Saturday, April 06, 2013

UK-Irish Boyband 'One Direction' Thank Their Fans For Their 2013 Nickelodeon Kids' Choice Awards Wins

The official website of the British weekly entertainment and celebrity gossip magazine Now Magazine, Now Daily, is reporting in their celebrity news column that, after the UK-Irish boy band 'One Direction' won FIVE coveted orange blimps at Nickelodeon's 26th Annual Kids' Choice Awards (also known as the 2013 Nickelodeon Kids' Choice Awards), band members Harry Styles, 19, Niall Horan, 19, and Louis Tomlinson, 21, took to Twitter to thank their fans (Directioners) for voting for them in the 2013 KCAs.

At the 2013 Nickelodeon Kids' Choice Awards, 'One Direction' won the international KCA Awards for Favorite Music Group and Favorite Song for their popular song "What Makes You Beautiful". 1D also won three country specific KCA Awards, which were voted for by regional Nickelodeon fans and viewers, where they were named Favourite UK Band by British and Irish fans of the band, with Australian Directioners voting One Direction Aussies' Fave Music Act and "One Thing" as Aussies' Fave Song:
One Direction thank fans for 'sick' Nickelodeon Kids' Choice Awards hat-trick

The boys are thrilled with their prizes

One Direction scooped three gongs at the Nickelodeon Kids' Choice Awards this weekend.

The boys walked away with Favourite Music Group and Favourite UK Band while their hit single What Makes You Beautiful picked up Favourite Song.

1D fought off fierce competition from celebs including The Wanted, Little Mix and Taylor Swift to score the impressive hat-trick.

The lads couldn't make it to the ceremony in LA as they're currently busy on their Take Me Home world tour but made sure to thank their fans on Twitter.

'Thank you @NickelodeonTV for the KCAs... They're siiiick. Thank you to everyone who voted for us, we love you .xx,' Tweeted Harry Styles, 19.

Niall Horan, 19, wrote: 'Wow! I can't believe it! Sorry I'm late! Thank you soo much for the KCA'S ! Wow! So overwhelmed my it! Thank you , thank you , thank you.'

Louis Tomlinson, 21, said: 'Amazing news about the #KCAs thank you so much !'

Watch the Kids' Choice Awards 2013 on Sunday at 5.30pm/Monday at 7pm on Nickelodeon www.kca2013.com.

The Advertising Standards Authority (ASA) Decides To Not Uphold Complaint About Nickelodeon UK And Weetabix Limited's "Weetabix World" Website On Nick.co.uk

The business law news website Lexology is reporting the Nickelodeon UK news that the Advertising Standards Authority (ASA), a self-regulatory organisation (SRO) of the advertising industry in the United Kingdom, has decided to not uphold a complaint recently made about Weetabix Limited's "Weetabix World" minisite on the official Nickelodeon UK website, which contained advergames that targeted children and featured various Weetabix/Weetos products, about concerns that visitors to Nick.co.uk may not have known the "Weetabix World" website was a advertisement, agreeing with Weetabix Ltd. and Nick UK that the part of the website called "Weetabix World" and that the Weetabix branding on that part of the website was much more prominent than the Nickelodeon logo. The ASA took the view that, due to the prominence of the relevant Weetabix branding, the games were clearly identifiable as marketing communications from Weetabix:
7. Weetabix Ltd, 13 February 2013

In the WeetaKid app players controlled the WeetaKid character and were prompted to make their character “eat” Weetabix for extra energy by scanning a QR code on a Weetabix pack. If the user did not have access to a Weetabix box to scan the QR code in-app messages such as “No Weetabix? Disaster! Don’t make things harder for yourself!” appeared.

The Weetos and Nickelodeon websites between them contained 14 advergames that targeted children and featured various Weetabix/Weetos products.

Complaint/Decision

Professor Agnes Nairn and the Family and Parenting Institute complained on four grounds:

i) The WeetaKid app exploited the vulnerability of children by making them feel inferior or unpopular for not buying a product.

Weetabix said that the WeetaKid app had been designed so that it could be played without purchasing the product. It also suggested that game users disassociated what happened in games from the real world and argued that children would not associate the WeetaKid’s consumption of Weetabix in the game with their own consumption of the product. The ASA upheld this part of the complaint and disagreed that the app remained wholly fantastical because the user had to scan a QR code on a Weetabix pack in order to make their in-app character “eat” Weetabix. The ASA also held that the language of the prompts could cause children to understand that they were failing if they did not eat Weetabix and concluded that the app therefore exploited children’s credulity and vulnerability.

ii) The WeetaKid app included a direct exhortation to children to buy an advertised product.

Weetabix stated that the game mentioned Weetabix but pointed out that having a Weetabix box was not a prerequisite for playing the game. It further argued that the app did not require players to purchase packs of Weetabix. The ASA did not uphold this part of the complaint and, whilst acknowledging that some in-app messages referred to Weetabix, took the view that the messages did not exhort users to purchase Weetabix.

iii) The advergames on the Weetos and Nickelodeon websites were obviously identifiable as marketing communications.

Weetabix stated that the logos of the relevant Weetabix brands were prominently displayed on both websites; the games featured its products and there were also prominent links to TV ads for the products. It suggested it was clear that the games were Weetabix marketing communications. The ASA did not uphold this part of the complaint. In relation to a Weetos advergame, the ASA considered that references to the Weetos brand in combination with the Weetabix company name made it sufficiently obvious that it was a marketing communication from Weetabix. In relation to the advergames on the Nickelodeon website, the ASA referred to the fact that the games featured on part of the website called “Weetabix World” and that the Weetabix branding on that part of the website was much more prominent than the Nickelodeon logo. The ASA took the view that, due to the prominence of the relevant Weetabix branding, the games were clearly identifiable as marketing communications from Weetabix.

iv) The Weetos games advertised Weetos Bars, which would be classed as a product high in fat, salt or sugar (HFSS) and therefore condoned or encouraged poor nutritional habits or unhealthy lifestyles in children.

Weetabix pointed out that the only Weetos product shown in any of the games was Weetos cereal, which was not an HFSS product. Weetabix stated that Weetos Bars did not feature in any of the games and was not advertised by association. The ASA accepted this and took the view that the games did not advertise Weetos Bars by association. Whilst the ASA accepted that none of the games featured Weetos Bars, it did consider that the product was referred to in ads on the Nickelodeon website, but took the view that the ads did not condone or encourage poor nutritional habits or unhealthy lifestyles in children because the bars were referred to as a “treat”.

This is the second significant adjudication relating to Weetabix in as many months, having been subject to complaints in January 2013 that its adverts for cereal Weetos promoted poor nutritional habits and an unhealthy lifestyle in children. Similar complaints this month were again not upheld, but it is perhaps not surprising that complaints in relation to the cereal company’s WeetaKid app were upheld. Advertisers must take care not to include anything in their advertisements that might risk invoking feelings of inferiority or being unpopular in children as it may be found to exploit their inexperience and vulnerability. We are also seeing a significant increase in complaints relating to advergames targeting children, so advertisers should take particular care to adhere to the CAP code in any advergames.

Nick Jr. UK's "Peppa Pig" Posts Record Mobile Gaming And Publishing Numbers In The UK; Broadcast Rights Acquired By Discovery Kids Latin America

The children's entertainment and media news website Kidscreen is reporting the preschool animation news in the following article that the international entertainment business Entertainment One Family has sold the broadcast rights to Nick Jr. UK and Ireland's popular Astley Baker Davies-produced animated preschool series "Peppa Pig" to Discovery Kids in Latin America, where the show will launch later this year. The preschool series will be shown three times daily in half hour blocks on Discovery Kids and the channel will be supporting the broadcast launch with PR and marketing campaigns to help build awareness. Peppa will also be included in the promotional activity planned for the re-launch of Discovery Kids.

Meanwhile, the children's digital entertainment business column 'iKids' on Kidscreen is reporting in a separate article, also below, that "Peppa Pig" has posted record mobile gaming and publishing numbers, with the collective group of apps based on eOne's "Peppa Pig" surpassing one million downloads on iOS, Nokia and Android platforms in the UK. Offline, the "Peppa Pig" brand is gaining traction in the publishing category, as sales of Redan Publishing's "Fun to Learn Peppa Pig" magazine hit a record high in March 2013 with 113,000 copies sold in two weeks. Total sales reached 272,000 units in February 2013, which accounts for £663,000 (US$ 1 million) in retail sales, and the title holds firm as the best-selling preschool magazine in the UK. "Peppa Pig" currently has 74 licensees on-board in the UK and brand-owner eOne Family is the midst of a full property expansion to the US market. The company launched its first Peppa Pig app in the US earlier this year:
Peppa Pig to air on Discovery Kids in Latin America


It looks like Peppa Pig is continuing her global tour. The eOne Family property is heading to Discovery Kids in Latin America, where it will launch later this year.

The preschool series will be shown three times daily in half hour blocks on Discovery Kids and the channel is supporting the broadcast launch with PR and marketing to help build awareness. Peppa will also be included in the promotional activity planned for the re-launch of Discovery Kids.

The launch of Peppa Pig in Latin America gives the UK-bred brand presence across the Americas. Peppa Pig is steadily building brand awareness in the US, where it currently airs on Nick Jr. Toys, DVD and publishing launched exclusively at Toys ‘R’ Us stores nationwide last year, with further lines planned for 2013. In Canada, Peppa Pig will begin broadcasting on Corus Entertainment’s preschool net Treehouse this month.

Tags: Discovery Kids Latin America, eOne Family, Peppa Pig, preschool TV
And:
Peppa Pig posts record mobile gaming and publishing numbers


The collective group of apps based on eOne’s Peppa Pig has surpassed one million downloads on iOS, Nokia and Android platforms in the UK.

Peppa Pig has been present in the Top Ten paid kids games chart since debuting on the UK App Store in 2011. Developer P2 Games is preparing to launch its sixth app for the franchise, Peppa Pig Holiday, which is set for release this month.

Offline, the brand is gaining traction in the publishing category, as sales of Redan Publishing’s Fun to Learn Peppa Pig magazine hit a record high this month with 113,000 copies sold in two weeks. Total sales reached 272,000 units in February 2013, which accounts for £663,000 (US$ 1 million) in retail sales, and the title holds firm as the best-selling preschool magazine in the UK.

UK publishing licensee Ladybird also reported a 6% growth in sales of Peppa Pig books in 2012 compared to 2011. Total books sales for Peppa in the UK now stand at 5.4 million copies. The brand’s DVD sales, meanwhile, have surpassed 7.5 million units.

Peppa Pig currently has 74 licensees on-board in the UK and brand-owner eOne Family is the midst of a full property expansion to the US market. The company launched its first Peppa Pig app ["Peppa Pig Happy Mrs. Chicken"] in the US earlier this year.

Tags: mobile, P2 Games, Peppa Pig, Peppa Pig Holiday, Publishing, Redan Publishing

Mo Willems, Creator Of Nickelodeon's "The Off-Beats", Visits Oxford, UK To Support The Oxfordshire Reading Campaign

The official website of The Oxford Times, a weekly newspaper published for the community of the city of Oxford, England, UK, is reporting that the American writer, animator, and children's books author/illustrator Mo Willems, who created the popular short-form animated series "The Off-Beats" for Nickelodeon's animated sketch comedy show (Nicktoon) "KaBlam!", recently visited Oxfordshire, UK, to help promote the Oxfordshire Reading Campaign, a new and exciting reading programme for Oxfordshire primary schools which aims to improve children's confidence in reading:
Keep reading and stay out of jail says US author

KEEP reading and stay out of jail.

That’s the message from American author and animator Mo Willems, who has backed the Oxfordshire Reading Campaign.

Mr Willems, 45, whose most well-known tale Don’t Let The Pigeon Drive The Bus! was conceived in Oxford, spoke about the importance of reading during a visit to the city.

At the Story Museum, the writer met children, read passages from his books and hosted a workshop to help others learn to draw his characters.

He said having access to books was one of the most important things for young people.

He said: “I always say that if a kid has a book in their home it dramatically increases their chances of success, but also their chances of not going to jail.

“One of the most important indicators of future success is whether or not someone has a book in their home.”

Mr Willems started his career on the children’s TV show Sesame Street in the 1990s and worked for it over nine seasons until 2002.

He also created two animated series, Nickelodeon’s The Off-Beats and Cartoon Network’s Sheep in the Big City.

His debut book Don’t Let The Pigeon Drive The Bus! was a New York Times Bestseller on release and was awarded a Caldecott Honor in 2004.

He said it did not matter how hard the books were to read, any text could make a difference for children’s futures.

He said: “A lot of my books are really easy readers targeted at young people.

The stories that engage them the most are the ones that make them play, and that’s so important.

“I have found that the most successful stories are the ones that afterwards they go and make their own adventures with the characters.”

After reading to children, he revealed that the inspiration for his first book came when he spent a summer in Oxford.

He said: “We came here in the summer in 1999. I thought it would make me smarter but in fact I think it just made me more hung over.

“That’s when I got the idea for the character in Don’t Let The Pigeon Drive The Bus!”

Mr Willems, who lives in Northampton, Massachusetts, did not say whether the pigeon was inspired by any of the city’s real-life birds.

His visit comes after a call was made for volunteers to take part in the Oxfordshire Reading Campaign and he said: “It’s a great idea.”

Work has already started in schools on the Oxford Mail-backed campaign and more than 40 volunteers have been recruited to read one-to-one with children taking part. It is sponsored by Oxfordshire County Council and run by the National Literacy Trust.

To get involved, email volunteering.oxfordshire@literacytrust.org.uk
KaBLaM!'s The Off-Beats followed a group of unpopular friends - Betty Anne Bongo, Tommy, Repunzil, August, September and Grubby Groo - who deal with constant problems, many caused by their main rivals, "The Populars", a popular clique led by Tina. As well as appearing as part of "KaBLaM!", Nickelodeon used to air the animated shorts as interstitial's during ad breaks between programmes. You can visit Mo Willems's official blog, Mo Willems Doodles, here at mowillemsdoodles.blogspot.com.