Additionally, the company has announced it is in plans to produce new flavors in the range later in 2013 and will also be partnering with the popular Nick Jr. UK animated series "Peppa Pig" in 2014.
Each juice pouch includes 18 calories and is low in fat, saturated fat, salt and sugar. The new line will be available in 5-pack and 10-pack variations. The juice pouches also contain no artificial preservatives and are the first kids drink to use the recently acclaimed natural sweetener Stevia – a zero calorie ingredient that tastes like sugar, whilst keeping the drink all green on the new incoming drinks traffic light system.
Appy will also be running a competition, with prizes to be won, every week; Prizes will include a range of goodies including: teddy bears, DVDs, stickers, iPods, iPads, passes to Nickelodeon Land for a family of four, and a grand prize of being taken on a cruise holiday on a Nickelodeon cruise line. To enter the competition entrants must scan the props on the back of the juice packages and use them on the Appy Drinks App to customise their own pictures, and then share them via Twitter or Facebook. T&Cs will apply. You can find out more information about Appy Food & Drinks Co.'s upcoming Nickelodeon Juice line here on NickALive!:
Appy to introduce new kids juice drink range in UK
UK-based Appy Food and Drinks said it will make its new kids juice drink range available in the UK from the end of July 2013.
The new range uses stevia as sweetener instead of sugar and will be available in squeezable foil pouches with licensed Nickelodeon characters featuring on them.
Pouches of Orange & Pineapple flavor will feature SpongeBob SquarePants character on them and will be available at the end of July 2013. Apple & Blackcurrant flavor with Teenage Mutant Ninja Turtles character will be launched in winter 2013.
Each juice pouch includes 18cal, has no artificial preservatives and is low in fat, saturated fat, salt and sugar. The new line will be available in 5-pack and 10-pack variations.
Appy Food and Drinks co-founder Bobby Patel said: "The inventive use of pouches with scannable stickers makes the packaging interactive, and this is sure to grab the kids' attention, as well as ensuring repeat sales."
The company is in plans to produce new flavors in the range later in 2013 and will also be partnering with Peppa Pig in 2014.
Appy is also launching a new range of kids juice drinks in Tetra Pak packaging with Nickelodeon characters on them. The juices are School approved and contain 50% fruit juice.
The range will be available from the end of July 2013, in three flavors -- Orange & Pineapple (SpongeBob SquarePants), Tropical Vitamin Boost (Dora the Explorer) and Apple & Blackcurrant (Teenage Mutant Ninja Turtles). More flavours are planned to be launched later in the year.
