Wednesday, October 23, 2013

Nickelodeon Launches "Teenage Mutant Ninja Turtles: Out of the Shadows" T-Shirt Available Exclusively At Hot Topic

Nickelodeon, the number-one entertainment brand for kids and families, and the American retail chain Hot Topic announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the launch of a "Teenage Mutant Ninja Turtles: Out of the Shadows" men's t-shirt inspired by the hit digital download video game of the same name! Available exclusively in select Hot Topic stores across the USA and online at HotTopic.com, each t-shirt comes with a code to unlock 'Turtle Power' from the new "Teenage Mutant Ninja Turtles: Out of the Shadows" video game. Turtle Power allows players to execute unlimited special attacks against enemies in the game. The partnership marks Nickelodeon's first-ever video game collaboration with a national specialty apparel retailer.

"Teenage Mutant Ninja Turtles: Out of the Shadows" is a third-person brawler game set in New York City, taking gamers through articulated, true-to-life environments filled with action-packed adventures as Leonardo, Donatello, Michelangelo, and Raphael. Featuring an original hyper-realistic 3D-style, gamers can experience four-player online co-op play while stomping out the Foot Clan and unleashing turtle torment on any foe that gets in their way through: drop-in/drop-out co-op in Story Mode (supports up to four players online and two players locally); challenge mode (single player with leaderboard support); and a retro-themed, side-scrolling
arcade mode (supports up to four players locally). "Teenage Mutant Ninja Turtles: Out of the Shadows", from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is available now, exclusively for digital download on Xbox Live (XBL) online entertainment network from Microsoft for Xbox 360, and for Windows PC via Steam. It will be available later this year for the PlayStation Network (PSN).

Original Nickelodeon Press Release:

NICKELODEON LAUNCHES TEENAGE MUTANT NINJA TURTLES™: OUT OF THE SHADOWS T-SHIRT AVAILABLE EXCLUSIVELY AT HOT TOPIC

Each T-shirt Hang Tag Features a Free Unlock Code for the ‘Turtle Power’ Feature in the Teenage Mutant Ninja Turtles: Out of the Shadows Video Game

NEW YORK – Oct. 21, 2013 – Nickelodeon and Hot Topic announced today the launch of a Teenage Mutant Ninja Turtles: Out of the Shadows men’s t-shirt inspired by the hit digital download video game. Available exclusively in select Hot Topic stores across the country and online at HotTopic.com, each t-shirt comes with a code to unlock ‘Turtle Power’ from the Teenage Mutant Ninja Turtles: Out of the Shadows game. Turtle Power allows players to execute unlimited special attacks against enemies in the game. This marks Nickelodeon’s first-ever video game collaboration with a national specialty apparel retailer.


Teenage Mutant Ninja Turtles: Out of the Shadows is a third-person brawler game set in New York City, taking gamers through articulated, true-to-life environments filled with action-packed adventures as Leonardo, Donatello, Michelangelo, and Raphael. Featuring an original hyper-realistic 3D-style, gamers can experience four-player online co-op play while stomping out the Foot Clan and unleashing turtle torment on any foe that gets in their way through: drop-in/drop-out co-op in Story Mode (supports up to four players online and two players locally); challenge mode (single player with leaderboard support); and a retro-themed, side-scrolling arcade mode (supports up to four players locally). Teenage Mutant Ninja Turtles: Out of the Shadows, from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is available now, exclusively for digital download on Xbox Live online entertainment network from Microsoft for Xbox 360, and for Windows PC via Steam. It will be available later this year for the PlayStation®Network.

About Hot Topic

Hot Topic is a mall- and web-based specialty retailer beloved by rebellious and expressive teens for nearly 25 years. Hot Topic offers music and pop culture junkies band-related apparel and accessories, licensed merchandise, and fashion apparel and accessories. Hot Topic operates 630 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic) and Instagram (instagram.com/hottopic).

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

Media Contacts:

Nickelodeon
Tori Fernandes
[...]

Hot Topic
Jennifer Vides
[...]

Sandbox Strategies (on behalf of Activision)
Amanda Young
[...]

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