Meanwhile, the children's digital entertainment business column 'iKids' on Kidscreen is reporting in a separate article, also below, that "Peppa Pig" has posted record mobile gaming and publishing numbers, with the collective group of apps based on eOne's "Peppa Pig" surpassing one million downloads on iOS, Nokia and Android platforms in the UK. Offline, the "Peppa Pig" brand is gaining traction in the publishing category, as sales of Redan Publishing's "Fun to Learn Peppa Pig" magazine hit a record high in March 2013 with 113,000 copies sold in two weeks. Total sales reached 272,000 units in February 2013, which accounts for £663,000 (US$ 1 million) in retail sales, and the title holds firm as the best-selling preschool magazine in the UK. "Peppa Pig" currently has 74 licensees on-board in the UK and brand-owner eOne Family is the midst of a full property expansion to the US market. The company launched its first Peppa Pig app in the US earlier this year:
Peppa Pig to air on Discovery Kids in Latin AmericaAnd:
It looks like Peppa Pig is continuing her global tour. The eOne Family property is heading to Discovery Kids in Latin America, where it will launch later this year.
The preschool series will be shown three times daily in half hour blocks on Discovery Kids and the channel is supporting the broadcast launch with PR and marketing to help build awareness. Peppa will also be included in the promotional activity planned for the re-launch of Discovery Kids.
The launch of Peppa Pig in Latin America gives the UK-bred brand presence across the Americas. Peppa Pig is steadily building brand awareness in the US, where it currently airs on Nick Jr. Toys, DVD and publishing launched exclusively at Toys ‘R’ Us stores nationwide last year, with further lines planned for 2013. In Canada, Peppa Pig will begin broadcasting on Corus Entertainment’s preschool net Treehouse this month.
Tags: Discovery Kids Latin America, eOne Family, Peppa Pig, preschool TV
Peppa Pig posts record mobile gaming and publishing numbers
The collective group of apps based on eOne’s Peppa Pig has surpassed one million downloads on iOS, Nokia and Android platforms in the UK.
Peppa Pig has been present in the Top Ten paid kids games chart since debuting on the UK App Store in 2011. Developer P2 Games is preparing to launch its sixth app for the franchise, Peppa Pig Holiday, which is set for release this month.
Offline, the brand is gaining traction in the publishing category, as sales of Redan Publishing’s Fun to Learn Peppa Pig magazine hit a record high this month with 113,000 copies sold in two weeks. Total sales reached 272,000 units in February 2013, which accounts for £663,000 (US$ 1 million) in retail sales, and the title holds firm as the best-selling preschool magazine in the UK.
UK publishing licensee Ladybird also reported a 6% growth in sales of Peppa Pig books in 2012 compared to 2011. Total books sales for Peppa in the UK now stand at 5.4 million copies. The brand’s DVD sales, meanwhile, have surpassed 7.5 million units.
Peppa Pig currently has 74 licensees on-board in the UK and brand-owner eOne Family is the midst of a full property expansion to the US market. The company launched its first Peppa Pig app ["Peppa Pig Happy Mrs. Chicken"] in the US earlier this year.
Tags: mobile, P2 Games, Peppa Pig, Peppa Pig Holiday, Publishing, Redan Publishing
