KidKraft has announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, that Nickelodeon and KidKraft, a Dallas-based children's furniture and toy manufacturer, have created a line of designer wooden toys and doll furniture and accessories based on the beloved Nickelodeon Preschool Animation series "Dora the Explorer". The new line of products includes a lifelike kitchen and dollhouse, both standing at almost four feet tall. Available this summer (2013), the kitchen and dollhouse bring the fun and adventure of Dora to life with vivid colors and playful features. Additionally, doll furniture and accessories inspired by Nickelodeon's hit animated preschool series will be introduced to the line later this year.
Original KidKraft Press Release:
Nickelodeon and KidKraft Introduce Lifelike Designer Wooden Toys, Doll Furniture and Accessories Featuring Dora the Explorer
DALLAS, Texas – June 19, 2013 – Nickelodeon and KidKraft, a Dallas-based children’s furniture and toy manufacturer, have created a line of designer wooden toys and doll furniture and accessories featuring beloved, Dora the Explorer series. The new line of products includes a lifelike kitchen and dollhouse, both standing at almost four feet tall. Available this summer, the kitchen and dollhouse bring the fun and adventure of Dora to life with vivid colors and playful features. Additionally, doll furniture and accessories inspired by Nickelodeon’s hit animated preschool series will be introduced to the line later this year.
"The KidKraft Dora Dollhouse and Dora Play Kitchen are great additionsto our toy line. We are excited to partner with Nickelodeon in creating a one-of-a-kind, beautifully detailed kitchen and dollhouse that stir young children’s imaginations," said Matan Wolfson, KidKraft Sales Manager.
"We are thrilled to partner with KidKraft to develop this beautifully designed Dora-themed product line," said Manuel Torres, Senior Vice President Global Toys and Electronics for Nickelodeon Consumer Products. “As a leader in the industry, KidKraft has created innovative and engaging toys that bring to life the magic and adventure of Dora the Explorer; providing fans with hours of limitless play.”
Fantasy has come to life with KidKraft’s wooden Dora Dollhouse—right down to the themed wooden furniture. Each of the 13 crafted furniture pieces is unique to Dora’s casa—including a charming bed for Dora to take naps. Splashes of vivid color and artwork are everywhere, playing up Dora’s adventure theme throughout the dollhouse. Playful details like the terracotta style roof, open balcony, wooden swing and simulated tile entry add additional realism. Even Dora's best friend, Boots, appears among the artwork. 31.97" L x 13.98" W x 46.42" H
Young explorers can imagine cooking for a wonderful fiesta for Dora and her friends with the Dora Kitchen. Like the dollhouse, the Dora Kitchen is made of wood, and offers bright colors and playful artwork to reflect the animated style throughout in the Dora the Explorer series. The Dora Kitchen even features a plastic molded terracotta style roof that complements the Dora Dollhouse. Other lifelike details like burners that light up with realistic cooking sounds and knobs that turn and click add an engaging, interactive element. 30.94"L x 11.73"W x 40.78"H
Additional Dora Kitchen features:
* Removable sink for quick and easy cleaning
* Convenient storage space under the sink
* Functional cabinet doors that open
* Wooden pegs for cooking accessories
About KidKraft, L.P.:
KidKraft is a leading creator, manufacturer and distributor of children’s wooden furniture, imaginative toys, gifts and room accessory items. KidKraft was established in 1968 and has been a proven pioneer in the industry for over 40 years, emphasizing creative design, excellent quality, dependability and competitive pricing. [www.kidkraft.com]
About Nickelodeon:
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Wednesday, June 19, 2013
Nickelodeon And Crayola Draw Up New Adventures This Fall With Extended Licensing Partnership
Nickelodeon and Crayola have today (Wednesday 19th June 2013) announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the exciting Nick News that the leading companies have agreed a multi-year renewal of their licensing partnership to develop creative expression products based on the network's leading preschool and hit animated series.
Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers; Giant Coloring Pages and Coloring and Activity Books designed and based on the popular Nickelodeon and Nickelodeon Preschool series "Dora the Explorer"; "Bubble Guppies"; "Go, Diego, Go!"; "Team Umizoomi"; "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles". The new Nickelodeon and Crayola products will be available at mass retailers from Fall (Autumn) 2013.
Original Nickelodeon Press Release:
NICKELODEON AND CRAYOLA DRAW UP NEW ADVENTURES THIS FALL WITH EXTENDED LICENSING PARTNERSHIP
Crayola to Develop Social Expressions Programs and Productsfor Dora the Explorer; Bubble Guppies; Go, Diego, Go!; Team Umizoomi; SpongeBob SquarePants and Teenage Mutant Ninja Turtles
Las Vegas, NV - June 19, 2013 – Nickelodeon and Crayola today announced the multi-year renewal of their licensing partnership to develop creative expression products based on the network’s leading preschool and hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers; Giant Coloring Pages and Coloring and Activity Books for Dora the Explorer; Bubble Guppies; Go, Diego, Go!; Team Umizoomi; SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.
"Crayola has been an incredible partner, and we are beyond thrilled to continue our imaginative relationship with them," said Paula Allen, Senior Vice President, Global Publishing for Nickelodeon Consumer Products. "Our new line of products truly epitomizes the essence of creativity and adventure, and will delight both Nickelodeon and Crayola fans."
"We are thrilled to continue our partnership with Nickelodeon, whose characters add creative and engaging content to Crayola's portfolio of innovative products," said Warren Schorr, vice president of brand licensing for Crayola. "We look forward to our continued collaboration and providing kids relevant and imaginative activities."
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the conversation on Facebook.
About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Contacts:
Nickelodeon
Tori Fernandes
tori.fernandes@nick.com.
Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers; Giant Coloring Pages and Coloring and Activity Books designed and based on the popular Nickelodeon and Nickelodeon Preschool series "Dora the Explorer"; "Bubble Guppies"; "Go, Diego, Go!"; "Team Umizoomi"; "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles". The new Nickelodeon and Crayola products will be available at mass retailers from Fall (Autumn) 2013.
Original Nickelodeon Press Release:
NICKELODEON AND CRAYOLA DRAW UP NEW ADVENTURES THIS FALL WITH EXTENDED LICENSING PARTNERSHIP
Crayola to Develop Social Expressions Programs and Productsfor Dora the Explorer; Bubble Guppies; Go, Diego, Go!; Team Umizoomi; SpongeBob SquarePants and Teenage Mutant Ninja Turtles
Las Vegas, NV - June 19, 2013 – Nickelodeon and Crayola today announced the multi-year renewal of their licensing partnership to develop creative expression products based on the network’s leading preschool and hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers; Giant Coloring Pages and Coloring and Activity Books for Dora the Explorer; Bubble Guppies; Go, Diego, Go!; Team Umizoomi; SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.
"Crayola has been an incredible partner, and we are beyond thrilled to continue our imaginative relationship with them," said Paula Allen, Senior Vice President, Global Publishing for Nickelodeon Consumer Products. "Our new line of products truly epitomizes the essence of creativity and adventure, and will delight both Nickelodeon and Crayola fans."
"We are thrilled to continue our partnership with Nickelodeon, whose characters add creative and engaging content to Crayola's portfolio of innovative products," said Warren Schorr, vice president of brand licensing for Crayola. "We look forward to our continued collaboration and providing kids relevant and imaginative activities."
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the conversation on Facebook.
About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Contacts:
Nickelodeon
Tori Fernandes
tori.fernandes@nick.com.
Nick Jr. USA To Start Airing "Mike the Knight" Season 2 From Fall 2013; HIT Entertainment Announces New Partnerships For Show Merchandise
Kidscreen's children's digital entertainment and media news column iKids is reporting the Nick news in the following article that Nickelodeon USA's dedicated preschool channel, Nick Jr. USA, will start to premiere and show brand new episodes from the second season of the CGI-animated Canadian/British preschool series "Mike the Knight" from Fall (Autumn 2013)!
New partners to HIT Entertainment's "Mike the Knight" licensing program include Disguise for costumes and accessories, VTech for video games and an interactive e-book, and Ravensburger for puzzles. The all-new "Mike the Knight" merchandise range will available from this fall. Additionally, Amscan is set to launch party goods and costumes this summer and Publications International has new interactive sound books available now at mass retailers.
With the second season of "Mike the Knight" airing this fall on Nick Jr. in the US, HIT expects more growth for the brand driven by its cross-country mall tour, new deals and recent ones with Simon & Schuster (books), Fisher-Price (toys), and NCircle (home entertainment):
New partners to HIT Entertainment's "Mike the Knight" licensing program include Disguise for costumes and accessories, VTech for video games and an interactive e-book, and Ravensburger for puzzles. The all-new "Mike the Knight" merchandise range will available from this fall. Additionally, Amscan is set to launch party goods and costumes this summer and Publications International has new interactive sound books available now at mass retailers.
With the second season of "Mike the Knight" airing this fall on Nick Jr. in the US, HIT expects more growth for the brand driven by its cross-country mall tour, new deals and recent ones with Simon & Schuster (books), Fisher-Price (toys), and NCircle (home entertainment):
HIT ratchets up Thomas, Mike US licensing sales
In line with its broadcast, online and consumer products growth strategy, Mattel’s HIT Entertainment has secured new US partners for its hit preschool properties Thomas & Friends and Mike the Knight.
New licensees for Thomas & Friends products available for fall 2013 at select mass retailers include Dynacraft (bicycles and scooters), InnoVision (UV headgear), Kurt Adler (a line of ornaments, holiday stockings, and indoor and outdoor seasonal décor), Dr. Fresh (toothbrushes at select mass retailer and food and drug retailers), and Step 2 (toy rollercoaster). In addition, no-slip socks from Planet Sox are available now.
For Mike the Knight, new partners to its licensing program with products available this fall include Disguise (costumes and accessories), VTech (video games and an interactive e-book), and Ravensburger (puzzles). Additionally, Amscan is set to launch party goods and costumes this summer and Publications International has new interactive sound books available now at mass retailers.
The Thomas deals come as plans are in place to move the top-rated series to a new daily sked on PBS KIDS this fall that will reach more than 95 million households each month, and an expanded cross-platform social media presence is also expected.
With the second season of Mike the Knight airing this fall on Nick Jr. in the US, HIT expects more growth for the brand driven by its cross-country mall tour, new deals and recent ones with Simon & Schuster (books), Fisher-Price (toys), and NCircle (home entertainment).
Tags: HIT Entertainment, Mattel, Mike the Knight, Thomas & Friends, US
The Guardian Names The "Peppa Pig's Holiday" And "Me Books", Featuring "Peppa Pig" Digital Books, As Two Of The Best Apps For Kids Released In 2013 That Parents Can Trust
The official website of the British national daily newspaper 'The Guardian' has, in this article in the 'Apps News' column on their official website, guardian.co.uk, has named the recently released "Peppa Pig" mobile application "Peppa Pig's Holiday", a iOS device app developed by P2 Games Limited based on the popular animated preschool series, as one of 50 of the best apps for kids from 2013 that parents can trust, a list which lists iPhone, iPad and Android apps won't leave anyone with a big bill, but will provide stimulating education, creativity and entertainment for children!:
In P2 Games' brand new "Peppa Pig" app, called "Peppa Pig's Holiday", part of the video game studios' "Play With Peppa" line, Peppa Pig fans can now join Peppa and her family on Holiday! The "Peppa Pig's Holiday" is a 7-in-1 game app packed with a variety of easy-to-play fun holiday themed activities including 'At the Airport', 'Let's go to the Beach' and even a 'Swimming Race', PEPPA HOLIDAY also features the 'Sky High' music video that fans can sing-along to, as well as a special 'Postcards' reward sticker book. There are also exciting levels called "Ice-Cream" and "Let's Make Pizza"!
Playable on Apple's iPAD, iPAD MINI, iPHONE, iPOD TOUCH and featuring the characters plus all the familiar music and sound effects from the TV show – PEPPA PIG'S HOLIDAY is a must have for your little ones – especially whilst travelling on your holidays!
The App also comes with P2 Games' 'Parental Reassurance' guarantee, where all apps from P2 Games do NOT include an in-app purchase facility of any kind.
In the same article, The Guardian also names the iPhone and iPad app "Me Books" in their list of 50 of the best apps for kids from 2013 that parents can trust. "Me Books", developed by Me Books and Made in Me, is a store+reader app for digital picture-books, including famous characters like Nick Jr. UK's "Peppa Pig" and a host of Ladybird classics. Children can turn the pages and listen to voice narration, but the app also lets them record their own dialogue and sound. The app is free, with stories sold as individual in-app purchases (IaP) for between 69p and £1.99.
Peppa Pig's Holiday (£2.99)
P2 Games has the official Peppa Pig licence, and has released a series of fun mini-game collections based on her adventures (including a couple of pre-2013 releases on Android). Peppa Pig's Holiday is the latest, and sees the Pig family off on their travels, with games set at the airport, on the beach and in the swimming pool.
iPhone / iPad by P2 Games.
Playable on Apple's iPAD, iPAD MINI, iPHONE, iPOD TOUCH and featuring the characters plus all the familiar music and sound effects from the TV show – PEPPA PIG'S HOLIDAY is a must have for your little ones – especially whilst travelling on your holidays!
The App also comes with P2 Games' 'Parental Reassurance' guarantee, where all apps from P2 Games do NOT include an in-app purchase facility of any kind.
In the same article, The Guardian also names the iPhone and iPad app "Me Books" in their list of 50 of the best apps for kids from 2013 that parents can trust. "Me Books", developed by Me Books and Made in Me, is a store+reader app for digital picture-books, including famous characters like Nick Jr. UK's "Peppa Pig" and a host of Ladybird classics. Children can turn the pages and listen to voice narration, but the app also lets them record their own dialogue and sound. The app is free, with stories sold as individual in-app purchases (IaP) for between 69p and £1.99.
Big Time Rush's New Album, "24/Seven", Debuts At #4 On The Billboard 200
Friday Morning Quarterback, a trade magazine which covers the Radio and Music industries in the United States, is reporting in this article on their official website, fmqb.com, that Nickelodeon boy band Big Time Rush's third brand new studio album, called "24/Seven", has debuted at number 4 on the Billboard 200 (Nielsen SoundScan) sales chart! Nickelodeon band Big Time Rush debut at #4 with 24/Seven.
In addition, Music Week is also reporting that 35,000 copies of Big Time Rush's "24/Seven" album have been bought so far! It is a better chart start than BTR's last album, 2011's Elevate, which started at 12, but comes with half the sales.
The Columbia Records recording artists and Nickelodeon TV stars Big Time Rush released their highly anticipated third studio album, 24/seven, on Tuesday 11th June 2013. You can find more information and the full track listing for Big Time Rush's 24/Seven here on NickALive!.
Big Time Rush will herald the album's release with their recently announced "Summer Break Tour". The nationwide tour, which will also feature Victoria Justice, Jackson Guthy and Olivia Somerlyn, kicks off on June 21 at the famed Gibson Amphitheatre in Los Angeles. Fans will get to see both artists' electrifying performances in over 38 cities across the U.S., including stops in New York, Chicago and Dallas. For more information on the tour, please visit www.SummerBreakTour.com.
Have you bought BTR: 24/Seven? What do you think of the album? What's your favorite song? Let NickALive! know now on Twitter, Tumblr, Google+, and/or Facebook, where you can also follow and like NickALive! to receive the latest Nickelodeon and Big Time Rush News!
In addition, Music Week is also reporting that 35,000 copies of Big Time Rush's "24/Seven" album have been bought so far! It is a better chart start than BTR's last album, 2011's Elevate, which started at 12, but comes with half the sales.
The Columbia Records recording artists and Nickelodeon TV stars Big Time Rush released their highly anticipated third studio album, 24/seven, on Tuesday 11th June 2013. You can find more information and the full track listing for Big Time Rush's 24/Seven here on NickALive!.
Big Time Rush will herald the album's release with their recently announced "Summer Break Tour". The nationwide tour, which will also feature Victoria Justice, Jackson Guthy and Olivia Somerlyn, kicks off on June 21 at the famed Gibson Amphitheatre in Los Angeles. Fans will get to see both artists' electrifying performances in over 38 cities across the U.S., including stops in New York, Chicago and Dallas. For more information on the tour, please visit www.SummerBreakTour.com.
Have you bought BTR: 24/Seven? What do you think of the album? What's your favorite song? Let NickALive! know now on Twitter, Tumblr, Google+, and/or Facebook, where you can also follow and like NickALive! to receive the latest Nickelodeon and Big Time Rush News!
Viacom And Twitter Partner To Deliver Social Video Campaigns For Marquee Shows And Events, Beginning With The 2013 MTV Video Music Awards
Viacom Inc., the parent company of the Nickelodeon brand, has today (Wednesday 19th June 2013) announced in the following Press Release, from PRNewswire, the news that the global media company has formed a partnership with the social media platform Twitter to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio, which includes Nickelodeon, MTV, VH1, CMT, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the latest media company to join the Twitter Amplify program.
The partnership will launch with the "2013 MTV Video Music Awards", during which MTV will deliver real-time, sponsor-supported highlights of the show's most outrageous moments, buzzworthy performances, backstage access, interviews and more via Twitter. The "2013 MTV Video Music Awards" will air live from Brooklyn's Barclays Center on Sunday, August 25 2013. If successful, the program may extend to the Nickelodeon's 27th Annual Kids' Choice Awards (The 2014 Nickelodeon Kids' Choice Awards).
Original Viacom Press Release:
Viacom and Twitter Partner to Deliver Social Video Campaigns for Marquee Shows and Events, Beginning with the 2013 MTV Video Music Awards
Partnership to Launch with Real-Time, Sponsor-Supported Video Highlights from 2013 MTV VMA
NEW YORK, June 19, 2013 /PRNewswire-FirstCall/ -- Viacom Inc. (NASDAQ: VIAB, VIA) and Twitter today announced a partnership to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the latest media company to join the Twitter Amplify program.
(Download Image - Viacom Logo. (PRNewsFoto/Viacom Inc.): http://photos.prnewswire.com/prnh/20110811/NY51392LOGO )The partnership will launch with the 2013 MTV Video Music Awards, during which MTV will deliver real-time, sponsor-supported highlights of the show's most outrageous moments, buzzworthy performances, backstage access, interviews and more via Twitter. The 2013 MTV Video Music Awards air live from Brooklyn's Barclays Center on Sunday, August 25.
"The VMAs virtually pioneered the social TV moment, triggering a demand among marketers to tap into the fan conversations and trending topics that Viacom networks create every day," said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks. "Through this partnership, we're allowing marketers to insert their brands seamlessly into the torrent of fan activity and engagement around our networks on Twitter."
"As events happen in life, we continue to see Twitter as the place people share those moments, especially when those events happen on TV," said Adam Bain, President of Global Revenue at Twitter. "Twitter Amplify will allow Viacom to connect people across screens, and tap into the social conversation on Twitter with complimentary TV video clips across all devices."
Viacom networks' shows and events consistently drive significant activity on Twitter, and the 2012 MTV Video Music Awards generated among the most Tweets of any news event last year. According to Twitter, more than 52 million votes were cast via Tweets for the "Most Sharable Video" for the 2012 MTV Video Music Awards. The show itself generated 14.7 million Tweets. The biggest peak of the night went to the moment One Direction won Best Pop Video with 98,307 Tweets per minute. Taylor Swift's performance was the night's second biggest moment, generating 86,275 Tweets per minute.
About Viacom
Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.
For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
SOURCE Viacom Inc.
RELATED LINKS
http://www.viacom.com.
Also, from The Hollywood Reporter (THR):
The partnership will launch with the "2013 MTV Video Music Awards", during which MTV will deliver real-time, sponsor-supported highlights of the show's most outrageous moments, buzzworthy performances, backstage access, interviews and more via Twitter. The "2013 MTV Video Music Awards" will air live from Brooklyn's Barclays Center on Sunday, August 25 2013. If successful, the program may extend to the Nickelodeon's 27th Annual Kids' Choice Awards (The 2014 Nickelodeon Kids' Choice Awards).
Original Viacom Press Release:
Viacom and Twitter Partner to Deliver Social Video Campaigns for Marquee Shows and Events, Beginning with the 2013 MTV Video Music Awards
Partnership to Launch with Real-Time, Sponsor-Supported Video Highlights from 2013 MTV VMA
NEW YORK, June 19, 2013 /PRNewswire-FirstCall/ -- Viacom Inc. (NASDAQ: VIAB, VIA) and Twitter today announced a partnership to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the latest media company to join the Twitter Amplify program.
(Download Image - Viacom Logo. (PRNewsFoto/Viacom Inc.): http://photos.prnewswire.com/prnh/20110811/NY51392LOGO )
"The VMAs virtually pioneered the social TV moment, triggering a demand among marketers to tap into the fan conversations and trending topics that Viacom networks create every day," said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks. "Through this partnership, we're allowing marketers to insert their brands seamlessly into the torrent of fan activity and engagement around our networks on Twitter."
"As events happen in life, we continue to see Twitter as the place people share those moments, especially when those events happen on TV," said Adam Bain, President of Global Revenue at Twitter. "Twitter Amplify will allow Viacom to connect people across screens, and tap into the social conversation on Twitter with complimentary TV video clips across all devices."
Viacom networks' shows and events consistently drive significant activity on Twitter, and the 2012 MTV Video Music Awards generated among the most Tweets of any news event last year. According to Twitter, more than 52 million votes were cast via Tweets for the "Most Sharable Video" for the 2012 MTV Video Music Awards. The show itself generated 14.7 million Tweets. The biggest peak of the night went to the moment One Direction won Best Pop Video with 98,307 Tweets per minute. Taylor Swift's performance was the night's second biggest moment, generating 86,275 Tweets per minute.
About Viacom
Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. With media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.
For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
SOURCE Viacom Inc.
RELATED LINKS
http://www.viacom.com.
Also, from The Hollywood Reporter (THR):
Twitter Partners with Viacom for Ad-Supported Highlights
The media giant is the latest to join the Amplify program, with the 2013 MTV Video Music Awards serving as the launching pad.Kevin Winter/Getty Images
One Direction at the 2012 MTV VMAs
Viacom is joining the Twitter Amplify program.
The media giant is partnering with the social media sensation to deliver "social video advertising" across its various broadcast properties, which include MTV, VH1, Nickelodeon and Comedy Central.
The monetization effort kicks off with the 2013 MTV Video Music Awards, where MTV will provide branded behind-the-scenes footage and show highlights via Twitter. The show airs live from Brooklyn's Barclays Center on Sunday, Aug. 25.
"As events happen in life, we continue to see Twitter as the place people share those moments, especially when those events happen on TV," Adam Bain, Twitter's president of global revenue, says in a statement. "Twitter Amplify will allow Viacom to connect people across screens, and tap into the social conversation on Twitter with complimentary [sic] TV video clips across all devices."
Amplify began with ESPN and Ford, tweeting instant replay video clips -- after a short ad -- of every college football game. During March Madness, Turner Sports, the NCAA, AT&T and Coke Zero followed suit. Partnerships with BBC America, Fox, Fuse and The Weather Channel were next.
Twitter calls the effort "two-screen sponsorships," and says they are a "win-win-win" for broadcasters, sponsors and viewers alike.
Says Jeff Lucas, head of sales, music and entertainment at Viacom, "The VMAs virtually pioneered the social TV moment ...Through this partnership, we're allowing marketers to insert their brands seamlessly into the torrent of fan activity and engagement around our networks on Twitter."
Nickelodeon Italy To Premiere "Supah Ninjas" Season 2 From Monday 1st July 2013
Nickelodeon Italy (also known as Nickelodeon Italia) has announced in the 'Notizie'/'News' section on their official website, NickTV.it, the exciting Nickelodeon news that Nick Italy will start to premiere and show season 2 of Nickelodeon's original action-comedy series "Supah Ninjas" every afternoon at 2:15pm from Monday 1st July 2013, including the brand new "Supah Ninjas" season two episode, "Cheer Fever", which guest stars Nickelodeon Star Ciara Bravo, who portrays Katie Knight in the hit Nickelodeon musical sitcom "Big Time Rush", who will play Kylie Coors, a rival cheerleader from Amanda McKay's (Gracie Dzienny) past who is released from juvie and visits Benjamin Rush during Spirit week, plus the all-new episodes "Flint Forster" and "Shadow Fly"! To celebrate Nick Italia airing all-new episodes from "Supah Ninjas" series 2, the Italian version of the world's number one kids' channel, has unveiled a selection of pictures straight from the set of the second season, which you can view here in Nick Italy's "Supah Ninjas" season 2 photograph gallery on NickTV.it!
Below is Nick Italy's "Super Ninja: The second season from July 1" news article from their official website, translated by Google Translate:
Below is Nick Italy's "Super Ninja: The second season from July 1" news article from their official website, translated by Google Translate:
Super Ninja: The second season from July 1Also, below is the untranslated nicktv.it news article, "Super Ninja: la seconda stagione dal 1 luglio":
More action, more laughs, more romance. The second season of Super Ninja will be more super than ever! From July 1, every afternoon at 14:15 you can follow the new adventures of Mike, Amanda and Owen, student by day and ninja by night.
In the new episodes of the Super Ninja will once again face his cousin Connor, while Amanda falls in love with a criminal. Mike and Owen will have to infiltrate the cheerleaders to solve a case, while a star of the internet will bring havoc in the city.
View photos from the set of the second season of Super Ninja!
Among the enemies that will face the Super Ninja there will also be our old friend: Ciara Bravo Big Time Rush! Forget the sweet Katie. This time Ciara will tostissima!
Super Ninja: la seconda stagione dal 1 luglio
Più azione, più risate, più romanticismo. La seconda stagione di Super Ninja sarà più super che mai! Dal 1 luglio tutti i pomeriggi alle 14:15 potrai seguire le nuove avventure di Mike, Amanda e Owen, studenti di giorno e ninja di notte.
Nei nuovi episodi i Super Ninja dovranno affrontare ancora una volta il cugino Connor, mentre Amanda si innamorerà di un criminale. Mike e Owen dovranno infiltrarsi tra le cheerleader per risolvere un caso, mentre una star di internet porterà il caos in città.
Guarda le foto dal set della seconda stagione di Super Ninja!
Tra i nemici che i Super Ninja dovranno affrontare ci sarà anche una nostra vecchia conoscenza: Ciara Bravo di Big Time Rush! Dimentica la dolce Katie. Stavolta Ciara sarà tostissima!
Nickelodeon Italy To Premiere New "Bucket & Skinner's Epic Adventures" Special "Epic Break-Up" On Saturday 22nd June 2013
Nickelodeon Italy (also known as Nickelodeon Italia) has announced in the 'Notizie'/'News' section on their official website, NickTV.it, the exciting Nickelodeon news that Nick Italy will premiere and show the brand new double episode special of the Nickelodeon original comedy series "Bucket & Skinner's Epic Adventures", locally titled "Le Pazze Avventure di Bucket e Skinner" (translated as "The Mad Adventures of Bucket & Skinner") called "Epic Break-Up", locally titled "Destinazione Ballo" (which translates as "Destination Dance"), which guest stars Nickelodeon Stars Jennette McCurdy ("iCarly") and Matt Shively ("True Jackson, VP", "The Troop"), the Australian pop singer Cody Simpson, and the Canadian Disney star Patrick Gallagher (Disney XD's "Pair of Kings" and Attila the Hun in "Night at the Museum"), on Saturday 22nd June 2013 at 10:20 (the article doesn't state whether AM or PM), and to celebrate, Nick Italia has unveiled a selection of pictures from the episode, which you can view here in Nick Italy's episode photograph gallery on NickTV.it!
Below is Nick Italy's "Jennette McCurdy and Cody Simpson in Bucket & Skinner!" news article from their official website, translated by Google Translate:
Below is Nick Italy's "Jennette McCurdy and Cody Simpson in Bucket & Skinner!" news article from their official website, translated by Google Translate:
Jennette McCurdy and Cody Simpson in Bucket & Skinner!Also, below is the untranslated nicktv.it news article, "Jennette McCurdy e Cody Simpson in Bucket & Skinner!":
The Crazy Holidays Nickelodeon could not miss The Mad Adventures of Bucket & Skinner! Saturday, June 22 at 10:20 pm on Nickelodeon comes the special double episode of Bucket & Skinner Destination Dance, with two special guests: Jennette McCurdy and Cody Simpson!
Bucket (Taylor Gray) is disappointed when he discovers that Kelly (Ashley Argota) will go to the prom with her boyfriend Blake. To console Skinner (Dillon Lane) buys tickets for a rock festival in San Diego. Things change when Devon (Jennette McCurdy), childhood friend of Kelly, Kelly Blake and arguing ago. But then he tries to remedy and leads to surprise Blake at the dance. Kelly thus finds herself choosing between Blake and Bucket ...
View photos from the episode Destination Dance [Epic Break-Up]!
To act as the soundtrack to the dance Bucket and Skinner will be the heartthrob Cody Simpson! Discover all news about Cody on Nick Magazine!.
Jennette McCurdy e Cody Simpson in Bucket & Skinner!
Nelle Pazze Vacanze di Nickelodeon non potevano mancare Le Pazze Avventure di Bucket & Skinner! Sabato 22 giugno alle 10:20 su Nickelodeon arriva il doppio episodio speciale di Bucket & Skinner Destinazione Ballo, con ben due ospiti d'eccezione: Jennette McCurdy e Cody Simpson!
Bucket (Taylor Gray) è deluso quando scopre che Kelly (Ashley Argota) andrà al ballo di fine anno con il suo boyfriend Blake. Per consolarlo Skinner (Dillon Lane) compra i ticket per un festival rock a San Diego. Le cose cambiano quando Devon (Jennette McCurdy), amica di infanzia di Kelly, fa litigare Blake e Kelly. Poi però cerca di rimediare e porta a sorpresa Blake al ballo. Kelly così si ritrova a scegliere tra Blake e Bucket…
Guarda le foto dall'episodio Destinazione Ballo!
A fare da colonna sonora al ballo di Bucket e Skinner sarà il rubacuori Cody Simpson! Scopri tutte le news su Cody sul Nick Magazine!.