs. Giants game in San Diego, California. The car has now hit the road for a "Happy Driving!" promotional tour throughout the U.S., bringing SpongeBob's special brand of fun to seven locations across the USA!

As part of the "Happy Driving!" campaign, the SpongeBob Toyota Highlander will visit seven locations, including Nickelodeon Suites Resort, Orlando, Fla. (Aug. 2-4]; SpongeBob Shellabration, Hollywood, Calif. (Sept. 7-8), Artscape Festival, Baltimore, Md.(July 19-21); Eat Real Festival, Oakland, Calif. (Sept. 27-29); Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11); NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15); Gourmet on Gore Festival (Aug. 30-Sept. 2); LA Auto Show, Los Angeles Calif. (Nov. 30-Dec. 9). These events will feature character meet-and-greets and photo opportunities, a prize wheel where kids and families can win exclusive SpongeBob Toyota Highlander branded premiums, airbrush tattoos and interactive areas where kids can create a fun SpongeBob GIF to share with friends online.

The SpongeBob Toyota Highlander summer-long promotion will also be supported online with a dedicated website and promoted through digital display advertising and social media. Now through November, fans can log onto www.nick.com/highlander to create their own design for the SpongeBob Toyota Highlander; download kits for family road trips that include SpongeBob branded printable games and coloring pages; watch special behind-the-scenes footage of the making of the SpongeBob Highlander; play SpongeBob online games; and enter the "SpongeBob Highlander" sweepstakes for a chance to win a Toyota Highlander. Additionally, fans can go to the Nickelodeon, SpongeBob and Patrick Facebook pages to see photos of the SpongeBob Highlander's road trip and the intricate design details of the vehicle.

The redesigned 2014 Highlander made its global debut on March 27 at the 2013 New York Auto Show. The “Happy Driving!” tour offers the chance to showcase the all-new model of the mid-size crossover SUV. The 2014 Highlander has plenty of cargo room, enhanced safety features and a sophisticated interior – making it the perfect family vehicle to help people go places and make memories together. To learn more about the all-new Highlander, visit Toyota.com/Highlander.

Beyond the Toyota partnership, Nickelodeon will be celebrating all things Bikini Bottom this summer with a myriad of SpongeBob-themed activities taking place across the USA, capped by the first-ever SpongeBob Fan Shellabration at Universal Studios Hollywood, in Los Angeles, Calif., Sept. 7-8. This summer, Gallery Nucleus will curate and host a fan-created SpongeBob-themed art exhibition in Alhambra, Calif., July 27-Aug. 11. In August, Nickelodeon will announce the winners of the first-ever SpongeBob SquareShorts: Original Fan Tributes, a global competition that encouraged SpongeBob fans to create and submit short films, across all genres, featuring everyone's favorite porous pal. The winning short will be screened at the inaugural SpongeBob Fan Shellabration in September.

Original Toyota USA Press Release:

Nickelodeon and Toyota Create SpongeBob SquarePants-Inspired 2014 Toyota Highlander

SpongeBob Concept Vehicle to Roll Out on Cross-Country Road Trip for 'Happy Driving!' Promotion

NEW YORK–July 12, 2013 — Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy. The one-of-a-kind concept vehicle will be unveiled on July 13th, during Nickelodeon’s SpongeBob Day at the Padres vs. Giants game in San Diego, Calif. The car will then hit the road for a “Happy Driving!” promotional tour throughout the U.S., bringing SpongeBob’s special brand of fun to seven locations across the country.

“We are thrilled to partner with Toyota to produce this truly unique SpongeBob SquarePants-themed Highlander,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group. “Through the ‘Happy Driving!’ program, SpongeBob fans across the nation will have a chance to interact with SpongeBob in a whole new, four-wheeled way.”

“We are pumped and honored to partner with Nickelodeon, and especially SpongeBob, to help launch the all-new 2014 Highlander. Like the Highlander, SpongeBob is family friendly and just plain fun – what more could you want in a family vehicle and cartoon?” said Jack Hollis, VP of marketing, Toyota Motor Sales, U.S.A., Inc.

As part of the “Happy Driving!” campaign, the SpongeBob Toyota Highlander will visit seven locations, including Nickelodeon Suites Resort, Orlando, Fla. (Aug. 2-4]; SpongeBob Shellabration, Hollywood, Calif. (Sept. 7-8), Artscape Festival, Baltimore, Md.(July 19-21); Eat Real Festival, Oakland, Calif. (Sept. 27-29); Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11); NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15); Gourmet on Gore Festival (Aug. 30-Sept. 2); LA Auto Show, Los Angeles Calif. (Nov. 30-Dec. 9). These events will feature character meet-and-greets and photo opportunities, a prize wheel where kids and families can win exclusive SpongeBob Toyota Highlander branded premiums, airbrush tattoos and interactive areas where kids can create a fun SpongeBob GIF to share with friends online.

The SpongeBob Toyota Highlander summer-long promotion will also be supported online with a dedicated website and promoted through digital display advertising and social media. Now through November, fans can log onto www.nick.com/highlander to create their own design for the SpongeBob Toyota Highlander; download kits for family road trips that include SpongeBob branded printable games and coloring pages; watch special behind-the-scenes footage of the making of the SpongeBob Highlander; play SpongeBob online games; and enter the “SpongeBob Highlander” sweepstakes for a chance to win a Toyota Highlander. Additionally, fans can go to the Nickelodeon, SpongeBob and Patrick Facebook pages to see photos of the SpongeBob Highlander’s road trip and the intricate design details of the vehicle.

The redesigned 2014 Highlander made its global debut on March 27 at the 2013 New York Auto Show. The “Happy Driving!” tour offers the chance to showcase the all-new model of the mid-size crossover SUV. The 2014 Highlander has plenty of cargo room, enhanced safety features and a sophisticated interior – making it the perfect family vehicle to help people go places and make memories together. To learn more about the all-new Highlander, visit Toyota.com/Highlander.

Beyond the Toyota partnership, Nickelodeon will be celebrating all things Bikini Bottom this summer with a myriad of SpongeBob-themed activities taking place nationwide, capped by the first-ever SpongeBob Fan Shellabration at Universal Studios Hollywood, in Los Angeles, Calif., Sept. 7-8. This summer, Gallery Nucleus will curate and host a fan-created SpongeBob-themed art exhibition in Alhambra, Calif., July 27-Aug. 11. In August, Nickelodeon will announce the winners of the first-ever SpongeBob SquareShorts: Original Fan Tributes, a global competition that encouraged SpongeBob fans to create and submit short films, across all genres, featuring everyone’s favorite porous pal. The winning short will be screened at the inaugural SpongeBob Fan Shellabration in September.

Media Contacts:
Thamar Romero
Nickelodeon
212.846.7491
thamar.romero@nick.com

Jaymie Robinson
Toyota Motor Sales, U.S.A.
310-468-1421
Jaymie_robinson@toyota.com

Angela Seits
Saatchi LA for Toyota
310-214-6033
angela.seits@saatchila.com

About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About Toyota
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. There are more than 1,500 Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 million vehicles in 2012. Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than $19.5 billion,including sales and manufacturing operations, research and development, financial services and design.Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals over$27.5 billion.

For more information about Toyota, visit www.toyota.com, www.toyotanewsroom.com or www.toyotainaction.com.

Tags: spongebob squarepants nickelodeon 2014 toyota highlander

Nickelodeon And Chef Boyardee Launch Big Time Rush Hometown Sweepstakes

Nickelodeon USA has teamed up with Chef Boyardee, a brand of canned pasta products, to launch a fantastic brand new contest for US fans of the hit Nickelodeon boy band "Big Time Rush" called "Big Time Rush Hometown Sweepstakes", which is offering one very lucky BTR Superfan the chance to win the money-can't-buy prize of a lifetime - a Big Time Rush hometown performance and the chance to meet the BTR boys in person with a Big Time Rush meet and greet!

As part of the Grand Prize, the winner will also win $1000 spending money and a special Big Time Rush prize pack!

Eight lucky entrants will also win Big Time Rush prize packs each week!

To enter Nick and Chef Boyardee's "Big Time Rush Hometown Sweepstakes" competition, simply visit the contests official webpage at nick.com/CHEF and enter your details for your chance to win! (No purchase necessary. Many will enter, few will win)

Rushers to nick.com/CHEF can also enter special on-pack codes from promotional packs of Chef Boyardee to unlock exclusive content from the Big Time Rush boys - James Maslow, Carlos Pena Jr., Logan Henderson and Kendall Schmidt - including videos!

Plus, while at nick.com/CHEF, don't forget to take the "Chef Don't Judge" pledge to stand up against bullying! Chef Don't Judge, and neither should you! Pledgers will receive a very special message from Big Time Rush!

NO PURCHASE NECESSARY. You must get your parent or legal guardian’s permission before entering. MANY WILL ENTER, FEW WILL WIN. ONE GRAND PRIZE and 120 First Prizes available. Total ARV: $14,000.00. Subject to Official Rules. Void where prohibited by law. Open only to legal residents of the 48 contiguous US who are between 8 and 17 years old at the time of entry. Sweepstakes starts at 12:00 am EDT on 6/17/13 and ends at 11:59 pm EDT on 9/29/13. For Official Rules, prize descriptions and odds disclosure, go to http://www.nick.com/CHEF. Sponsor: Viacom Media Networks, 1515 Broadway, New York, NY 10036.

Winning Moves UK Unveils Nickelodeon "Teenage Mutant Ninja Turtles" Editions Of Popular Games MONOPOLY, Connect 4 & Top Trumps!

Winning Moves UK Ltd., a independently owned, London, UK-based, games company which owns and/or distributes a range of classic game brands, has announced the fantastic Nickelodeon UK news in the following press release, from SourceWire, that the innovative games company has given three family favourites the Turtle-treatment with officially-licensed Nickelodeon "Teenage Mutant Ninja Turtles" editions of the popular games Top Trumps, MONOPOLY and Connect 4!

All Winning Moves' TMNT games are available to buy now on the High Street from a wide range of retailers throughout the UK including WH Smith, Toys R Us, Waterstones, Tesco, Asda, and John Lewis or widely available on line. All products are available to buy at www.winningmoves.co.uk and www.toptrumps.com.

Original Winning Moves UK Ltd. Press Release:

Teenage Mutant Ninja Turtles transform MONOPOLY, Connect 4 & Top Trumps

- Winning Moves reveals new licensed games featuring the half-shell heroes -

"Will you be as bold as Michelangelo, as smart as Donatello or as wise as Splinter as you build your empire?"

Innovative games company, Winning Moves, has given three family favourites the Turtle-treatment with officially-licensed Nickelodeon Teenage Mutant Ninja Turtles editions of Top Trumps, MONOPOLY and Connect 4.

Teenage Mutant Ninja Turtles Top Trumps [Who's The Biggest Hero?] (RRP £3.99, ages 5+):

Learn the sewer secrets of Leonardo, Donatello, Raphael and Michelangelo with this new Top Trumps pack: Which of the Turtles has the most ninja know how? Is anyone a better leader than Leonardo? And can the brothers save New York from the Foot Clan?

Top Trumps has been a firm playground favourite since it first hit shop shelves in the late 1970s and to date, over 70million packs have been sold worldwide. Top Trumps produces hundreds of different packs on a huge variety of subject matter: from Dinosaurs to Baby Animals; Manchester United to Moshi Monsters and Hello Kitty to Top Gear. New licenses for Top Trumps this year include One Direction, Monsters University and now, Teenage Mutant Ninja Turtles!

Teenage Mutant Ninja Turtles Connect 4 (RRP £15.99, ages 6+):

The perfect game for any fan of the Turtles, this special edition of Connect 4 is the great classic game of 4-in-a-row with a Turtles twist: Turtle-counters for players to block each other’s path! Drop in your counters and try to outdo your opponents - who’ll be the first to get 4-in-a-row?!

Teenage Mutant Ninja Turtles MONOPOLY (RRP £29.99, ages 8+):

The Teenage Mutant Ninja Turtles have moved out of New York and into the world of MONOPOLY! Travel around the board investing your money to try and bankrupt your opponents. Will you be as bold as Michelangelo, as smart as Donatello or as wise as Splinter as you build your empire?

All games are available to buy now on the High Street from a wide range of retailers including WH Smith, Toys R Us, Waterstones, Tesco, Asda, and John Lewis or widely available on line. All products are available to buy at www.winningmoves.co.uk and www.toptrumps.com

-ENDS-

For Further Information:
For further press information, product details, review samples and images, please contact Lesley Singleton at LS Media Ltd - Lesley@LSMedia.co.uk / 01234 752 663 / 07852 451 093.

ABOUT WINNING MOVES:
Winning Moves UK Ltd is an independently owned, London based, games company which owns and/or distributes a range of classic game brands such as Top Trumps, Regional MONOPOLY, Waddington’s Number One Playing Cards, PIT, Bananagrams and Pass the Pigs.

Winning Moves is also the exclusive licensee in Europe, Middle East and Africa for limited editions of Hasbro games including MONOPOLY, Cluedo, RISK and Twister.

©1935, 2013 Hasbro. All Rights Reserved.

The Casts Of Nickelodeon's Classic Nicktoons "Rugrats" And "Hey Arnold!" All Grown Up

The British national daily newspaper 'The Guardian' is reporting in the following article from the 'Art and Design' column on their official website, guardian.co.uk, the fantastic Nicktoons news that Omaha, Nebraska-based artist Celeste Pille has imagined what the characters from the popular Classic Nickelodeon original animated shows "Rugrats" and "Hey Arnold!" would look like grown up! Apparently, "Hey Arnold!" creator Craig Bartlett was alerted to Pille's work by "The Simpsons" and "Futurama" creator Matt Groening. Both are said to be fans of her work.

Gerald Johanssen from Hey Arnold!

"Currently pursuing a master's degree in political science"

Helga Pataki from Hey Arnold!

"English major, recently hired as a social media manager after one year living at home and another year spent in a thankless, penniless internship".

Charles "Chuckie" Finster from Rugrats

"Channelled his anxiety into writing and performing, and now finds himself a burgeoning slam poetry superstar. During the day you'll find him coaching forensics".

Kimi Finster from Rugrats

"Journalism major recently accepted into Stanford's Documentary and Film Master of Fine Arts programme. Her video project on blended families and cultures made for a standout portfolio. She eagerly anticipates the amount of travel her career will demand and looks forward to many collaborative projects with Tommy Pickles".

Angelica Pickles from Rugrats

"Angelica went on to internet fame for her terrible song, Weekend, and its even more terrible music video (produced by Ark Music Factory and paid for by her parents), and just when everyone thought her 15 minutes were up she leveraged her awesomely bad song's popularity into a reality show on Bravo called Fallen Angelica. She may not be a good singer, but she's shrewd, ambitious and makes for incredibly quotable television"

Arnold from Hey Arnold!

"Philosophy major, currently working on his certification in professional building design. Builds/designs furniture in his spare time".

Susie Carmichael from Rugrats

"Susie attended the American Musical and Dramatic Academy. She has achieved critical acclaim for her experimental art rock, dance-punk music, and looks forward to writing concept albums in each of the 10 languages in which she is fluent".

Tommy Pickles from Rugrats

"Tommy is honing his skills in mountain climbing, scuba diving, and paragliding to become a master at wildlife photography. He aspires to be a regular contributor to National Geographic and plans to abseil into an active volcano in the near future to capture the terrifying beauty of lava lakes".

What do you think of Celeste Pille's imaginings for the casts of classic Nicktoons "Hey Arnold!" and "Rugrats"? What do you imagine the cast characters look and be up to all grown up? Let The Daily Nick know what you think on Twitter, Tumblr, Google+ and/or Facebook!

You can also see more of Celeste Pille's artwork and doodles on her official Tumblr website/blog, celestedoodles.tumblr.com.

No Boundaries: iProspect Study Finds Teens are Loyal to Content, Not its Delivery or Schedule; Nickelodeon Named As One Of The Top Five Networks Teenagers Like To Engage With On Social Media

The global digital performance marketing agency iProspect has announced in the following press release, from PRNewswire, that their new study has revealed that teenagers are more loyal to digital content than the channels that deliver it. More concerned with watching shows such as Comedy Central's "South Park" and MTV's "Teen Mom" than whether those programs are viewed on a TV or a laptop, teens are focused on the ideas contained in their favorite shows and movies and the connections they create with friends, the report found.

The independent study of 1,000 teens aged 13 to 18 found that while 90 percent of teens view television as the top source of entertainment information, they're also watching programming on Netflix, YouTube, and other channels where they can watch on their own schedules. The report also found that beyond teens' media consumption lies a social ecosystem in which they share thoughts and feelings, presenting an immediate opportunity for brands to make relevant, lasting connections with this important demographic. Links to an e-book and infographic illustrating the study findings can be found below.

In addition, while recent research has suggested that teens are abandoning Facebook, 81 percent use social media, and the iProspect study shows they like to engage with their favorite brands through social channels. This engagement, however, is fragmented, and is not limited to any particular social network. Teens will follow favorite networks on Facebook (44 percent), YouTube (29 percent), Twitter (13 percent), and other niche social networks. iProspect has found that Viacom channels and networks, including Nickelodeon and Nick at Nite (Nick@Nite), are among the top five favorite TV networks for teenagers to engage with through social media.

Original iProspect Press Release:

No Boundaries: iProspect Study Finds Teens are Loyal to Content, Not its Delivery or Schedule

Digital Marketing Leader Finds Opportunity for Marketers Lies in Making Relevant, Lasting Connections with Teens on Social Channels

BOSTON, July 15, 2013 /PRNewswire/ -- A new study published by global digital marketing agency iProspect (www.iprospect.com) reveals that teenagers are more loyal to digital content than the channels that deliver it. More concerned with watching shows such as South Park and Teen Mom than whether those programs are viewed on a TV or a laptop, teens are focused on the ideas contained in their favorite shows and movies and the connections they create with friends, the report found.

The independent study of 1,000 teens aged 13 to 18 found that while 90 percent of teens view television as the top source of entertainment information, they're also watching programming on Netflix, YouTube, and other channels where they can watch on their own schedules. The report also found that beyond teens' media consumption lies a social ecosystem in which they share thoughts and feelings, presenting an immediate opportunity for brands to make relevant, lasting connections with this important demographic.

An e-book and infographic illustrating the study findings can be viewed at the following links:

E-book: www.iprospect.com/no-boundaries-teens-and-social-media
Infographic: www.iprospect.com/teens-and-social-media

"Even with the exponential growth of new media channels, it's not the particular app or platform that teens are loyal to, it's the content," said Danielle Smith, group account director, iProspect. "Marketers need to focus on developing the most relevant content that helps teens make a statement about themselves or pushes them to share with others.

"To do so, we recommend that brands create visual messages that can be consumed quickly on social networks, where nearly 80 percent of teens get entertainment information. Brands also should develop humorous messaging or cause marketing to spark interest, and crowdsource projects when possible to encourage a sense of belonging amongst teens."

While recent research has suggested that teens are abandoning Facebook1, 81 percent use social media, and the iProspect study shows they like to engage with their favorite brands through social channels. This engagement, however, is fragmented, and is not limited to any particular social network. Teens will follow favorite networks on Facebook (44 percent), YouTube (29 percent), Twitter (13 percent), and other niche social networks.

Their top five favorite TV networks to engage with through social are:

1) Comedy Central
2) Cartoon Network
3) MTV
4) Nickelodeon/Nick-at-Nite
5) Disney

And while there are more TV and movie viewing options than ever before (59 percent of teens said they watched shows and movies on Netflix, followed by YouTube at 53 percent, and cable/satellite at 34 percent), teens are not necessarily lured by the most innovative technologies to watch their entertainment. The study found that 79 percent of teens like to watch movies at home on TV, 60 percent prefer a theater, and 48 percent choose to watch on a laptop. Other ways to watch include smartphones and tablets, which tied at 14 percent each.

To access the full report, please visit: http://www.iprospect.com/no-boundaries-teens-and-social-media

¹ Pew Internet: "Teens, Social Media, and Privacy" (http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy/Summary-of-Findings.aspx), May 2013

Methodology

iProspect commissioned independent research firm ResearchNow to study the entertainment preferences of 1,000 teens from May 15, 2013. The margin of error for this study is +/- 3 percent.

About iProspect

For progressive leaders, iProspect is the trusted global partner in developing customized, data-driven strategies that transform consumer intent into action and drive conversions. iProspect's offerings span the full spectrum of performance marketing including paid and natural search, performance display, content generation, analytics, social media management, and structured data and feeds.

Since 1996, iProspect's client list spans many industries and includes Fortune 500 companies such as General Motors, adidas, Neiman Marcus, Container Store, Mandarin Oriental Hotel Group, The Gap, Athena Health, and others.

Representing a diverse global footprint, iProspect has 55 offices in 40 countries with over 1,900 employees. For more information, visit www.iprospect.com or follow us on Twitter @iProspect.

SOURCE iProspect

RELATED LINKS
http://www.iprospect.com.

Nickelodeon Announces Plans To Premiere Their Brand New CGI-Animated Series "Rabbids Invasion" Internationally From Autumn 2013

The entertainment news website IGN is reporting the exciting Nickelodeon International News that, after Nick USA premieres and shows the first episode of the networks brand new animated series "Rabbids Invasion", formally titled "Raving Rabbids", on Saturday 3rd August 2013 at 11:30am (ET/PT), Nickelodeon will launch and start to premiere and show Nickelodeon's brand new Nicktoon on Nickelodeon channels and networks worldwide (Nickelodeon International / Planet Nickelodeon), including on Nickelodeon UK and Ireland, from Autumn/Fall 2013!:

The series ["Rabbids Invasion"] will also debut on Nickelodeon channels internationally beginning in Fall, 2013.

"Rabbids Invasion" is a all-new 26 half-hour episode series that follows the Rabbids as they discover, explore, and often wreak havoc in the human world. The show is based on Ubisoft's popular "Raving Rabbids" video game franchise.


You can read IGN's full article announcing Nickelodeon's debut plans for the networks brand new CG-animated series "Rabbids Invasion" and watch Nick USA's launch trailer/promo for their new show, which gives a sneak peek look of the all-new series, here on NickALive!.

Nickelodeon USA To Premiere New CGI-Animated Series "Rabbids Invasion" In August 2013 (Confirmed)

The entertainment news website IGN has announced and confirmed the exciting Nickelodeon News in the following article that Nickelodeon USA, also known as Nick, will start to premiere and show the networks brand new CGI-animated series "Rabbids Invasion", formally titled "Raving Rabbids", from Saturday 3rd August 2013 at 11:30am (ET/PT)!


The 26 half-hour episodes will follow the Rabbids as they discover, explore, and often wreak havoc in the human world. The episodes will also be available on iTunes, Amazon Instant Video Xbox Video, PlayStation Store, Samsung Media Hub and Vudu starting the day after each episode debuts on air.

In the premiere episode, "Omelet Party", the Rabbids stumble across a farm and become fascinated with the chickens' ability to lay eggs. Next in "Rabbid Mollusk," the Rabbids find questionable uses for a starfish and an octopus while disrupting an old man's attempt to clean his windows. Then in, "Rabbid, Are You There?" the Rabbids become fascinated watching a burglar attempt to rob an apartment while unknowingly assisting with a fortune-teller's reading on the floor below.

Beginning Wednesday 17th July 2013, viewers can log on to Nick.com/rabbids to access exclusive photo galleries featuring the world travels of the Rabbids, animated gifs and videos of the upcoming series. The Nick App will also feature Rabbids-themed comedic disruptions via the popular 'Do Not Touch' button. On Monday 26th August 2013, fans can play the Rabbids Rhythm Game on Nick.com/rabbids in which you join the four Rabbids in the middle of the screen and encourage them to dance along with the music.

As part of their article, IGN has also unveiled a online streaming video clip of Nick USA's brand new "Rabbids Invasion" trailer/promo, which you can also watch below!:

Rabbids Invasion: Debut Date Announced and Trailer Revealed
The animated series debuts in August.

The Rabbids are coming to TV, as Nickelodeon’s CG-animated series Rabbids Invasion premieres Saturday, August 3, at 11:30a.m. (ET/PT). The 26 half-hour episodes will follow the Rabbids as they discover, explore, and often wreak havoc in the human world. The episodes will also be available on iTunes, Amazon Instant Video Xbox Video, PlayStation Store, Samsung Media Hub and Vudu starting day after air. The series will also debut on Nickelodeon channels internationally beginning in Fall, 2013.

In the premiere episode, “Omelet Party,” the Rabbids stumble across a farm and become fascinated with the chickens’ ability to lay eggs. Next in “Rabbid Mollusk,” the Rabbids find questionable uses for a starfish and an octopus while disrupting an old man’s attempt to window clean. Then in, “Rabbid, Are You There?” the Rabbids become fascinated watching a burglar attempt to rob an apartment while unknowingly assisting with a fortune-teller’s reading on the floor below.



“Rabbids Invasion brings the wacky comedy and characters from Ubisoft’s Raving Rabbids video games to US TV for the first time, and we think kids’ are going to really have fun watching them on their chaotic adventures,” said Russell Hicks, President of Content Development and Production, Nickelodeon. “This series will be a terrific complement to our top-rated lineup of original animated comedies on Saturday mornings.”

“We are very proud to have Nickelodeon as a partner. They are helping us achieve a production quality normally found in long features,” said Jean-Julien Baronnet, Chief Executive Officer of Ubisoft Motion Pictures. “Nickelodeon endorsed the Rabbids’ infectious and wacky personalities to appeal to kids and families in a silly way. The Rabbids will literally wreak havoc on television screens across the U.S. and we love it.”

Beginning July 17, viewers can log on to Nick.com/rabbids to access photo galleries featuring the world travels of the Rabbids, animated gifs and videos of the upcoming series. The Nick App will feature Rabbids-themed comedic disruptions via the popular ‘Do Not Touch’ button. On August 26, fans can play the Rabbids Rhythm Game on Nick.com/rabbids in which you join the four Rabbids in the middle of the screen and encourage them to dance along with the music.

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