The two-year agreement with Nickelodeon & Viacom Consumer Products will see Floppets produce collectable accessories featuring characters from the popular Nickelodeon properties and shows "Teenage Mutant Ninja Turtles", "Dora the Explorer" and "SpongeBob SquarePants".
The licensed Floppets are due to launch this year (2013) during the back to school season, targeting children aged four and above.
Floppets product can be attached with a Velcro loop strap to backpacks, flip flops, fingers, toes, clothes and more. Since launching in the UK in late 2012, Floppets have achieved national distribution and sales in excess of 350,000 units. Floppets UK is a trading name of MTK Limited:
Floppets signs Nickelodeon as first UK licensing partnerAlso, from ToyNews magazine:
Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants collectables due.
Floppets, the pocket money character toys that can attach to kids' bags, fingers, shoe laces, pencils and more, have signed their first UK licensing partner: Nickelodeon.
The two-year agreement with Nickelodeon & Viacom Consumer Products will see Floppets produce collectable accessories featuring characters from Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants.
The licensed Floppets are due to launch this year during the back to school season, targeting children aged four and above.
Floppets product can be attached with a Velcro loop strap to backpacks, flip flops, fingers, toes, clothes and more. Since launching in the UK in late 2012, Floppets have achieved national distribution and sales in excess of 350,000 units.
Damien Cahill, UK and EU Operations Manager at Floppets, said: “We are delighted to be working with Nickelodeon as our first licensing partner. This exciting partnership will bring their licensed characters and our unique offering together in a collectable that will increase fanbase for both of us.”
Mark Kingston, GM and SVP Nickelodeon & Viacom Consumer Products, Europe, Middle East, Africa and Australia, added: “Innovative and fun, Floppets complements Nickelodeon very well.
“The accessories give our audience an opportunity to show off their favourite characters and I am looking forward to seeing SpongeBob, Dora and the Turtles adorning the backpacks, shoelaces and watches of UK kids.”
Tags: dora the explorer, floppets, nickelodeon, spongebob, spongebob squarepants, teenage mutant ninja turtles
Turtles, Dora, SpongeBob Floppets due
Collectables brand Floppets signs licensing deal with Nickelodeon.
Floppets toys featuring Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants characters will hit toy retail this year.
Floppets are collectable pocket money character toys that can attach to kids' bags, fingers, shoe laces, pencils and more. The brand has just signed its first UK licensing partner: Nickelodeon.
Since launching in the UK in late 2012, Floppets have achieved national distribution and sales in excess of 350,000 units.
Damien Cahill, UK and EU Operations Manager at Floppets, said: “We are delighted to be working with Nickelodeon as our first licensing partner. This exciting partnership will bring their licensed characters and our unique offering together in a collectable that will increase fanbase for both of us.”
Read the full story on Licensing.biz.
Tags: dora the explorer, floppets, nickelodeon, spongebob squarepants, teenage mutant ninja turtles, turtles