As part of the agreement, the Guildford, Surrey, UK-based toy manufacturer, designer and distributor will produce a range of "Peter Rabbit" toys including figurines, play-sets and plush based on the co-production. The initial launch will take place in Spring/Summer 2014, with the full range arriving in Autumn/Winter 2014.
The new "Peter Rabbit" animation currently consists of 50 11-minute episodes and three 22-minute specials. It is currently airing on Nickelodeon in the US, Cbeebies in the UK, ABC Australia and France Televisions.
Silvergate Media holds worldwide licensing and merchandising rights for Classic Peter Rabbit. It also holds all audiovisual, licensing and merchandising rights for the new CGI "Peter Rabbit", excluding the Americas and India (which are controlled by Nickelodeon in the US). Penguin will be supporting the animation in 2013 with a full publishing programme:
Vivid hops to it as new master toy partner for Peter Rabbit animationAlso, from Kidscreen:
Firm to roll out figurines, play-sets and plush in 2014.
Peter Rabbit animation
Silvergate Media has named Vivid as toy partner in the UK, Europe and Australia for its new CGI animation, Peter Rabbit.
The firm will produce a range of toys including figurines, play-sets and plush. The initial launch will take place in spring/summer 2014, with the full range arriving in autumn/winter 2014.
The new Peter Rabbit animation - co-produced with Penguin UK and Nickelodeon US - consists of 50 11-minute episodes and three 22-minute specials. It is currently airing on Nickelodeon in the US, Cbeebies in the UK, ABC Australia and France Televisions.
Silvergate Media holds worldwide licensing and merchandising rights for Classic Peter Rabbit. It also holds all audiovisual, licensing and merchandising rights for the new CGI Peter Rabbit, excluding the Americas and India (which are controlled by Nickelodeon in the US). Penguin will be supporting the animation in 2013 with a full publishing programme.
"We love the look and feel of the new CGI Peter Rabbit TV series," said Neil Bandtock, MD of Vivid. "Bright, fresh graphics and exciting, adventure-filled story lines are already leading to fantastic viewing figures and we will ensure we build this fun and adventure into our international toy ranges launching next spring."
Mary Durkan, CEO at Silvergate Media, added: "We are thrilled to have secured Vivid as our toy partner for Peter Rabbit in key territories, which will help take the brand to the next level."
Susan Bolsover, head of licensing and consumer products at Penguin Children's believes that Vivid's "expertise in bringing brands alive through play will absolutely complement the fun and energy of the brand".
TAGS: vivid imaginations, penguin, peter rabbit, silvergate media
Peter Rabbit to star in Vivid toys
Peter Rabbit Silvergate Media
The classic Beatrix Potter tale of Peter Rabbit that has been re-imagined in a new TV series from Silvergate Media, Nickelodeon and Penguin UK has a new toy partner in Vivid for the UK, Europe and Australia.
The deal will see Vivid produce a range of branded toys, including figurines, playsets and plush products based on the CGI series Peter Rabbit. The products will have an initial launch in spring/summer 2014, with the full range launching in autumn/winter 2014.
Silvergate Media holds worldwide licensing and merchandising rights for Classic Peter Rabbit and holds all audiovisual, licensing and merchandising rights for the new CGI Peter Rabbit worldwide, excluding the Americas and India which are controlled by Nickelodeon US. For its part, Penguin will be supporting the animation in 2013 with a full publishing program.
Animated by Brown Bag Films, Peter Rabbit series currently airs on Nickelodeon in the US, CBeebies in the UK, ABC Australia and France Televisions in France. Recent broadcast sales include RTE Ireland, SVT Sweden, NRK Norway, Finnish Broadcasting Company YLE and RAI Yoyo in Italy.
The World of Beatrix Potter, initiated by the original Peter Rabbit author herself, is now one of the world’s longest running and largest international literature-based licensing programs with more than 350 licensees worldwide.
Tags: Licensing, Peter Rabbit, toys, Vivid, World of Beatrix Potter
