Original Nickelodeon Press Release:
NICK’S NEW SANJAY AND CRAIG, SpongeBob SQUAREPANTS TOP ALL TV WITH KIDS
Net Lands Week’s Top Preschool Series -- Bubble Guppies and Peter Rabbit
NEW YORK–June 4, 2013 – Nickelodeon's hit animation lineup vaulted SpongeBob SquarePants and the new Sanjay and Craig into the top two spots, respectively, on all TV with kids this week. Number-one SpongeBob SquarePants averaged a 5.3/1.7 million K2-11 and 3.5 million total viewers; and Sanjay and Craig in its second week averaged a 5.1/1.7 million K2-11 (up +16% over last year’s like time period) and 3.1 million total viewers (up +8%). Nickelodeon also landed TV’s top two preschool series this week: Bubble Guppies, which again was the number-one preschool series; and Peter Rabbit, which ranked at number two.
Nick’s newest hit Sanjay and Craig also had a strong showing among kids 6-11, where it ranked as the number-one animated program with that demo, averaging a 5.5/1.1 million (up +34% over last year’s like time period). Sanjay and Craig follows the adventures of Sanjay, an excitable and irreverent 12-year-old boy (Maulik Pancholy, 30 Rock) and Craig, a smooth-talking snake and master of disguise (Chris Hardwick, Nerdist, The Talking Dead). Together, they embark on epic kid-inspired quests that are at times totally ridiculous, absolutely gross and weirdly sweet. The series airs Saturday mornings at 10:30 a.m. (ET/PT).
Additionally, Nick's hit preschool series Bubble Guppies was the top preschool program for the week, averaging a 5.9/801,000 K2-5, followed by Peter Rabbit, which averaged a 5.6/753,000 K2-5.
Nickelodeon also marked its 19th consecutive week of year-over year gains, posting a 2.7/899,000, up +4% among kids 2-11, and averaging 1.7 million total viewers.
Tags: Sanjay & Craig Ratings, SpongeBob ratings
