Bedtime Block on Nick JR and Nick JR2:
Sky Media and Nickelodeon are excited to offer a brand the opportunity to sponsor the 'Bedtime Block' on NickJR and JR2. This package is perfect for connecting with young children and parents in the build up to bedtime.
With its warm and inclusive tone, the strand also offers a unique creative setting for advertisers to frame their brands. The soft programming means that the strand has come to play a key role in settling children down as they prepare for sleep. Now brands can benefit from a close association with this strand and its role in the cosy night time routine between parent and child.
The Programming tone is gentle to suit the bedtime strand, with emphasis on positive themes such as friendship, creativity, imagination and family.
Example Programming:
* Poppy Cat Bed Time Stories
* Peppa Pig
* Guess How Much I Love You
* Olive The Ostrich
Scheduling & Accreditation:
NickJR
* July-December
* 18:00-20:00
* 5 x 10" idents per hour
NickJR2
* July-December
* 17:00-19:00
* 5 x 10" idents per hour
This package is available as a combined or individual package
Sponsorship Opportunity - Nick JR and Nick JR2, Bedtime Block July - December
Nick JR – The Home of Mums
Reaching HWCH 0-3
* In total, the JR channels reach an average of 3 million Kids and 1.3 million Housewives with Children 0-3!
* Over 70 per cent of the HWCH03 audience tuning into Nick JR and Junior 2 are watching the Bedtime Block.; making this strand a key zone to target housewives with young children.
NOTE: Based on data from Techedge, July-December 2012.
Sponsorship of the Bedtime Block
* Take advantage of this high rating time strand on Nick JR and Nick JR2. With excellent performance numbers for both mums and kids, the bedtime block guarantees huge cut-through and awareness for your brand.
* With its warm and inclusive tone, the strand also offers a unique creative setting for advertisers to frame their brands in. The soft and gentle programming means that the strand has come to play a key role in settling children down as they prepare for sleep - benefit from a close association with this strand and its role in the cosy night time routine between parent and child.
* The strand is so popular it even has its own well-loved “Jimmy Jammers” song
* http://www.youtube.com/watch?v=_gzF1rzKSUU
* We can offer a completely bespoke package with tailored creative treatment and various options of TV/online support . A guide package spanning across TV and online has been included within this proposal.
TV Sponsorship Overview
Nick Jr.
July - December
18:00-20:00
5 x 10” per hour
Approximately 506 kids tvrs (actuals)
Nick Jr. 2
July – December
17:00-19:00
5 x 10” per hour
Approximately 309 kids tvrs (actuals)
Opportunity to sponsor each zone or combined – depending on budgets available
Example Programming
Programming tone is soft and gentle to suit the bedtime strand. There’s an emphasis on positive themes such as friendship,
creativity, imagination and family.
Poppy Cat Bed Time Stories
Poppy Cat is a capable, endearing, and determined six year-old ginger tabby cat. Her heroic gusto and unquenchable curiosity propel each adventure for her and her friends, often leading to unexpected experiences and discoveries. But her top priority is always her friends, which is why she is the unspoken leader of her little gang. She's the glue that holds them all together.
Peppa Pig
Peppa Pig is a lovable but slightly bossy little pig. She is four years old and lives with Mummy Pig, Daddy Pig and her little brother George. Peppa likes playing with Suzy Sheep (her best friend), visiting Granny and Grandpa Pig, and looking after George. Most of all, Peppa loves jumping up and down in muddy puddles, laughing and making loud snorting noises.
NOTE: Scheduling may change.
Example Programming [(continued...)]
Olive the Ostrich
Olive is an ostrich who has an amazing imagination. While the rest of her family are running, pecking and doing Ostrichy things, Olive can be found imagining herself going on amazing adventures when she buries her head down, down into the sand...until she pops up somewhere new, anywhere she can imagine! Wherever Olive's imagination takes her, there's always things to do, friends to make and adventures to be had.
Guess How Much I Love You
Based on the best selling children’s book, fans of the heart warming tale can now follow the adventures of Little Nutbrown Hare and all his friends in a series of beautifully animated adventures.
NOTE: Scheduling may change. The above shows are currently scheduled for the Nick JR bedtime block only, and not in Nick JR2’s bedtime block.
Nick JR Sponsorship Delivery
Guide (6 Months)
Kids
TVRs (Actuals)*: 506
Cover (000s): 1503
+1 Cover (%): 17.8
OTS: 28.4
HWCH (Housewives with Children)
TVRs (Actuals)*: 446.7
Cover (000s): 1201
+1 Cover (%): 18.2
OTS: 24.6
HWCH 0-3 (Housewives with Children 0-3)
TVRs (Actuals)*: 848 - 67% TVR increase from kids audience
Cover (000s): 747
+1 Cover (%): 29.3
OTS: 29
NOTE: *Ratings supplied are estimates based on current predictions and will fluctuate in line with the market
Nick JR2 Sponsorship Delivery
Guide (6 Months)
Kids
TVRs (Actuals)*: 309
Cover (000s): 1164
+1 Cover (%): 13.8
OTS: 22.4
HWCH (Housewives with Children)
TVRs (Actuals)*: 269.6
Cover (000s): 876
+1 Cover (%): 13.3
OTS: 20.3
HWCH 0-3 (Housewives with Children 0-3)
TVRs (Actuals)*: 495.9 - 60% TVR increase from kids audience
Cover (000s): 534
+1 Cover (%): 20.9
OTS: 23.7
NOTE: *Ratings supplied are estimates based on current predictions and will fluctuate in line with the market
Online
Possible Extension of TV Sponsorship: Food For Thought
Nick JR is very much a co-usage site - 97% of parents are actively involved when their child visits the Nick JR site. * This makes it a great destination to amplify TV sponsorship.
*Taken from Nickelodeon’s Online Together 2013
Nickjr.co.uk*
Giving kids their first taste of the web, with access to show info, activities, clips, comps, and all their favourite characters – from Peppa Pig to Dora the Explorer. NickJr.co.uk offers a learning environment which parents trust, creating a perfect destination for a commercially valuable customer.
Traffic
Unique visitors: 1,100,000
Ad impressions: 24,000,000
Visits: 1,700,000
Video ad impressions:
1,700,000
Dwell times: 15.6 minutes
Audience Profile
Female 50%, Male 50%
32% of visitors have a HH of £35-50K or more – parents frequently visit the site with their children.
*Source: Nick Jr Immersion Day, Omniture May 2012, Comscore / UKOM Dec 2011, Dart Jun 2012
Contact Details
Oya Mustafa
Sponsorship Manager – Viacom
020 7032 4942
Oya.Mustafa@bskyb.com
*Taken from Nickelodeon’s Online Together 2013.
Sunday, April 07, 2013
Nickelodeon UK Announces Sponsorship Opportunity For "Bedtime" Programming Block On Nick Jr. UK And Nick Jr. 2
Nickelodeon UK has announced in their "Bedtime Block on Nick JR and Nick JR2" Sponsorship Opportunity on the official Sky Media website that Nick UK is offering Sponsorship Opportunity to sponsor the popular "Bedtime" programming blocks on their preschool channels, Nick Jr. and Nick Jr2., between July 2013 and December 2013:
Nickelodeon Star Victoria Justice To Guest Star In New Season 4 Episode Of "Big Time Rush" Called "Big Time Tour Bus"
The entertainment news website Entertainment Weekly's 'the Family Room' television news column is reporting the Nickelodeon News / "Big Time Rush" News in the following article that, following the announcement that Nickelodeon boy band "Big Time Rush" and Nickelodeon Star Victoria Justice ("Zoey 101", "Victorious") will be joining forces for a all-new summer tour called "Summer Break Tour" this summer, Nickelodeon celebrity Victoria Justice, from the popular Nick sitcom "Victorious", guest star as herself in an upcoming brand new episode of the fourth season of "Big Time Rush" called "Big Time Tour Bus", which will be directed by BTR band member Carlos Pena, Jr., who plays jokester Carlos Garcia on the show!
The storyline of the all-new "Big Time Rush" season 4 episode titled "Big Time Tour Bus" will be, after the Big Time Rush boys - Kendall Knight (Kendall Schmidt), Logan Mitchell (Logan Henderson), Carlos Garcia (Carlos Pena, Jr.) and James Diamond (James Maslow) - find themselves caught in traffic while traveling to their next gig, it's up to Victoria Justice to keep the concert's audience entertained as the guys try to figure out what to do next.
Nick Star Victoria Justice is the latest guest star announced for season 4 of "Big Time Rush". In January 2013, it was revealed that the British singer Cher Lloyd will also be a guest star in an upcoming brand new episode of the fourth season of "Big Time Rush"
Fans can buy tickets for "Summer Break Tour", which will kick off on Friday June 21st in Los Angeles, California, at ticketing websites LiveNation.com, Ticketmaster.com or by calling 1-800-745-3000. For more information on the tour, please visit www.SummerBreakTour.com:
Follow NickALive! on Twitter, Tumblr, Google+, and/or Facebook for the latest Nickelodeon News!
The storyline of the all-new "Big Time Rush" season 4 episode titled "Big Time Tour Bus" will be, after the Big Time Rush boys - Kendall Knight (Kendall Schmidt), Logan Mitchell (Logan Henderson), Carlos Garcia (Carlos Pena, Jr.) and James Diamond (James Maslow) - find themselves caught in traffic while traveling to their next gig, it's up to Victoria Justice to keep the concert's audience entertained as the guys try to figure out what to do next.
Nick Star Victoria Justice is the latest guest star announced for season 4 of "Big Time Rush". In January 2013, it was revealed that the British singer Cher Lloyd will also be a guest star in an upcoming brand new episode of the fourth season of "Big Time Rush"
Fans can buy tickets for "Summer Break Tour", which will kick off on Friday June 21st in Los Angeles, California, at ticketing websites LiveNation.com, Ticketmaster.com or by calling 1-800-745-3000. For more information on the tour, please visit www.SummerBreakTour.com:
Victoria Justice to guest on 'Big Time Rush' -- EXCLUSIVE
Image Credit: Chelsea Lauren/WireImage
Nickelodeon’s bringing some Justice to Big Time Rush.
EW has learned that Victoria Justice, former star of Victorious, will appear as herself on an installment of Nickelodeon’s boy band sitcom this spring. The episode, titled “Big Time Tour Bus,” is notable for another reason as well — it’ll be directed by band member Carlos Pena, who plays jokester Carlos on the show.
In “Big Time Tour Bus,” the boys find themselves caught in traffic while traveling to their next gig. It’s up to Justice to keep the concert’s audience entertained as the guys try to figure out what to do next.
Art, naturally, imitates life; as announced last week, Justice will be joining Big Time Rush on their upcoming Summer Break Tour. Concerts begin in LA June 21st; tickets will go on sale this Saturday, April 6.
Tags: Big Time Rush, Nickelodeon, Television, TV, Victoria Justice, Music, TV
Follow NickALive! on Twitter, Tumblr, Google+, and/or Facebook for the latest Nickelodeon News!
Video Featuring A First Look At Dan Schneider's Brand New Nickelodeon Comedy Series, "Sam & Cat"
To celebrate Nickelodeon's brand new live-action original comedy series "Sam & Cat", the official website of the American entertainment news television show "Access Hollywood, accesshollywood.com", has unveiled a exclusive online video clip which features behind-the-scenes footage of Nickelodeon Stars Jennette McCurdy (Sam Puckett), Ariana Grande (Cat Valentine) and Cameron Ocasio (Dice) filming a scene for a new episode of the brand new Nickelodeon show "Sam & Cat", which Nick USA is scheduled to start to premiere and show later this year as part of the networks Fall (Autumn) 2013 season, that gives fans and viewers a first look at new the Nick sitcom "Sam & Cat", which you can watch below!
In the exclusive video, the scene Jennette McCurdy, Ariana Grande and Cameron Ocasio are recording features Sam Puckett, Cat Valentine and Dice attending the Extreme Speed Texting Championship, which is sponsored by Sampong, where, after Cat and Sam give Dice a plot recap, he runs into a egg-loving former childhood friend called TJ Malloy.
Follow NickALive! on Twitter, Tumblr, Google+, and/or Facebook for the latest Nickelodeon and "Sam & Cat" News!
In the exclusive video, the scene Jennette McCurdy, Ariana Grande and Cameron Ocasio are recording features Sam Puckett, Cat Valentine and Dice attending the Extreme Speed Texting Championship, which is sponsored by Sampong, where, after Cat and Sam give Dice a plot recap, he runs into a egg-loving former childhood friend called TJ Malloy.
Jennette McCurdy & Ariana Grande In Sam & Cat - First Look Check out this behind-the-scenes footage of Jennette McCurdy and Ariana Grande filming a scene for their new Nickelodeon series, "Sam and Cat," where they enter a speed texting competition."Wow. He's really sucking down that egg!" - Sam Puckett. Access Hollywood has also unveiled a second exclusive video featuring AccessHollywood.com correspondent Laura Saltman interviewing Nick celebs Jennette McCurdy and Ariana Grande about their new Nick show, "Sam and Cat", which you can also watch below. In the video, Jennette and Ariana answer questions about the show, and reveal if there were any arguments over the name of the show ("Sam & Cat" or "Cat & Sam"), Sam and Cat get into a few arguments throughout the series, such as who is the better babysitter, what kind of trouble the pair get into, how the show will echo real life situations, whose apartment Cat lives in and who with, information about the secretive studio sets, including the restaurant set, which is being kept under-wrap, and that "Sam & Cat" will be a bit like Dan Schneider's classic Nickelodeon shows "Kenan & Kel" and "Drake & Josh"! The interview was recorded in a elderly retirement home studio set:
Jennette McCurdy & Ariana Grande Dish On Their New Show AccessHollywood.com's Laura Saltman is the first on the set of Jennette McCurdy and Ariana Grande's new Nickelodeon series, "Sam & Cat." So, what kind of trouble will their characters get into? Plus, they reveal tibits about their secretive set.Nickelodeon's brand new live-action original comedy series "Sam & Cat" will be a spin-off from Dan Schneider's hit live-action Nickelodeon comedy shows "iCarly" and "Victorious", and will feature Nickelodeon Stars Jennette McCurdy ("iCarly"'s Sam Puckett) and Ariana Grande ("Victorious"'s Cat Valentine) reprising their roles from their respective hit shows, and will feature the pair as unlikely roommates who become teen entrepreneurs by starting their own after-school babysitting business. Nickelodeon commissioned "Sam & Cat" to become a full series and ordered 20 episodes of the show in November 2012.
Follow NickALive! on Twitter, Tumblr, Google+, and/or Facebook for the latest Nickelodeon and "Sam & Cat" News!
Nickelodeon Star Carlos Pena, Jr. Unveils New Video Featuring The Cast And Crew Of "Big Time Rush" Dancing The Harlem Shake, BTR Style!
What do you get if you cross the Nickelodeon Stars and crew of Nick's hit musical comedy series "Big Time Rush", a green screen studio, and the Internets latest video craze (meme)? The Harlem Shake, "Big Time Rush" style!
To celebrate the all-new fourth season of BTR, Carlos Pena, Jr., who plays Carlos Garcia in the popular Nick show, recently unveiled a very special brand new online streaming video on his official YouTube channel, CarlosPenaTV, which features the cast and crew of the series fourth season taking a little break from being very hard at work making brand new episodes dancing "The Harlem Shake" to some out of this world background graphics behind-the-scenes, which you can watch below!
"The Harlem Shake" is one of the World Wide Webs' newest Internet memes that went viral on YouTube in February 2013. Each meme is in the form of a video that began being replicated according to a similar concept by many people. The art form of the meme was established in a video uploaded on February 2 by The Sunny Coast Skate, five teenagers from Queensland, Australia. The teenagers' video, in its turn, was a follow-up to a video by a YouTube comedy vlogger (video blogger) featuring a part where several costumed people danced to the song "Harlem Shake" by Baauer.
Most "Harlem Shake" videos last around 30-something seconds and feature an excerpt from the song "Harlem Shake" by electronic musician Baauer. Usually, a video begins with one person (often helmeted) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or unaware of the dancing individual. When the bass drops, the video switches to the entire crowd doing a crazy dance for the next 15 seconds. The dancing style should not be confused with the original Harlem Shake dance. In the second half of the video, people often wear crazy outfits or costumes while wielding strange props. The success of the craze is thought to be attributed to the anticipation of the breakout moment and each videos short length.
In February 2013, Dan Schneider unveiled a brand new online streaming video on his official YouTube channel, DanWarp, featuring Jennette McCurdy (Sam Puckett), Ariana Grande (Cat Valentine) and Cameron Ocasio (Dice), and a bunch of their new cast-mates dancing "The Harlem Shake" to celebrate his new Nickelodeon sitcom, "Sam & Cat".
Last year, to celebrate the launch of their brand new CGI-animated "Teenage Mutant Ninja Turtles" series, Nickelodeon released a special video featuring the Heroes in a Half Shell doing their own version of 2012's internet craze "Gangnam Style", a song made famous by the South Korean rapper PSY.
Follow NickALive! on Twitter, Tumblr, Google+, and/or Facebook for the latest Nickelodeon News!
To celebrate the all-new fourth season of BTR, Carlos Pena, Jr., who plays Carlos Garcia in the popular Nick show, recently unveiled a very special brand new online streaming video on his official YouTube channel, CarlosPenaTV, which features the cast and crew of the series fourth season taking a little break from being very hard at work making brand new episodes dancing "The Harlem Shake" to some out of this world background graphics behind-the-scenes, which you can watch below!
Big Time HARLEM SHAKE (cast and crew of Big Time Rush)Nickelodeon USA will reportedly start to premiere and show episodes from "Big Time Rush" season 4 during Spring 2013.
I do not own rights to this song. just some friendly fun on the set of BTR!
"The Harlem Shake" is one of the World Wide Webs' newest Internet memes that went viral on YouTube in February 2013. Each meme is in the form of a video that began being replicated according to a similar concept by many people. The art form of the meme was established in a video uploaded on February 2 by The Sunny Coast Skate, five teenagers from Queensland, Australia. The teenagers' video, in its turn, was a follow-up to a video by a YouTube comedy vlogger (video blogger) featuring a part where several costumed people danced to the song "Harlem Shake" by Baauer.
Most "Harlem Shake" videos last around 30-something seconds and feature an excerpt from the song "Harlem Shake" by electronic musician Baauer. Usually, a video begins with one person (often helmeted) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or unaware of the dancing individual. When the bass drops, the video switches to the entire crowd doing a crazy dance for the next 15 seconds. The dancing style should not be confused with the original Harlem Shake dance. In the second half of the video, people often wear crazy outfits or costumes while wielding strange props. The success of the craze is thought to be attributed to the anticipation of the breakout moment and each videos short length.
In February 2013, Dan Schneider unveiled a brand new online streaming video on his official YouTube channel, DanWarp, featuring Jennette McCurdy (Sam Puckett), Ariana Grande (Cat Valentine) and Cameron Ocasio (Dice), and a bunch of their new cast-mates dancing "The Harlem Shake" to celebrate his new Nickelodeon sitcom, "Sam & Cat".
Last year, to celebrate the launch of their brand new CGI-animated "Teenage Mutant Ninja Turtles" series, Nickelodeon released a special video featuring the Heroes in a Half Shell doing their own version of 2012's internet craze "Gangnam Style", a song made famous by the South Korean rapper PSY.
Follow NickALive! on Twitter, Tumblr, Google+, and/or Facebook for the latest Nickelodeon News!
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