Parks Associates, an internationally recognized market research and consulting company specializing in emerging consumer technology products and services, has announced in the following press release, from MarketWatch, that Kiaran Saunders, who is the Vice President (VP) Commercial Director at Nickelodeon UK Ltd, will be a presenter in the "TV Everywhere Update: What's Trending in Europe" panel of the upcoming EuroSummit '13, a conference which focuses on Social TV, the Connected TV, competitive branding and customer care strategies, On Demand advertising, and a host of other key topics, technologies, product trends, and best practices in cable marketing, which offers a unique gathering that includes keynotes, panels, engaging sessions, networking events, and creative awards. EuroSummit '13's "TV Everywhere Update: What's Trending in Europe" panel will look at recent research that has found that the majority of European pay-TV subscribers can now access content across multiple connected devices - and in some cases, for no additional cost. But after wooing customers with extra benefits for nearly a year or more, have cable operators profited? The panel, which will consist of dynamic global experts, will take an in-depth look at TV Everywhere and its impact on cord cutting or shaving, รก la carte premium services, subscription rates and customer satisfaction. The panel will also discuss the most successful strategies for boosting revenue, what new challenges and opportunities lie ahead for Europe, plus much more! The panel will take place on Friday 20th September 2013 between 10:30-11:30 A.M. in the Main Conference Room at Hotel Rey Juan Carlos I in Barcelona, Spain.
Original Parks Associates Press Release:
Parks Associates: Over 70% of Pay-TV Subscribers in Western Europe Can Get TV Everywhere
Parks Associates President to Moderate Panel and Present TV Everywhere Data at CTAM EuroSummit '13
DALLAS, TX, Sep 18, 2013 (Marketwired via COMTEX) -- Stuart Sikes, President, Parks Associates, is moderating the session, "TV Everywhere Update: What's Trending in Europe" on September 20, 10:30-11:30, at CTAM EuroSummit '13 in Barcelona.
According to Parks Associates research, over 70% of pay-TV subscribers in Western Europe are able to receive a TV Everywhere service from their current pay-TV provider. The firm estimates that by 2017, over 55% of broadband households in Western Europe will have a smart TV, creating even greater demand for online video services.
EuroSummit '13 is a unique gathering that includes keynotes, panels, engaging sessions, networking events, and creative awards. The conference focuses on Social TV, the Connected TV, competitive branding and customer care strategies, On Demand advertising, and a host of other key topics, technologies, product trends, and best practices in cable marketing.
What: "TV Everywhere Update: What's Trending in Europe"
After offering TV Everywhere for close to a year or more, what has been the impact on cord cutting, cord shaving, a-la-carte premium services, subscription rates, and customer satisfaction?
MODERATOR: Stuart Sikes, President, Parks Associates
PRESENTERS:
Cornel Ciocirlan - CTO EMEA, Arris Jon Sichel - MD UK & EMEA, Scripps Networks Kiaran Saunders - VP Commercial Director, Nickelodeon UK Ltd. Nick Thexton - VP and CTO, Service Provider Video Technology Group, Cisco Simon McGrath - General Manager, Europe, thePlatform
When: September 20, 2013 10:30-11:30 A.M.
Where: [Main Conference Room] Hotel Rey Juan Carlos I Av. Diagonal 661 - 671 08028 - Barcelona, Spain
Press Registration/Information: Please contact Krisztina Homolay to request a press pass for this event or register here.
Interview: To request an interview with Parks Associates or additional information, contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.
Parks Associates will host CONNECTIONS(TM) Europe: Monetization Strategies for the Connected Home on November 12-13 at the Moevenpick Hotel, Amsterdam. Visit http://www.connectionseurope.com for more information.
About Parks Associates Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
[...]
SOURCE: Parks Associates
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK News!