The new additions to the Rainbow team include B-Rights ("Mia and me", "PopPixie" and "Huntik") in Greece, Planeta Junior ("Winx", "Mia and me", "PopPixie" and "Huntik") in Spain, PopCorn ("Mia and me") in Portugal, ELC in Eastern Europe and the Ukraine ("Winx", "PopPixie" and "Huntik"), Viz International in Malaysia and Singapore ("Winx", "Mia and me", "PopPixie" and "Huntik"), Bates Group in Indonesia, the Philippines and Thailand ("Winx", "Mia and me", "PopPixie" and "Huntik") and Unite Licensing in Taiwan ("Winx", "Mia and me", "PopPixie" and "Huntik"). Wild Pumpkin and Exim, meanwhile, will represent "PopPixie", "Huntik" and "Mia and me" in Australia and Latin America respectively.
Rainbow's current relationship with Nickelodeon sees it handling "Winx Club" across the UK, US, Canada, Australia and Latin America.
Rainbow S.r.l. are expected to announce additional global agents for the "Winx Club" brand, particularly within Asia, soon:
"Mia and me" currently airs on Nickelodeon South East Asia (on Nickelodeon Philippines, Nickelodeon Singapore and Nickelodeon Malaysia) and on Nickelodeon Benelux (comprising of Nickelodeon Belgium/België, Nickelodeon Netherlands/Nederland, and Luxembourg):
Rainbow adds licensing agents to key propertiesAlso, from Licensing.biz:
Italy-based Rainbow, Europe’s largest animation studio behind the Winx Club, mia and Me and PopPixie brands, has added a number of licensing agents to its global network.
The new additions to the Rainbow team include B-Rights (Mia and me, PopPixie and Huntik) in Greece, Planeta Junior (Winx, Mia and me, PopPixie and Huntik) in Spain, PopCorn (Mia and me) in Portugal, ELC in Eastern Europe and the Ukraine (Winx, PopPixie and Huntik), Viz International in Malaysia and Singapore (Winx, Mia and me, PopPixie and Huntik), Bates Group in Indonesia, the Philippines and Thailand (Winx, Mia and me, PopPixie and Huntik) and Unite Licensing in Taiwan (Winx, Mia and me, PopPixie and Huntik). Wild Pumpkin and Exim, meanwhile, will represent PopPixie, Huntik and Mia and me in Australia and Latin America respectively.
Rainbow’s current relationship with Nickelodeon sees it handling Winx Club across the UK, US, Canada, Australia and Latin America.
Additional global agents for the Winx Club brand – particularly within Asia – are expected to be announced soon.
Tags: Licensing, Mia and Me, PopPixie, Rainbow, Winx Club
Rainbow expands global reach with new licensing agents
TV and movie producer takes its Winx Club, Mia and Me, PopPixie and Huntik global.
Rainbow is expanding its international reach, appointing a number of leading licensing agents to its global network.
New additions to the Rainbow portfolio of licensing agents for its properties Winx, Mia and Me, PopPixie and Huntik, include: B-rights in Greece; Planeta Junior in Spain; Popcorn in Portugal; ELC in Eastern Europe and the Ukraine and Viz International in Malaysia and Singapore.
The plethora of new deals also sees Bates Group take up the properties in Indonesia, the Philippines and Thailand; Unite Licensing in Tawain; and Wild Pumpkin and Exim in Australia and Latin America respectively.
In addition, Rainbow's relationship with Nickelodeon sees it handling Winx Club across the UK, US, Canada, Australia and Latin America, strengthening the brand in key overseas markets.
More agents are set to be appointed in the near future across Asia.
Maurizio Distefano, EVP and general manager global consumer products, Rainbow, said: "we are delighted to be making this announcement as we have added a host of very well-respected names to our global network of experienced and knowledgeable agents.
"This enables us to utilise the very best local licensing knowledge to maximise opportunities for our brands in key territories across the world."
TAGS rainbow