Bakunowich, currently the broadcaster's vice president (VP) of marketing and communications, joined Nickelodeon Australia in 2008 as the networks marketing and commercial partnerships director before heading to Nickelodeon UK in 2011.
She will continue to head up Nick UK's marketing and communications team, while her new responsibilities will include commissioning short-form original productions, overseeing Nickelodeon's on and off-air creative work and liaising between the international and UK teams.
The Drum adds that as part of Nickelodeon UK's marketing and communications team, Alison Bakunowich has led the UK launches of "Teenage Mutant Ninja Turtles", "Victorious" and "House of Anubis".
From Broadcast:
Nickelodeon appoints creative directorAlso, from The Drum:
Nickelodeon has appointed Alison Bakunowich as creative director following the departure of Peter Drake.
Bakunowich, currently the broadcaster’s vice president of marketing and communications, joined Nickelodeon Australia in 2008 as marketing and commercial partnerships director before heading to Nickelodeon UK in 2011.
She will continue to head up the marketing and communications team, while her new responsibilities will include commissioning short-form original productions, overseeing Nickelodeon's on and off-air creative work and liaising between the international and UK teams.
Bakunowich replaces Drake, who stepped down from the position in August.
Nickelodeon UK managing director Tina McCann remarked “Alison is a great leader, a true brand ambassador and champion for our company.”
"Not only does she have a passion for all things Nickelodeon, but Alison understands our audience and knows how to reach kids in a relevant and very 'Nick' way. Under her direction, we will align our on and off air communications giving all of our brands a unified focus."
Nickelodeon UK promotes Alison Bakunowich to oversee creative team following departure of Peter DrakeAlso, from Licensing.biz:
Promotion: Bakunowich will oversee creative work
Nickelodeon UK has promoted Alison Bakunowich to VP, creative, marketing and communications, UK and Ireland, following the departure of creative director Peter Drake.
Bakunowich has taken on the role of overseeing the creative team in addition to her duties leading marketing and communications activities.
The new role will see Bakunowich responsible for Nickelodeon creative work both on and off air and she will liaise between the international and UK teams.
Tina McCann, Nickelodeon UK managing director, said: “Alison is a great leader, a true brand ambassador and champion for our company.
“Not only does she have a passion for all things Nickelodeon but Alison understands out audience and knows how to reach kids in a relevant and very ‘Nick’ way. Under her direction, we will align our on and off-air communications, giving all of our brands a unified focus.”
Bakunowich began her time at the company in Australia in 2008 before making a UK move in 2011. She led the launch of Teenage Mutant Ninja Turtles, Victorious and House of Anubis.
Category: Advertising Design Entertainment
Location: UK
Tags: nickelodeon Alison Bakunowich appointment
Nickelodeon UK creates new VP, creative, marketing and communications role
Alison Bakunowich promoted into the new position.
Nickelodeon UK has promoted Alison Bakunowich to the newly created role of VP, creative, marketing and communications, UK and Ireland.
Bakunowich (pictured) was previously VP of marketing and communications. She will continue to lead this team, while also managing Nickelodeon UK's creative team.
The creation of the new role follows the departure of long-standing creative director, Peter Drake.
"Alison is a great leader, a true brand ambassador and champion for our company," said Tina McCan, Nickelodeon UK MD. "Not only does she have a passion for all things Nickelodeon, but Alison understands our audience and knows how to reach kids in a relevant and very 'Nick' way."
Bakunowich joined Nickelodeon Australia in 2008, moving over to the UK team in 2011.
TAGS teenage mutant ninja turtles, dora the explorer, spongebob squarepants, nickelodeon UK
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