The official website of B&T Magazine, Australia's leading authority for marketing, advertising, media and PR, has unveiled a exclusive video interview that B&T reporter Maddie Ross recently held with David Lynn, Executive Vice President (EVP) of international content distribution, and MD across the UK, Australia and Eastern Europe for Viacom International Media Networks (VIMN), at the 11th annual Australian Broadcasting Summit. In the interview, Viacom's David Lynn talks about the future of broadcast TV, and tells Maddie Ross about the opportunities posed by media convergence in enhancing audience engagement with broadcast content, and why the future of TV is social with the way technology is deepening the relationship between viewer and content. He also discusses the epic challenges associated with measuring audiences across platforms, and shares his thoughts on what TV broadcasters must do to stay relevant moving forward.
Click here to watch B&T Magazine's exclusive interview with David Lynn, who is responsible for VIMN’s 63 TV channels, 19 online properties and four mobile TV channels which include MTV, VH1 and VIVA, in addition to the BSKYB joint venture businesses Nickelodeon, Nick Jr and Comedy Central, on bandt.com.au!
