Nelvana Enterprises Teams Up With Webber Naturals For New Children's Vitamin Range Based On Popular Nickelodeon And Nick Jr. Shows; To Be Sold In Canada And USA

The licensing business news website Licensing.biz is reporting the news that Nelvana Enterprises has partnered with Webber Naturals for a brand new range of children's vitamins based on the popular animated Nickelodeon and Nick Jr. preschool shows "Franklin and Friends", "Max and Ruby" and "The Backyardigans" which will be released in the USA and Canada. The brand product line of kids vitamins will feature supplements shaped on characters from the popular preschool series.

The range of vitamins will include seven products, including Chewable Multivitamins, Chewable Vitamin C and Chewable and Liquid Vitamin D. The vitamins will come in natural flavours like Tropical Fruit and Wildberry, and will contain no artificial colours or wheat:

US: Franklin and Friends front kids' vitamin range


Nelvana Enterprises teams up with Webber Naturals for character-shaped supplements.

Franklin and Friends, Max & Ruby and the Backyardigans are fronting a new line of children's vitamins in the US and Canada.

Brand owner Nelvana Enterprises has partnered with Webber Naturals for the range, which feature character-shaped supplements for kids.

The brands' TV programmes currently air on Corus Entertainment's 24-hour pre-school channel Treehouse.

“We are excited to be partnering with Webber Naturals on the new Treehouse vitamin line,” said Colin Bohm, Managing Director at Nelvana Enterprises.

“This is a natural and complementary brand extension of the Treehouse label which will be expanding into even more product ranges in the marketplace.”

The range of vitamins includes seven products, including Chewable Multivitamins, Chewable Vitamin C and Chewable and Liquid Vitamin D.

The vitamins come in natural flavours like Tropical Fruit and Wildberry, and contain no artificial colours or wheat.

“The products have received overwhelming enthusiasm from Canadian retailers and the line has been successfully placed in almost every outlet across the country,” said Don Bird, Executive VP of Sales at Webber Naturals.

“The product purity and quality, the colourful packaging and the popular characters make these children's supplements uniquely appealing. It is easier for mums to keep kids healthy with their cartoon friends as allies."

Treehouse is the number one pre-school channel in Canada and is seen in more than 8.5 million Canadian homes.

Treehouse is part of Corus Entertainment’s family of kids' brands including YTV, Nickelodeon (Canada), Nelvana Studio and Kids Can Press.

Tags: franklin & friends, max & ruby, nelvana, the backyardigans, treehouse tv, webber naturals