The global licensing deal will see Nickelodeon characters appearing on YR's unique garment design and production process. The specially-developed software and digital printing method allows customers to design their own garments in store using YR's interactive touchscreens to print their personal designs onto a garment in minutes. The partnership will see design archives filled with Nickelodeon characters beginning with Nick megastar "SpongeBob SquarePants" and other characters from the show. Additionally, customers will have access to imagery from the stop-motion animated Christmas special "It's A SpongeBob Christmas!". The deal also includes ranges including the Nick's hit "Teenage Mutant Ninja Turtles" series, plus classic Nickelodeon characters from "Ren & Stimpy", "Rugrats" and "Hey Arnold!" as well as from Nickelodeon's sister channel, MTV. YR is available exclusively at Topman Oxford Circus:
YR STORE collaborates with Nickelodeon Viacom Consumer Products
Garment printing store YR STORE has collaborated with Nickelodeon Viacom Consumer Products (NVCP) to launch a SpongeBob SquarePants range at Topman. The global licensing deal will see Nickelodeon characters appearing on YR's unique garment design and production process. The specially-developed software and digital printing method allows customers to design their own garments in store using YR's interactive touchscreens to print their personal designs onto a garment in minutes. The partnership will see design archives filled with Nickelodeon characters beginning with SpongeBob Squarepants and other cartoons from the show. Users will have access to imagery from the Christmas special It's A SpongeBob Christmas as well. The deal also includes ranges including Teenage Mutant Ninja Turtles, Ren & Stimpy, Rugrats, Hey Arnold! and MTV. YR is available exclusively at Topman Oxford Circus.
website: www.yrsto.re
twitter: @YrStore
website: www.nick.co.uk
twitter: @NickelodeonUKPR
website: www.coffinoncake.com
twitter: @CoffinonCakePR
website: www.topman.com
twitter: @TopmanUK.
The Yr Topman collaboration enables customers to create their own Topman clothing in minutes using Yr's interactive touch-pods to design one-off patterns, printed using the world's only live all-over digital printing process.
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