Nickelodeon USA Ratings Up Nearly 20% For The Week, Posts 22 Straight Weeks Of Gains

Nickelodeon has announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the exciting Nick News that, fueled by a week of solid ratings performances from its bona fide hit animation slate and the newest additions to its live-action and animation rosters, Nickelodeon continued posting rating gains this week, scoring its 22nd consecutive week of year-over year gains, garnering a 3.1/1.0 million, up +19% among kids 2-11 and averaging 1.9 million total viewers, an increase of +11%!

Original Nickelodeon Press Release:

NICKELODEON RATINGS UP NEARLY 20% FOR THE WEEK, POSTS 22 STRAIGHT WEEKS OF GAINS

SpongeBob SquarePants and The Fairly OddParents Top All TV With Kids; New Episodes of Sam & Cat and Sanjay & Craig Draw 3 Million Viewers Each

NEW YORK–June 25, 2013 – Fueled by a week of solid ratings performances from its bona fide hit animation slate and the newest additions to its live-action and animation rosters, Nickelodeon continued posting gains this week, scoring its 22nd consecutive week of year-over year gains, garnering a 3.1/1.0 million, up +19% among kids 2-11 and averaging 1.9 million total viewers, an increase of +11%.

Nickelodeon's SpongeBob SquarePants and The Fairly OddParents topped the charts this week with kids. Number-one SpongeBob SquarePants averaged a 5.6/1.8 million K2-11 and 3.1 million total viewers; and The Fairly OddParents, which ranked as the number-two animated series for the week with K2-11 (behind only SpongeBob SquarePants) averaged a 5.1/1.7 million K2-11 (+46%) and 3.2 million total viewers (up +24%).

Nick's newest live-action hit Sam & Cat also had a strong showing for the week, winning its Saturday evening timeslot with all kid and tween demos. The half-hour premiere drew 3.1 million total viewers (+86%) and averaged a 5.0/1.7 million with K2-11 (+117%), 5.7/1.1 K6-11 (+90%) and 4.5/925,000 T9-14 (+32%). Additionally, a new Saturday morning episode of Sanjay and Craig drew 3.0 million total viewers and won its time period with kids 2-11, averaging a 4.8/1.6 million K2-11 (+23%).

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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Nickelodeon Makes Milagros Aleman Permanent VP And General Manager Of Nickelodeon North

The entertainment industry news website C21Media is reporting the Nickelodeon International news in the following article that Viacom International Media Networks (VIMN) has given Nickelodeon's current General Manager (GM) for Northern Europe the job on a permanent basis.

From Monday 1st July 2013, Milagros Aleman will be senior Vice President (VP) and general manager of Nickelodeon North, having taken up the role on an interim basis in January 2013.

Aleman took over from Patrick Alders, who was promoted to general manager of Be Viacom at VIMN Northern Europe.

In the expanded role, Aleman will be responsible for the strategic steering of Nick North in territories including Germany (Nickelodeon Germany/Deutschland)), Switzerland (Nickelodeon Swiss), Austria (Nickelodeon Österreich), the Netherlands (Nickelodeon Nederland), Belgium (Nickelodeon België), Sweden (Nickelodeon Sverige), Denmark (Nickelodeon Danmark), Norway (Nickelodeon Norway), Finland (Nickelodeon Finland) and Poland (Nickelodeon Polska).

Aleman, a former Mattel executive who joined Nick North in July 2012 as VP of commerce, will continue to report to Dan Ligtvoet, exec VP, MD VIMN Northern Europe:

Nick North boss confirmed

Viacom International Media Networks (VIMN) has given Nickelodeon’s current general manager for Northern Europe the job on a permanent basis.

From July 1, Milagros Aleman will be senior VP and general manager of Nickelodeon North, having taken up the role on an interim basis in January.

Aleman took over from Patrick Alders, who was promoted to general manager of Be Viacom at VIMN Northern Europe.

In the expanded role, Aleman will be responsible for the strategic steering of Nick North in territories including Germany, Switzerland, Austria, the Netherlands, Belgium, Sweden, Denmark, Norway, Finland and Poland.

Aleman, a former Mattel exec who joined Nick North last July as VP of commerce, will continue to report to Dan Ligtvoet, exec VP, MD VIMN Northern Europe.

“Next to rolling out new digital products and marketing initiatives, we have plenty of highlights in our pipeline, such as the new animation Sanjay and Craig and the live-action series Sam & Cat that are already making strides in the US just a few weeks after their launch,” Aleman said.

Nico Franks
25-06-2013
©C21Media

TAGS: Appointments
GENRES: Children's, Entertainment
SHOWS: Sam & Cat, Sanjay and Craig
PEOPLE: Milagros Aleman
COMPANIES: Nick North, Nickelodeon, Viacom International Media Networks
SECTIONS: C21Kids
COUNTRIES: Netherlands

ToyNews Takes A Look At What Makes "Teenage Mutant Ninja Turtles" Merchandise A Success

To celebrate Playmates and Flair's "Teenage Mutant Ninja Turtles" toyline currently being the number two action figure brand for the year-to-date (June 2013), ToyNews, a monthly trade magazine for the toy business, in the follow article from their official website, toynews-online.biz, takes a look at the anatomy of what makes a Blockbuster toy, how TMNT toys have stood the test of time, and looks at what makes the "Teenage Mutant Ninja Turtles" merchandise range a classic. The article also takes a detailed look at the process of how each "Teenage Mutant Ninja Turtles" action figure is designed, and how "Teenage Mutant Ninja Turtles" toys have changed throughout the years since the brand was introduced in 1987:

Anatomy of a Blockbuster toy: Teenage Mutant Ninja Turtles action figures

The Teenage Mutant Ninja Turtles are the number two action figure brand for the year-to-date. But how have they stood the test of time and what makes the figures a classic? Dominic Sacco asks supplier Flair and manufacturer Playmates.

Push the clock back 25 years and reminisce over some of the top boys’ brands on offer: He-Man, Ghostbusters, Thundercats, Transformers, Duck Tales…

You’d be forgiven for thinking it wouldn't be possible to introduce another to fill children's play time, but that’s exactly what happened in late 1987, when the Teenage Mutant Ninja Turtles emerged from the sewers to capture kids’ imaginations.

Unlike most other TV shows and toy ranges around at that time, however, those lovable mutants went on to stick around for the long haul, making several comebacks. The most recent has seen the toys (still produced by original manufacturer Playmates) become the UK’s number two action figure brand for the year-to-date (NPD April 2013).

So what makes a bunch of sewer-dwelling swashbuckling turtles such a success this time around? First of all, the excitement. Turtles was re-launched as a property in the UK at London's Comic Con in May 2012. A new Michael Bay movie was announced, a refreshed TV show premiered on Nickelodeon in October, plus licensed products and toys were revealed including LEGO and the hit figures supplied by Flair. A consumer and trade PR and marketing campaign kicked off, and the buzz soon hit toy retail.

Flair and Nickelodeon worked together closely with retailers for pre-sale activity ahead of the toys’ December 2012 launch.

“Retail placement and custom programs were a big driver of the initial success, especially in the toy specialists who got behind the brand,” Flair’s product manager for boys toys Andrew Brown tells ToyNews.

“We always knew that there was major leverage to bring the Teenage Mutant Ninja Turtles back into this new era, however the success of the comeback has surpassed all expectations.

“Initially, while nostalgia was a major element, through the success of the new series and the unprecedented demand for the modern new toys, Turtles is recruiting a whole generation of avid new fans which continues to grow.

Brown adds: “From the background story of how the Turtles derived from Mutagen ooze and came to be ninja heroes, through to their endless encounters with arch enemies, the brand concept opens up a world of imagination and play possibilities so aligned to the toy category. A big attraction is the distinguishable personalities and characteristics of the four brothers.”

Pat Linden, Playmates VP of marketing, says:? “From the offset, employing the best sculptors in the business, our aim was to create cool, modern new toys which capture the true likeness and details of the Turtles just as they appear in the TV show.

“The consensus all round is that all targets have been exceeded.”

See below for a look at how the Turtles action figures have changed over time, before we discover the science behind the new toys.

THE TOYS: TURTLE POWER

At entry level, Flair’s latest popular Turtles action figure collection comprises all the most popular characters, complete with their own trademark weapon. This will be extended with a total of 17 new additions introduced throughout the course of the year.

The core 4.5-inch figures are individually sculpted to recreate how the Turtles appear in the show (see ‘Design: From TV show to toy’ for more information).

“Here it is all about the collectability factor as children seek to have as many toys as possible and create their own Teenage Mutant Ninja Turtle world,” Flair’s product manager for boys toys Andrew Brown tells ToyNews.

Most recently, Flair has launched the Flingers Deluxe Figures, each of which feature a unique way to launch projectiles at the enemy. Leonardo (pictured below) and Michelangelo each come with ten pizza discs and sewer lids, which can be flung out from from their chests.

Meanwhile, Donatello and Raphael launch their own signature weapons from behind their backs. In addition to these, there are new Mutagen Ooze Turtles which come with their own ooze pack.

“Our view is that the new Nickelodeon Teenage Mutant Ninja Turtles toys are the best we’ve ever produced and our retail customers and consumers agree,” adds Linden.

COLOURS AND CHARACTERS

Colours play a huge part in identifying and capturing the personality of each new Turtle, with each having his own skin shade.

But one thing that’s stayed consistent since the original ‘80s TV show is the colour of the signature bandanas – including the toys.

“Every child instantly identifies the leader Leonardo wearing his signature royal blue bandana, hot head Raphael wearing his red bandana, the jokester and talkative Michelangelo wearing his bright orange bandana and the brains behind the Turtles operation, Donatello, wearing his purple bandana,” says Pat Linden, Playmates VP of marketing.

“It is this defining character differentiation that is central to the brand’s success.”

POSEABILITY: NIMBLE NINJAS

How significant was it to ensure the figures move just like the animated Turtles do?

“Poseability is very important to the play pattern of our Turtles action figures and helps to effectively bring them to life,” comments Linden.

“Children love to recreate the moves and motions of their favourite heroes as seen in the TV show, and the only way they can recreate their favourite scene is with action figures that have a full range of motion in the various body parts. As such, we’ve incorporated more articulation points in our latest Turtles action figures than ever before. They have articulation points in the neck, shoulders, forearms, hips, knees and lower legs.

“Also, even when children are not playing with the figures, they look a lot cooler and heroic standing on the toy shelf in an extreme action pose, adding further appeal.”

DESIGN: FROM TV SHOW TO TOY

In the new TV series, there is a difference in height, build and shade of green between each Teenage Turtle.

These physical attributes mark the differences between the brothers, making each more individual and relatable to the audience.

“Working in close collaboration with Nickelodeon, we have gone to great lengths to reflect these physical differences and ensure the action figures stay as true to the show as possible,” says Linden.

“Initially, Nickelodeon provides us with turnaround drawings and a scale reference for each character which are translated by our designers into fully dimensional control drawings, calling out the height of the figure, number, types of articulation points and other finer details. The drawings are then turned over to the sculptor to start making the 3D models.

“Subsequently, the models are reviewed by design and marketing, followed by Nickelodeon, to ensure all models capture the characters correctly with any required adjustments made. Upon approval, the manufacturing process begins.”

The show’s gadgets and vehicles have also been transformed into toys, like The Shell Raiser Van, which features as part of the opening credits. This has become a top seller for the range, behind the figures, says Playmates.

Nickelodeon is hoping to build on this success with retail promotions featuring the Shell Raiser this summer.

TAGS flair, nickelodeon, turtles, toy, npd, boys, tv, sales, anatomy of a blockbuster toy, action figures, uk, action, playmates toys, tmnt, playmates, design, show, brand, figure, created, history

John Conlon, Vice President Director Of Research At Nickelodeon UK, To Present Latest Research On Kids And Their Families Monthly In A Exclusive Column For ToyNews

ToyNews, a monthly trade magazine for the toy business, has announced the exciting Nickelodeon UK News in the following article from their official website, toynews-online.biz, that John Conlon, Vice President (VP) Director of Research at Nickelodeon UK, will present the latest research on kids and their families in a exclusive column for ToyNews every month!:

John Conlon is Viacom International Media Networks VP Director of Research, UK Cluster. Overseeing all of VIMN's research activity within the UK, Australia and Eastern Europe, John's focus is to guide and support the development of VIMN's business units through the provision of audience intelligence, analysis and insight. John has overseen numerous research initiatives including brand positioning and consumer product studies, as well as audience investigations:

Audience Watch: Understanding pre-schoolers TV viewing habits

Presented by Nickelodeon

In an exclusive column for ToyNews, each month John Conlon, VP Director of Research at Nickelodeon UK, will present the latest research on kids and their families. Don’t miss this essential guide for anyone in the toy business.

Trust is a lifelong essential. It’s important to us all, but is unsurprisingly perhaps most important for parents who have pre-school children.

As young children develop their core skills, adapt to the world around them and begin to make their own choices, parental trust is vital.

Through our qualitative brand research we’ve found that children aged two to three years are predominantly influenced by their parents, but by three and a half years they have growing independence and are beginning to make their own decisions. Parents, therefore, expect pre-school channels to provide entertainment and learning in a safe and trusted environment, both for the individual and for entire family viewing.

Our research shows mums specify trust as one of the key drivers when choosing which channels to watch with their little ones, and therefore content needs to be engaging yet suitable.

With the Nick Jr. channels averaging 3.4 million kids and 8.5 million adults in 2012, it is imperative that we understand their viewing habits, and having spoken to mums in-depth, we also know families lead increasingly busy lives.

Providing a multi-platform experience which parents and children can enjoy together, safely from their home or while on the move, is a must. And there is a definite desire for a one-stop shop of inquisitive, yet safe exploration on air and online. And more than ever it is important to deliver the best imaginative and parent-approved content, so that pre-school TV channels can hold the interest of kids as they grow and move into an older demographic.

We believe ‘Every day is an Adventure’, especially for our young audience, and we are proud to say that plenty of mums seem to agree – so much so that they trust us and won’t hesitate to recommend us to others.

About the author

John Conlon is Viacom International Media Networks VP Director of Research, UK Cluster. Overseeing all of VIMN’s research activity within the UK, Australia and Eastern Europe, John’s focus is to guide and support the development of VIMN’s business units through the provision of audience intelligence, analysis and insight.

John has overseen numerous research initiatives including brand positioning and consumer product studies, as well as audience investigations.

For research and advertising enquiries please contact partnerships@nickelodeon.co.uk

For licensing and retail opportunities please contact consumerproducts@nickelodeon.co.uk

TAGS: nickelodeon, tv, parents, pre-school, viacom, viewing, viewers, habits