Kicking off this month (November 2013), the national campaign will include television advertising, alongside PR and experiential activity.
The campaign will be underpinned by a dedicated website, which will host product information on the TMNT toy range and featuring video content. Branded "Teenage Mutant Ninja Turtles" postcards, each with a unique code, will be distributed in key boys' press, as well as via retailers including smaller independents and nationwide, and will guide children to the site for the chance to redeem prizes, which includes the chance to win a special visit from the Teenage Mutant Ninja Turtles and their ultimate fighting machine, The Shellraiser, to their school and Flair's #NickTurtles play-sets and figures!
A tour will begin in London on Saturday 9th November 2013, with the mutant Heroes in a Half-Shell visiting toy shops including Smyths, The Entertainer and Toys R Us. The tour will then travel to the North of England on Saturday 16th November 2013 and to Dublin on Saturday 23rd November 2013.
Nickelodeon UK has also announced that the networks animation channel, Nicktoons UK and Ireland, will premiere and show the special two-part season one finale episode of Nickelodeon's hit CG-animated "Teenage Mutant Ninja Turtles" television series, titled "Showdown", in November 2013. British and Irish Shellheads can watch part one of the epic season finale on Saturday 9th November at 9:30am and part two on Saturday 16th November at 9:30am on Nicktoons. Nickelodeon UK have also announced that Nicktoons will launch season two of "Teenage Mutant Ninja Turtles" in the UK during January 2014:
Flair reveals new marketing blitz for Teenage Mutant Ninja Turtles
'What's Under the Shell' campaign kicks off this month and includes TV, PR and experiential activity.
GP Flair has revealed details of a new marketing push for its Teenage Mutant Ninja Turtles line - entitled 'What's Under the Shell'.
Kicking off this month, the campaign will include TV advertising, alongside PR and experiential activity.
It will be underpinned by a dedicated website, hosting product information on the toy range and featuring video content. Branded postcards, each with a unique code, will drive kids to the site for the chance to redeem prizes - these include the chance to win a visit from the Turtles and the Shellraiser vehicle to their school and Flair's play-sets and figures.
The postcards will be distributed in key boys' press, as well as via retailers including smaller independents and nationwide.
A tour will begin in London on November 9th, with the Turtles visiting retailers including Smyths, The Entertainer and Toys R Us. The tour will then travel to the North of England on November 16th and to Dublin on November 23rd.
"With Christmas right around the corner, now is the perfect time to unleash the Turtles across the country and kick off our 'What's Under the Shell' campaign," said Mercedes Perez Munoz, product manager at GP Flair. "The experiential elements will heighten brand awareness and encourage hype through social media and the postcard mechanic will generate word of mouth and drive consumers online to engage with the brand.
"With such a great prize on offer, we hope that everyone will be racing to check if they have a winning code."
TAGS: flair,nickelodeon,teenage mutant ninja turtles
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK, Nicktoons UK and Teenage Mutant Ninja Turtles News!
