As part of NVCP's latest raft of licensees for Nick's "SpongeBob SquarePants" brand, to help us all be kids at heart, the design outfit Eleven Paris has unveiled a brand new adult range of "SpongeBob SquarePants" T-shirts which will go on sale in stores across Paris! To mark the launch, the flagship Eleven Paris store on the Vielle Du Temple will host a "SpongeBob SquarePants" exhibition of branded memorabilia, including "SpongeBob SquarePants" helmets, watches and collectables!:
Momentum continues for NVCP’s adult licensing business with three new co-branded deals and more
Click to tweet: Breaking! # NVCP expands its adult licensing biz with new deals spanning multiple categories and lines! #Nickelodeon
Nickelodeon & Viacom Consumer Products adult licensing business continues to expand with a raft of new deals in Australia, Northern and Southern Europe, Latin America and South Africa, spanning multiple categories for popular adult properties, including MTV Classic, Comedy Central’s South Park as well as Nickelodeon’s pop culture icon SpongeBob SquarePants.
Transcending time and culture, the MTV Classic and Yo! MTV Raps brands will be featured in three new co-branded apparel deals – with street wear powerhouse Stussy, the international lifestyle brand New Era Cap and Starter Black Label.
NVCP has secured a new co-branded deal with Stussy for all international markets outside the US for Yo! MTV Raps T-shirts, set to launch in autumn 2013. New Era Cap will also feature Yo! MTV Raps on caps as well as the MTV Classic brand in specialty retailers globally, including the US, in 2013
Leading UK accessories manufacturer Drew Pearson has signed a pan-European license agreement, working with Starter Black Label's exclusive European licensee Refuel Brand Distribution, to launch a range of MTV Starter co-branded snapback baseball caps and accessories for men and women.
The caps will be available in fashion retailers across Europe from spring/summer 2013.
The MTV Starter caps are being launched at the Bright trade show in Berlin in July. Separately, a range of Drew Pearson bespoke MTV Classic hats will launch in the UK from autumn/winter 2013.The broad appeal of MTV’s heritage is also reflected in a new two year deal in Italy with Mia Bag and Italian designer Monica Bianco, for a range of high-end bags entitled My Bag Vintage MTV Music Television.The line is inspired by the world of rap, its culture and its languages and will launch in stores in summer 2013.
Expanding beyond apparel, NVCP has also signed new categories such as stationary, accessories and consumer electronics for its adult properties including a mass market deal with E3! Style, a developer of AV, IT and camera accessories and promotional products.The deal includes a range of South Park speakers moulded to the shape of the characters, mobile phone/iPod/iPad cases, computing accessories, iPod/iPhone cases and speaker docks.
And finally, we are all kids at heart with Eleven Paris’ new adult range of SpongeBob SquarePants T-shirts which will go on sale in stores across Paris.
To mark the launch, the flagship Eleven Paris store on the Vielle Du Temple will host a SpongeBob SquarePants exhibition of branded memorabilia, including SpongeBob SquarePants helmets, watches and collectables.
