Viacom media brands including Nickelodeon, MTV, and Comedy Central, are using Video Cloud and Brightcove native video player solutions for Apple iOS (iPod, iPhone, iPad and Apple TV), Google Android and Xbox devices to deliver high-quality, long-form video experiences that include support for closed-captioning, authentication, audience measurement and in-stream advertising.
The first brands to launch with Brightcove-powered video app experiences include MTV, Nickelodeon and Comedy Central native video apps for the iPhone, iPad and Xbox devices, such as the Nick App, with future plans to expand to Android smartphones and tablets. The apps feature TV Everywhere authentication support as well, enabling Viacom to deliver long-form premium content to cable and satellite subscribers on these devices.
With Brightcove Video Cloud, Viacom has access to the most comprehensive and advanced features for publishing and distributing premium video content to audiences across device platforms. Brightcove's native video player solutions for iOS and Android devices are also integrated with industry-leading advertising, analytics, audience measurement and digital rights management (DRM) providers, enabling Viacom to rapidly deliver apps that integrate with the third-party services required for success.
Original Brightcove Inc. Press Release:
Viacom Adopts Brightcove Video Cloud Platform to Deliver Video Experiences Across Devices
Video-rich Native Apps for Apple iOS, Google Android and Xbox First to Launch
BOSTON, September 10, 2013 – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced that Viacom is using Brightcove Video Cloud to deliver native app video experiences across multiple device platforms. Viacom media brands including MTV, Nickelodeon and Comedy Central, are using Video Cloud and Brightcove native video player solutions for Apple iOS, Google Android and Xbox devices to deliver high-quality, long-form video experiences that include support for closed-captioning, authentication, audience measurement and in-stream advertising.
"Consumers today want to access their favorite shows from any device at any location," said David Kline, CIO at Viacom. "Brightcove’s solutions remove the complexity of video publishing and distribution across devices and makes it easy for us to expand our second screen and TV Everywhere offerings. Brightcove’s flexible, modular platform capabilities also help our brands achieve their specific objectives and fulfill their complex requirements for delivering high-quality video experiences."
The first brands to launch with Brightcove-powered video app experiences include MTV, Nickelodeon and Comedy Central native video apps for the iPhone, iPad and Xbox devices, with future plans to expand to Android smartphones and tablets. The apps feature TV Everywhere authentication support as well, enabling Viacom to deliver long-form premium content to cable and satellite subscribers on these devices.
"Viacom is a market and innovation leader with some of the most popular media brands in the world," said David Mendels, CEO at Brightcove. "Viacom has continued to evolve to meet the fast-growing appetite for premium programming on every screen. We are proud to partner with such a media industry powerhouse to help engage consumers on every device and deliver the highest quality viewing experiences for both video programming and apps."
With Brightcove Video Cloud, Viacom has access to the most comprehensive and advanced features for publishing and distributing premium video content to audiences across device platforms. Brightcove’s native video player solutions for iOS and Android devices are also integrated with industry-leading advertising, analytics, audience measurement and digital rights management providers, enabling Viacom to rapidly deliver apps that integrate with the third-party services required for success.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, offers a family of products used to revolutionize the way organizations deliver video experiences. The company’s products include Video Cloud, the market-leading online video platform and Zencoder, a leading cloud-based media processing service and HTML5 video player technology. Brightcove has more than 6,300 customers in over 65 countries that rely on Brightcove cloud content services to build and operate video experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.
Press Contacts
North America:
Lisa van der Pool
InkHouse for Brightcove
lvanderpool@inkhouse.com
781-966-4142
Europe:
Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064
sheena.riviera@axicom.com
This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.
--Ends--
Also, from Brightcove's official blog, Bright Ideas:
Viacom Partners with Brightcove to Deliver Video-rich Native Apps Across iOS, Android and Xbox DevicesAlso, from Forbes:
We are excited to announce today that Viacom has partnered with Brightcove to deliver native app video experiences across multiple device platforms. Viacom media brands are using Brightcove Video Cloud and our native video player solutions for Apple iOS, Google Android and XBox devices to deliver high-quality, long-form video experiences that include support for closed-captioning, audience measurement and in-stream advertising. The apps feature TV Everywhere authentication support as well, enabling Viacom to deliver long-form premium content to cable and satellite subscribers on these devices.
The first brands to launch with Brightcove-powered video experiences include MTV, Nickelodeon and Comedy Central native video apps for the iPhone, iPad and Xbox devices, with future plans to expand to Android devices.
As consumer attention has shifted to smartphones, tablets and gaming consoles, Viacom is making a major bet on video-rich apps as a key part of their multi-screen distribution strategy and as a way to build direct-to-consumer engagement across its popular brands, which currently reach approximately 700 million global subscribers. Brightcove removes the complexity of video publishing and distribution across devices for Viacom and enables the company to quickly innovate and deliver new apps and video experiences at scale.
We are thrilled to partner with Viacom and help support the company’s continued innovation around delivering great content and consumer experiences on every screen. Working with Brightcove enables Viacom to focus on producing great content and consumer experiences with smart advertising and monetization models without having to be a software company too. Brightcove provides the platform that helps Viacom navigate the complexity of reaching every screen and lets the company innovate where it matters to them, and we look forward to more exciting collaborations in the future.
TAGS video cloud, viacom, TV Everywhere authentication, nickelodeon, native player SDK, Native Apps, MTV, Comedy Central
Will Viacom Deal Boost Brightcove's Shares?
On September 10, Brightcove — a video cloud services provider with 6,300 customers in 65 countries — announced that Viacom is using its service. My September 10 interview with Brightcove CEO, David Mendels, suggests that this deal could accelerate the company’s growth.
More specifically, Viacom — that broadcasts MTV, Nickelodeon and Comedy Central — is using Brightcove Video Cloud to deliver videos on “device platforms” including Apple iOS, Google Android and Xbox. The videos will help Viacom measure audiences and deliver in-stream advertising.
Brightcove is helping Viacom deliver what its consumers want. According to David Kline, SVP at Viacom, “Consumers today want to access their favorite shows from any device at any location. Brightcove makes it easy for us to expand our second screen and TV Everywhere offerings.”
Mendels explained that the Viacom service will make it easier for consumers to choose more of the video content they want. As he said, “If a consumer is watching a two minute video of comedian, John Oliver, and she wants more, she can click on the video and it will seamlessly deliver another 30 minutes of Oliver’s routine.” And of course, Viacom can deliver more advertising on this 30 minute segment.
Before joining Brightcove Mendels spent 16 years at Macromedia and Adobe where one of his jobs was to do acquisitions . “One of the companies we acquired was Allaire [for $360 million] in 2002. Jeremy Allaire, its founder, became chief technology officer and was part of the team (based on Adobe’s acquisition of Macromedia) that added video to Flash. This turned out to be very popular because it meant that people no longer had to download a video player each time they wanted to view a video,” said Mendels.
Allaire left to found Brightcove. “Jeremy came to the conclusion that every company would be a video company. And in order to satisfy that need, he wanted to build a public place where companies could go to build their video libraries. Brightcove would be a complete video publishing system in the cloud — video as a service like Salesforce,” explained Mendels.
Brightcove focused on landing high-end clients. According to Mendels, “Our accounts included the New York Times, Le Figaro, and the UK’s Channel 5. And our channels included Home Depot, Oracle, Toyota, and Puma.”
And Mendels is promising profitability next quarter. “We will post $107 million in 2013 revenues — getting paid through annual subscription fees based on the number of video streams and some professional services, are growing at 24% year-over-year, are generating cash and will be profitable next quarter. But it’s early days — even though video on smart phones is growing in popularity, more people still watch TV.”
And Brightcove will win because of its ability to manage complexity. Mendels argues, “We are competing with companies doing what we do themselves and three or four others in the U.S. But we are the only one that operates globally and we deliver on many platforms and handle the complexity of many functions — such as playing videos on many platforms, security, digital rights, social sharing, advertising, close-captioning and analytics.”
ABI Research agrees with Mendels’ assessment. It used several factors — market share, geographies and pay-TV businesses served, support for live and VOD video, ability to integrate with existing systems, ability to serve all types of devices, and other features to meet changing consumer video behaviors — to conclude that Brightcove was the market leader “followed by Ooyala and Akamai.”
Until it achieves profitability, this is one that looks like it’s worth watching because it could boost its customers revenues and profits — but I am not yet sold on whether to invest until it demonstrates fast profit growth.
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