The deal will see Haven recruit a roster of licensing partners for a consumer products rollout in 2014/2015 and execute a comprehensive cross-platform retail and marketing campaign in retail stores, online and on-air.
The series has grown in popularity across the region since it debuted on Network Ten's digital free-to-air (FTA) channel ELEVEN earlier this year (2013) and on New Zealand's commercial free-to-air channel TV2. New episodes of the series are set to premiere next year (2014), and the show's third season was recently greenlit by Britain's ITV.
Platinum Films recently was looking to further strengthen the global TV profile across pay and free to air platforms at this years MIPCOM market, MIPCOM 2013, where when season three was officially presented to broadcasters.
With newly appointed master toy licensee Simba Dickie Group (EMEA, Russia and India), the "Matt Hatter" brand has a multi-territory consumer product rollout planned for 2014 under the management of licensing agents including ITVS GE (UK & Eire), Biplano (Iberia), Exim (Latam), Haven (Australasia), B-Rights (Greece & Cyprus) and Revolution (South Africa).
Additionally, the licensing business news website Licensing.biz is reporting in a separate article, also below, that potential partners were treated to a special "Matt Hatter Chronicles" licensee day at Pinewood Film Studios in November 2013 to find out more about the boys' brand. Following on from a successful showing at Brand Licensing Europe in October 2013 (BLE 2012), 40 potential licensees were welcomed to Platinum Studios' HQ to find out more about the UK consumer products roll out in 2014. Guests were treated to presentations from Platinum's CEO, Nigel Stone, UK & Eire licensing agent ITV Studios Global Entertainment and master toy partner Simba Dickie Group. They also got to see in 3D multivision, just like the show's lead character.
From Kidscreen:
Matt Hatter sets licensing strategy in OzAlso, from Licensing.biz:
Australia’s Haven Licensing, which represents brand owners including Nickelodeon and HIT Entertainment, has been appointed by UK indie Platinum Films as the licensing agent for boy-skewing adventure series Matt Hatter Chronicles in Australia and New Zealand.
The deal will see Haven recruit a roster of licensing partners for a product rollout in 2014/2015 and execute a comprehensive cross-platform retail and marketing campaign in retail stores, online and on-air.
The series has grown in popularity across the region since it debuted on Network Ten’s digital free-to-air channel ELEVEN earlier this year and on New Zealand’s commercial free-to-air channel TV2. New episodes of the series are set to premiere next year, and the show's third season was recently greenlit by Britain’s ITV.
Tags: Australia, Haven Licensing, Licensing, Matt Hatter Chronicles, New Zealand
Potential licensees treated to Matt Hatter Chronicles glimpse
Special licensee day held at Pinewood Film Studios.
Potential partners were treated to a special Matt Hatter Chronicles licensee day at Pinewood Film Studios earlier this month to find out more about the boys' brand.
Following on from a successful showing at Brand Licensing Europe in October, 40 potential licensees were welcomed to Platinum Studios' HQ to find out more about the UK consumer products roll out in 2014.
Guests were treated to presentations from Platinum's CEO, Nigel Stone, UK & Eire licensing agent ITV Studios Global Entertainment and master toy partner Simba Dickie Group.
They also got to see in 3D multivision, just like the show's lead character.
TAGS: itv studios global entertainment [ITVS GE], matt hatter chronicles, platinum films, pinewood film studios
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