The series debut drew 3.3M total viewers and earned a 5.5/1.8M among K2-11, up +234%; a 6.6/1.3M with K6-11, up +221%; and a 5.2/1.1M among Tween 9-14, up +98%. The show's 3.3 million total viewers also represents a +167% gain over last year. The show also bested its closest competitor (Disney Channel's "A.N.T. Farm") by +149% in the time period.
Preceding the debut of "The Haunted Hathaways", Nick rolled out a new episode of live-action hit "Sam & Cat" (8 p.m. ET/PT), which drew 3.4 million total viewers. The series was Saturday's top program with tweens 9-14 and teens 12-17 across all TV. The live-action comedy, averaged a 5.5/1.8M K2-11, 6.4/1.2M K6-11, 5.6/1.1M T9-14, 3.2/665,000 T12-17 and posted high triple-digit gains for the net with K2-11 (+189%), K6-11 (+167%), T9-14 (+100%) and total viewers (+133%).
"SpongeBob SquarePants" is the week's number-one program with K2-11, averaging a 6.2/2.1M K2-11, up +117% over last year; and also ranks as basic cable's top kids’ program with total viewers (3.5M) for the week.
Nickelodeon also posted its 25th consecutive week of gains, earning double-digit increases over last year. The net was up +43% with K2-11 (3.0/992,000), +32% with K6-11 (2.9/571,000) and +17% with total viewers (1.9M).
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Original Nickelodeon Press Release:
NICKELODEON'S THE HAUNTED HATHAWAYS DEBUTS AT NUMBER ONE
Sam & Cat Nabs Win with Tweens and Teens; SpongeBob SquarePants Tops All TV with Kids
Net Scores 25 Straight Weeks of Gains
NEW YORK–July 16, 2013 – Nickelodeon’s third straight hit in just the first seven weeks of summer, The Haunted Hathaways, leapt to the top with its Saturday premiere (July 13, at 8:30 p.m. [ET/PT]), as the day’s top-rated show among kids 2-11 and kids 6-11 across all TV. The series debut drew 3.3M total viewers and earned a 5.5/1.8M among K2-11, up +234%; a 6.6/1.3M with K6-11, up +221%; and a 5.2/1.1M among Tween 9-14, up +98%. The show’s 3.3 million total viewers also represents a +167% gain over last year. The show also bested its closest competitor (Disney Channel’s A.N.T. Farm) by +149% in the time period.
Preceding the debut of The Haunted Hathaways, Nick rolled out a new episode of live-action hit Sam & Cat (8 p.m. ET/PT), which drew 3.4 million total viewers. The series was Saturday’s top program with tweens 9-14 and teens 12-17 across all TV. The live-action comedy, averaged a 5.5/1.8M K2-11, 6.4/1.2M K6-11, 5.6/1.1M T9-14, 3.2/665,000 T12-17 and posted high triple-digit gains for the net with K2-11 (+189%), K6-11 (+167%), T9-14 (+100%) and total viewers (+133%).
SpongeBob SquarePants is the week’s number-one program with K2-11, averaging a 6.2/2.1M K2-11, up +117% over last year; and also ranks as basic cable’s top kids’ program with total viewers (3.5M) for the week.
Nickelodeon also posted its 25th consecutive week of gains, earning double-digit increases over last year. The net was up +43% with K2-11 (3.0/992,000), +32% with K6-11 (2.9/571,000) and +17% with total viewers (1.9M).
Tags: Sam & Cat Ratings, SpongeBob SquarePants Ratings, The Haunted Hathaways Ratings
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