Viacom International Media Networks Recruits W Communications For Corporate And Digital Work

The following news article from PRWeek is reporting the Nickelodeon News that Viacom International Media Networks (VIMN) has hired the London, UK-based public relations consultancy W Communications for corporate and digital work, including to help raise awareness for Viacom events such as the MTV Europe Music Awards and promoting opportunities for commercial partnerships with VIMN's bouquet of channels, including Nickelodeon, MTV and Comedy Central:

Viacom hands W Communications corporate and digital brief

Broadcasting heavy hitter Viacom has brought in W Communications to look after MTV, Nickelodeon and Comedy Central.

Viacom channel: Nickelodeon

Viacom International Media Networks - one arm of the wider Viacom business - will use the agency for corporate and digital work.

Included in the new international brief is awareness-raising for events such as the MTV Europe Music Awards and promoting opportunities for commercial partnerships with the channels.

News of the appointment comes shortly after Viacom's CEO Robert Bakish acknowledged MTV 'has a shelf life'.

His words follow plummeting audience figures in the US, with the MTV Video Music Awards seeing viewer numbers halve last year.

However, PRWeek understands work will not focus specifically on this issue.

W Communications head of media Becky Charles will lead the work and report to Viacom's senior V-P Philip Bourchier O'Ferrall.

Agency founder Warren Johnson said: 'It's an exciting time for Viacom as TV and digital collide to create a world of connected media and immersive experiences. Our role is to hero the amazing work its brands like MTV are doing.'