Appy Food And Drinks Co. Selects London, UK-Based Clooci Studios To Design The Packaging For Appy's Nickelodeon Juice Drink Line

The design industry news website Design Week is reporting the Nickelodeon UK news that Appy Food & Drinks Co. hired the London, UK-based design company Clooci Studios to design the packaging for the beverage company's upcoming new Nickelodeon Juice Drink line, which is planned to be launched at retail and be sold in shops around the UK from June 2013:

Clooci Studio has designed the packaging for the Appy Co. Juice Pouches range of children’s drinks, featuring Nickelodeon television channel characters on packs. The brand says this is the first UK range of kids’ juice drinks to use natural sweetener Stevia instead of sugar, and initially the range will feature SpongeBob SquarePants on the Orange & Pineapple variant, Dora the Explorer on Tropical Vitamin Boost and Teenage Mutant Ninja Turtles on the Apple & Blackcurrant product.

Appy Food and Drinks's upcoming Nickelodeon Juice Drink Pouches range will be the first UK range of kids' juice drinks to use Stevia instead of sugar, and the first UK Juice range to use Nickelodeon characters on the packaging. Initially, three flavours will be available to purchase: "SpongeBob SquarePants" (Orange & Pineapple), "Dora the Explorer" (Tropical Vitamin Boost) and "Teenage Mutant Ninja Turtles" (Apple & Blackcurrant). Further flavours are planned to be revealed later in the year. Low in fat, saturated fat, salt and sugar, the range is a healthier option than many other juices currently on the market. The Juice pouches also contain no artificial preservatives and are the first kids drink to use the recently acclaimed natural sweetener Stevia – a zero calorie ingredient that tastes like sugar, whilst keeping the drink all green on the new incoming drinks traffic light system.
Appy will also be running a competition, with prizes to be won, every week; Prizes will include a range of goodies including: teddy bears, DVDs, stickers, iPods, iPads, passes to Nickelodeon Land for a family of four, and a grand prize of being taken on a cruise holiday on a Nickelodeon cruise line. To enter the competition entrants must scan the props on the back of the juice packages and use them on the Appy Drinks App to customise their own pictures, and then share them via Twitter or Facebook. T&Cs will apply. You can find out more information about Appy Food & Drinks Co.'s upcoming Nickelodeon Juice line here on NickALive!. You can also view Clooci Studio's designs for the Nick Juice range here on the design studios official Behance profile.