Nick Jr. UK's new branding showcases the strong roster of preschool programming available on the network including "Peppa Pig", "Dora the Explorer", "Bubble Guppies", "Team Umizoomi" and "Tickety Toc", and features characters from popular Nick Jr. UK shows in imaginative garden-like settings. Nick Jr. UK's new branding also features the new network strapline of "Every day's an adventure". Nick Jr. UK's latest brand new look is based on and part of Nickelodeon's global update of the Nick Junior brand.
To complement the refreshed feel of the on-air identity of Nick Jr., Nick Jr. UK's official website, Nickjr.co.uk, has also been updated with a new 'Grown ups' section dedicated to parents. Within the online area users can find editorial articles under the 'You Time' section, a new 'Fun Finder' that allows parents to quickly find games and activities through selecting characters and activity type, as well as collating all of the Nick Jr. apps and upcoming events in dedicated sections. Parents are also able to tailor the content on the site by personalizing and saving preferences in the 'My Nick Jr.' section.
The launch of Nick Jr. UK's 'Everyday’s an Adventure' will be supported with a marketing and PR campaign, which will launch in early spring and run across the year.
Nick Jr. UK's official Twitter (@NickJRUK) and Facebook profile pages have also started to use Nick Junior UK's brand new design.
Below is Nickelodeon UK's Press Release announcing the exciting Nick Jr. UK News:
Nickelodeon UK turns every day into an adventure on Nick Jr.Also, from The Drum:
London, UK – 7th January, 2013 - Nick Jr., the UK’s most popular commercial preschool brand in cable and satellite homes, has unveiled a new look and network strapline across its Nick Jr., Nick Jr.+ 1 and Nick Jr. 2 channels. Live from this morning, the new branding will showcase the strong roster of preschool programming available on the network including Peppa Pig, Dora the Explorer, Bubble Guppies, Team Umizoomi and Tickety Toc. The new branding will also articulate the new network strapline of ‘Every day’s an adventure’.
“’Every day’s an adventure’ perfectly encapsulates the key learning style of our preschool audience and all of the core Nick Jr. programming with its strong sensibilities of imaginative learning and exploration. In addition to providing a strong basis for viewers navigating across the network, the new branding will also act as the framework for additional content that could be added to the Nick Jr. channels,” said Tina McCann, Managing Director of Nickelodeon UK. “This refresh gives us an opportunity to build upon our success with family audiences and better align our preschool and parental offering across both on air and online platforms.“
On air - New interstitials featuring recognizable and beloved Nick Jr. characters in imaginative garden-like settings will act as channel navigation. Day parting will remain a consideration across the preschool suite of channels with interstitials and programming reflecting the waking, active, napping and bedtime rhythms of the preschool audience. The New Year will see additional short-form content including the musical The Go!Go!Go! Show and Big Block SingSong as well as the imaginative Cardboard Box Adventures debut across the network. Guess How Much I Love You - The Adventures of Little Nutbrown Hare, based on the celebrated books by Sam McBratney will also premiere on Nick Jr. in early 2013.
Digital - In addition to the refreshed feel of the on air identity of Nick Jr., Nickjr.co.uk has also been updated with a new ‘Grown ups’ section dedicated to parents. Within the online area users can find editorial articles under the ‘You Time’ section, a new ‘Fun Finder’ that allows parents to quickly find games and activities through selecting characters and activity type, as well as collating all of the Nick Jr. apps and upcoming events in dedicated sections. Parents are also able to tailor the content on the site by personalizing and saving preferences in the ‘My Nick Jr.’ section.
The launch of ‘Everyday’s an Adventure’ will be supported with a marketing and PR campaign, which will launch in early spring and run across the year.
Nick Jr., with its sister channel Nick Jr. 2, is the most popular commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr. broadcasts hit shows including Dora the Explorer, Peppa Pig, Ben and Holly’s Little Kingdom, Bubble Guppies and Olive the Ostrich. In 2009 Nick Jr. won BAFTA Children's Channel of the Year. More information on programming as well as clips, games and exclusive downloadable content is available at nickjr.co.uk Viewers have the opportunity to catch up with the schedule through Nick Jr.+1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.
Launched in 1993, Nickelodeon UK comprises seven dedicated award-winning entertainment channels for kids aged 2-12 and is a joint venture between MTV and BSkyB Networks. The Nickelodeon Network is a top performing commercial kids TV network in the UK and the Nickelodeon channels are available in over 14 million cable and satellite homes.
New identity and strapline developed for Nick Jr
A new look and network staple has been developed for preschool cable and satellite station Nick Jr.
The branding went live this week, and will run alongside e network strapline 'Every day's an adventure' both of which, were developed in the US.
On air promotional activity has been developed by the channel's UK in-house creative communications team, including the use of new interstitials feature characters from the channel such as Peppa Pig, Dora the Explorer and Tickety Toc.
The UK website has also been updated to add the identity and a new Grown Ups section which offers parents advice on games and activities to undertake with their child.
"'Every day's an adventure' perfectly encapsulates the key learning style of our preschool audience and all of the core Nick Jr. programming with its strong sensibilities of imaginative learning and exploration. In addition to providing a strong basis for viewers navigating across the network, the new branding will also act as the framework for additional content that could be added to the Nick Jr. channels," said Tina McCann, managng director of Nickelodeon UK. "This refresh gives us an opportunity to build upon our success with family audiences and better align our preschool and parental offering across both on air and online platforms."
Marketing and PR activity will also run in Spring featuring the strapping, again developed in-house, with media planning and buying from UM.
Category Design, Marketing
Location UK
Tags Nick Jr, UM, Dora the Explorer