Nickelodeon UK Unveils Exclusive Sneak Peek Picture From The Brand New "Victorious" Special "Tori Goes Platinum"

To celebrate Nickelodeon UK and Ireland premiering and showing the brand new special double episode of the hit Nickelodeon comedy series "Victorious" called "Tori Goes Platinum" on Nickelodeon UK and Ireland and Nickelodeon HD UK on Friday 19th October 2012 at 6.00pm (repeated one hour later at 7.00pm on Nick UK's plus one (+1) timeshift channel, Nickelodeon +1), as part of "October on Nickelodeon UK 2012", Nickelodeon UK and Eire have posted a exclusive sneak peek photograph from the "Victorious" special titled "Tori Goes Platinum" on their official Twitter feed (@NickelodeonUK):

I'm going to give you guys a special sneak peek from Tori Goes Platinum in a bit! Watch out for it!! #newvictorious RT

And:

Here it is! If this is a pic from the ep wonder whats going to happen!! #newvictorious http://ow.ly/i/10GCo

Nickelodeon UK Announces Plans To Premiere The Brand New "Fred" Movie "Fred 3: Camp Fred" On Friday 26th October 2012

According to the online television schedule guide Digiguide, to celebrate the October/November 2012 school half-term/mid-term holidays on Nickelodeon UK, Nickelodeon UK will premiere and show the brand new Nickelodeon Original TV Movie called "Fred 3: Camp Fred", on Nickelodeon UK and Ireland and Nickelodeon HD UK on Friday 26th October 2012 at 6.00pm (repeated at 7.00pm on Nick UK's plus one (+1) timeshift channel, Nickelodeon+1), as part of "October on Nickelodeon UK"!

In the brand new "Fred" movie, called "Fred 3: Camp Fred" (formally titled "Fred Goes to Camp"), school's out for the summer and the fast-talking, hyper teenager "Fred Figglehorn" is headed to camp! In Fred 3: Camp Fred, Fred's mom (Siobhan Fallon Hogan) enrolls him in the world's worst summer camp - the dilapidated Camp Iwannapeepee. Fred is miserable until he meets a motley group of campers who teach him what camp is really about – making new friends. Together, Fred and his new friends, "Magoo" (Joey Bragg), "Dig" (Adrian Kali Turner, "Bad Teacher", "The Walking Dead"), "Spoon" (Leah Lewis), and "Chatter" (Matthew Scott Miller), are determined to muster up the strength and confidence to beat their rivals at the nearby posh Camp Superior in the annual Summer Camp Games. Based on one of the most popular internet characters of all time, the third installment of the hit TV movie franchise also features Tom Arnold as Floyd the camp director, WWE Superstar John Cena as Fred's imaginary dad, Charlie Carver ("Desperate Housewives") as Hugh Thompson the resident jock, Daniella Monet ("Victorious") as Fred's sassy best friend Bertha, Jake Weary ("As the World Turns") and Carlos Knight ("Supah Ninjas") as Fred's rivals. "Fred 3: Camp Fred" is executive produced by Brian Robbins of Varsity Pictures, Michael Green, Gary Binkow and Evan Weiss of The Collective, and Lucas Cruikshank. The movie is written by Drew Hancock ("Supah Ninjas", "FRED: THE SHOW") and directed by Jonathan Judge ("FRED: THE SHOW", "Big Time Rush").

[Nickelodeon UK News credit: The Nickelodeon UK fanblog NickUKHub]

Nickelodeon UK Announces The Spooky Programming Line-Up For Week 3 Of "Make My Monday" On Monday 22nd October 2012 - New "iCarly", New "Teenage Mutant Ninja Turtles" And New "SpongeBob SquarePants"!

Nickelodeon UK has announced the line-up for the third week of Nickelodeon UK and Ireland's brand new programming block and stunt "Make My Monday", which Nickelodeon UK will show on Nickelodeon UK and Ireland and Nickelodeon HD UK on Monday 22nd October 2012 to Make YOUR Monday as part of "October on Nickelodeon UK 2012"!

According to the online television schedule guide Digiguide, as part of the third week of "Make My Mondays", Nickelodeon UK and Ireland and Nickelodeon HD UK are planning to premiere and show three brand new Halloween-themed episodes of three popular Nickelodeon shows to celebrate Halloween, including the spine-chilling brand new "SpongeBob SquarePants" episode "Ghoul Fools" at 4.30pm (repeated from 5.30pm on Nick UK's plus one (+1) timeshift channel, Nickelodeon +1), the brand new episode of Nickelodeon's brand new action-packed CGI-animated "Teenage Mutant Ninja Turtles" television series called "I Think His Name is Baxter Stockman" at 5.00pm (repeated at 6.00pm on Nickelodeon+1) and the frightening brand new episode of Nickelodeon's hit original comedy show "iCarly" titled "iHalfoween" at 5.30pm (repeated at 6.30pm on Nick+1) on Monday 8th October 2012!

Below is Nick UK & Eire's full schedule line-up to celebrate the third week of Nickelodeon UK and Ireland's brand new programming block and stunt "Make My Mondays" and Halloween on Monday 22nd October 2012:

4:30pm New SpongeBob SquarePants - Ghoul Fools: Whilst SpongeBob and Patrick Star are cloud watching, Lord Poltergeist's house crashes. After SpongeBob and Patrick decide to go in, they find Lord Poltergeist. However, Patrick doesn't believe the Poltergeist is a real ghost. Because the house's engine room has broke down, Lord Poltergeist gives SpongeBob and Patrick just 24 hours to fix it, so SpongeBob and Patrick enlist the help of Mr. Krabs, Squidward Tentacles and Sandy Cheeks to help fix Lord Poltergeist's houses' engine room. Guests: Chris Elliott as Lord Poltergeist; Episode Notes: This is the second Halloween special (the first one was "Scaredy Pants"), and the 3rd appearance of the Anchovies.

5:00pm Teenage Mutant Ninja Turtles - I Think His Name is Baxter Stockman: When the Turtles sneak out against Splinter's wishes to spend time with April O'Neil, they battle Baxter Stockman, a deranged inventor in mechanical battle armor.

5:30pm iCarly - iHalfoween: After Carly Shay (Miranda Cosgrove), Sam Puckett (Jennette McCurdy), Freddie Benson (Nathan Kress) wonder why people can't celebrate Halloween more than once a year, they decide to celebrate it halfway through the year as well by creating a new holiday termed "Halfoween" and by having a party. Carly dresses up as a life-size serving of tuna sushi, Sam dresses up with a hat with "hand sanitizer" on it, and Freddie dresses up as Lewbert. Once Nevel finds out, he dresses as a purple robot and give the "iCarly's" candy, which changes their voice and freaks out many people. Because of this, they angrily split up to find out who the purple robot is. Freddie successfully finds Nevel in the iCarly studio. He calls Carly and informs her it was Nevel, but Nevel's friends Ivan and Dimitri force Freddie into the robot costume. Nevel silences him and magnetically seals the head so Freddie cannot take off the costume. Guest Stars: Reed Alexander as Nevel Papperman, BooG!e as T-Bo.

Nickelodeon UK and Ireland and Nickelodeon UK HD will also encore the brand new episode of TMNT titled "I Think His Name is Baxter Stockman" at 7.00pm (repeated at 8.00pm on Nickelodeon+1) and the brand new episode of "iCarly" called "iHalfoween" at 7.30pm (replayed at 8.30pm on Nickelodeon +1) on Monday 22nd October 2012.

[Nickelodeon UK News credit: The Nickelodeon UK fanblog NickUKHub]

"Big Time Rush" Actress Jordan Van Vranken Donates The Proceeds Of Her Latest Movie "After the Wizard" To The Ronald McDonald House Charities Of Memphis

Below is a Press Release by the North American actress Jordan Van Vranken from PRNewswire:

Teen Actress Jordan Van Vranken Donates Film Proceeds to the Ronald McDonald House Charities of Memphis

MEMPHIS, Tenn., Oct. 10, 2012 /PRNewswire/ -- Jordan Van Vranken, a Memphis native who has found her way to the big screen, will premiere her new film, the indie feature After the Wizard, at Memphis' Malco Paradiso Theatre on October 27, 2012. After the Wizard screened at The International Family Film Festival in Hollywood earlier this year and opened in select theaters nationally.

Van Vranken has been very involved in fundraising for the Ronald McDonald House Charities of Memphis. Growing up in Memphis, she saw firsthand the incredible impact that the Ronald McDonald House has on the families it services. For this reason she, along with the director and distributor of the film, are donating all proceeds from the premiere to the John "Bad Dog" McCormack Foundation and the Ronald McDonald House Charities of Memphis.

"In the course of filming After the Wizard, I learned about Jordan's ongoing commitment to the Memphis Ronald McDonald House as well as the significant involvement of her mentor 'Bad Dog.' Doing anything with Jordan is a privilege. Given how much the Ronald McDonald House has done for children, it's an absolute honor to screen After the Wizard in support of this great organization and its continuing work," said Hugh Gross, director of After the Wizard.

Jordan's love and commitment to St. Jude Children's Research Hospital and the Ronald McDonald House proved to be contagious. Jordan and Jermel Nakia, who plays the role of the Scarecrow in the film, will be at the premiere. The director and distributor plan to be in attendance as well.

"Memphis will always be home to me. I love coming back and I love being able to give back. Bad Dog was my mentor ... he encouraged me and we worked together during many Radiothon fundraisers. The Ronald McDonald House has become a huge part of my life and I think the work they do is amazing. I knew if I could give back with this film -- and if the Director and distributor agreed -- then a screening in Memphis with the benefits going to both of these organizations is what I would want to do," said Van Vranken.

Jordan Van Vranken has appeared in over 30 films including Bad Teacher with Cameron Diaz, and television including Criminal Minds and Nickelodeon's Big Time Rush. Jordan was recognized at the 32nd Annual Young Artist Awards for "Best Actress in a Voice-Over Role" for her work in the Warner Brothers' animated series' Chadam where she dedicated her award to legendary Memphis disc jockey John "Bad Dog" McCormack who lost his battle to leukemia.

Chris Jarman with 98.1 "The Max" will host the event and the red carpet meet and greet at 8:30 a.m. To purchase tickets email afterthewizardreservations@gmail.com.

www.imdb.me/jordanvanvranken
www.jordanvanvranken.com
www.facebook.com/pages/jordan-Van-Vranken/84370484523
www.afterthewizard.com

Contact: Kristina Bran
Walker + Associates
(901) 259-4307

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Jordan Van Vranken

RELATED LINKS
http://www.jordanvanvranken.com.

The North American actress Jordan Van Vranken portrayed the character 'Gangster Daughter' in the episode of the hit Nickelodeon comedy series "Big Time Rush" called "Big Time Girl Group".

Nickelodeon Preschool's "The Fresh Beat Band" To Perform At The Adler Theatre In Davenport, Iowa, USA On 10/19

From The River Cities' Reader:

What's Happenin': Thursday, October 11, through Wednesday, October 24

[...]

What Else Is Happenin'... ?

MUSIC

[...]

Friday, October 19 – The Fresh Beat Band. Concert with Nickelodeon's popular preschool-music group and stars of the hit TV series. Adler Theatre (136 East Third Street, Davenport). 6:30 p.m. $29.50-39.50. For tickets, call (800)745-3000 or visit AdlerTheatre.com.

[...]

Analysis Of The Creative Media Sector

From Media Week:

Sector analysis: Creative media

With the rise of digital platforms some of the best media campaigns are taking on a new creative bent. Mike Fletcher discovers the work behind this new pioneering spirit.

Mercedes-Benz: Twitter users decide outcome of X Factor ad

The X Factor’s opening weekend of live shows were notable for more than Gary Barlow’s walk-out and Louis Walsh’s inability to answer the same simple "Who are you sending home?" question he’s been asked for the past nine years. It also marked the first time in the UK that Twitter has driven the storyline for a TV ad.

The campaign for Mercedes, by Abbott Mead Vickers BBDO and planned and bought by Maxus, was designed to promote the car marque’s new A-Class vehicle to a younger, second-screen savvy audience.

Following an online teaser and press advertising, two 60-second spots were aired during The X Factor’s first two commercial breaks on 6 October. Featuring the rapper Kano and his driver, who are chased on their way to a secret gig, viewers were asked to choose what the characters did next.

Viewers could vote on Twitter by posting one of two hashtags, which directed the characters to either ‘hide’ or ‘evade’ and then either ‘switch’ or ‘lift’. The final ad in the sequence ran during Sunday’s vote-off show. The 90-second spot recapped the first two episodes before revealing the concluding chapter.

The campaign, which runs until 2 December, is also supported by a YouTube channel showing the full ad sequence so viewers can create their own story.

Expanding creative horizons

According to David George, Mercedes-Benz UK marketing director, the campaign wasn’t just about creating a media first. By expanding its creative horizons, Mercedes has set out to appeal to a younger, more dynamic car buyer by tapping into the second-screen behavioral trend of "getting involved".

"In doing so, we hope to really cut through, and create a positive, lasting impression on their view of the brand," George says.

Mercedes isn’t the only brand adopting creativity as the heartbeat of campaign planning. As brands battle for cut-through in a world where consumers edit out the messaging that fails to resonate with them, creative campaigns are on the increase and having the word 'creative’ in a media job title has increased expectations.

"It’s the most exciting of times to work in media currently," says Steve Parker, managing director of MediaVest. "There’s so many examples of agencies pushing the boundaries with traditional media whilst the relationship between brand and consumer is so different now. Content has grown in importance. As a result, so have collaborative relationships between agencies and media owners, which once may have been considered more adversarial."

Channel 4’s recently launched video ad formats, which feature Ad Extend, Ad Link, Ad Mix and Ad Pause, have opened the door for deeper collaboration by giving advertisers the creative tools to better engage with online television audiences.

Tetley, Tata Global Beverages’ iconic tea brand, was the first to advertise on 4OD when programmes are paused, in a campaign created by MediaVest. The three-month partnership, which kicked off on 13 August, sees an advert for Tetley appear on-screen with the animated brand message ‘Make Time, Make Tetley’ whenever a 4OD programme is paused.

Parker believes the ad will play more than three million times before its tenure ends later this month. He says: "The digital age pulls us apart as much as it brings us together so Tetley, MediaVest and Channel 4 have partnered to create the first ever live pause advertising campaign that makes light of the natural synergy between pausing and having a tea break."

"Great creativity is being driven by technology, talent and trust and the media landscape is becoming more open as a result," he continues.

"It doesn’t happen with every brief and it’s not required with every campaign but the necessity for greater creativity is driving agencies to consult more closely with media owners and work with clients to match up new technologies with innovative executions."

Opening the way

Arena Media recently produced a campaign for Eurostar to promote Amsterdam as part of its ‘Opening The Way’ initiative. A Eurostar Live digital channel pulled in user-generated and paid-for blogger content and displayed it on multiple outdoor formats.

Arena's creative director Justin Gibbons says: "It was the first properly live digital campaign to manage multiple live feeds in numerous environments at any one time but importantly, it also signaled the start of Eurostar’s drive to embrace social content.

"There is now a necessity for greater creativity. It’s a counter reaction to the rise of the machines and our industry's more automated way of planning and buying media," he continues.

Independent media agency the7stars worked with Atlantic Records to also use fan-generated content in a fusion between social and outdoor media. Fans of the band, ‘Fun’ were invited to tweet a photo of their idea of fun for the chance to have their images incorporated onto a digital billboard.

The billboard, which could be seen at Westfield shopping centre from 25 to 27 May, integrated both Twitter and Instagram and updated at intervals to include new photos at random that carried the hashtag ‘isfun.’

Jack Melhuish, marketing director at Atlantic Records, says: "It’s important that we continue to find new and engaging ways to use outdoor advertising. Audiences have become more demanding in the level of interactivity they expect to have, with all forms of media."

Media is about achieving creative capital

Lee Ramsay, strategy director at Carat, agrees: "In the age of interactive-owned media, the notion of ‘media’ is a lot more than what you buy from a media owner. It’s also about achieving creative capital," he says.

Earlier this year, Carat partnered with Disney’s 'The Muppets' movie on behalf of Cravendale, a milk brand which, despite evidence that consumers like the product and its advertising, was not converting these positive attributes into sales.

"We wanted to create a ‘family connection moment’ with Cravendale at the heart. Our insight was that mums want to feel closer to their children by sharing the things they love from their own childhoods with their children. To put it another way, we wanted to flip pester power on its head," says Ramsay.

Online fans of Cravendale engaged with 'The Muppets' movie pre-launch through social media. An on-pack promotion offered a Kermit backpack whilst an online redemption hub, where codes that appeared on special packs could be entered, was packed with engaging content. The Muppets also took over Cravendale labels on two-litre bottles, livening up the milk aisle and achieving cut-through in an otherwise dull retail space. In-store activation was also accompanied by competitions.

Above-the-line amplification included TV, cinema, digital and social activity on the Disney channels. As a result, Cravendale’s Facebook page scored more than 50,000 likes and 4,739 interactions thanks to the partnership. In two weeks, more than 30,000 people registered online. There were 154,000 promotional online codes entered, with 50,000 of these coming within a week of the on-pack promotion launching.

"Collaboration is now at the heart of creativity, whether that’s with other agencies, media owners or opportunities that don’t currently exist," says Ramsay.

Driving creative collaborations

Another media owner working hard to provide advertisers with more creative building blocks is Bauer Media. In February last year, Bauer appointed former ZenithOptimedia creative director, Lucy Banks, as its first executive creative director. With a portfolio of magazine brands such as Grazia, FHM and Q, plus Magic and Kiss radio stations at her disposal, Banks’ role is to enhance the opportunities offered to advertisers interested in collaborating with programming and editorial.

She says: "At Zenith, the 'creative' in my job title was more about strategy, but at Bauer it’s about driving creative collaborations that are either product led, advertiser led or insights led.

"The Bauer Access model is to provide closer connections to the talent we have working on our brands, which in turn generates the best, most effective ideas," she continues.

"The best way to get truly disproportionate return on investment in marketing has always been to have the best ideas. But, getting great ideas is a more difficult and less straightforward model than simply buying a media campaign cheaply.

"Brands that are brave and clever enough to invest in great ideas and creative longer-term strategies need to be prepared to work in a new more collaborative dynamic," Banks concludes.

Dave Sibley, head of Be Viacom agrees. A year ago, Sibley formalised Viacom’s 15 years of experience working with advertisers interested in aligning themselves to its 14 youth brands including MTV and Nickelodeon.

Since then, brands such as ck one, Corona and Persil have all benefited from Be Viacom's ability to engage a youth audience creatively across formats including TV, social media and events.

As part of the launch of the new ck one jeans, fragrance and underwear range, six global parties featuring MTV Push artists were promoted through MTV's online channels and in-store.

Adding an event element

The six events touched 7,000 people whilst MTV On air News Hits in the US, UK, China and Brazil, along with MTV social media support, produced 72 million touch points.

"Branded TV entertainment and creativity across social media helps if you already have a mass audience. SpongeBob SquarePants for example has over 37 million fans on Facebook. Our brands can give advertisers huge cut-through and by adding an event element into the mix, we can create real brand engagement at a personal level," says Sibley.

Creativity therefore is being driven by media owner collaboration, greater insights, social media and new available technologies and will continue to push the boundaries of advertising across all formats.

However, the most creative ideas should also be the smartest. As Enyi Nwosu, managing director of M&C Saatchi’s Central Strategy Unit points out: "Sticking a QR code on a poster on the London Underground is useless if there’s no wifi to access it. Similarly, if a brand has a creatively brilliant idea for gaining a television audience’s attention, they now need a further brilliant idea to keep ahold of that attention by enabling the audience to access content on second screen.

"There's an undeniable need for more creative content but it needs to be coupled with a better understanding of success."

Only then will creativity across the media landscape really achieve the X Factor.

Nickelodeon Suites Resort In Orlando, Florida, USA Announces Plans To Celebrate Halloween With "Nick or Treat" Events Throughout October 2012!

Nickelodeon Suites Resort (also known as the Nick Hotel / Nickelodeon Hotel) has announced on their official website, NickHotel.com, that, to celebrate the spookiest and scariest month of the year and Halloween, Nickelodeon Suites Resort will be holding special Halloween themed events over every weekend during October 2012 for hotel visitors and guests to participate in called "Nick or Treat", which promises fun for all the family!

Orlando Halloween Nick or Treat Event

Weekends in October

Nick or Treat your way through our spooktacular resort, meet Nickelodeon characters dressed up for the occasion, play ghoulish games or get your party on at our Spooky Splash Bash. There's an activity for the little goblin in every family.

Nick or Treat - Saturdays 2:30 p.m. to 3:30 p.m.

Dress up to collect goodies from Nickelodeon characters at six Nick or Treat stations throughout the resort. Guests of all ages are encouraged to wear their favorite costumes or borrow themed accessories from us.

Spooky Splash Bash - Fridays 7:30 p.m. to 8:45 p.m.

Get your party on at our Spooky Splash Bash! Gather at the Lagoon Pool where you'll dance, eat candy apples, drink witches brew, and create a Halloween craft. Slide down one of 7 water slides and most importantly get SLIMED! Our 400-gallon dump tank will soak your family - Splash Bash style. Party is free to guests. Charges apply for food, beverages and crafts.

Nick After Dark Halloween Style - Saturdays

This fully-supervised program includes gooey games, Halloween-style snacks, VIP seats for the Studio Nick show, a hands-on SLIME experience, and a private 4-D Experience movie. Arrive in costume or borrow themed accessories from us. Program runs for ages 5 through 12. Reservation and fee required.

Nickelodeon Suites Resort In Orlando, Florida, USA Announces A Fall Super Saver 96 Hour Sale

From the latest Nickelodeon Suites Resort (also known as the Nick Hotel / Nickelodeon Hotel) e-Newsletter (October 2012):

Fall for Hot Deals - Save up to 30%

Fall Super Saver - 96 Hour Sale

Don't miss your chance to save big with our exclusive 96 hour sale! The weather is cooler but the deals are just as hot! Experience the ultimate family vacation at the Nickelodeon Suites Resort. It's an adventure for the whole family. You'll have the SLIME of your life with events like a daily Mass Sliming at the Lagoon Pool, sliding down 13 slides and flumes at our two over-the-top water parks, live shows like Double Dare and Story Time with Dora and Friends, and have dinner with the Teenage Mutant Ninja Turtles.

Plus, each Saturday in October and on Halloween you can Nick or Treat your way through our spooktacular resort, meet Nickelodeon characters dressed up for the occasion, play ghoulish games or get your party on at our Spooky Splash Bash. There's an activity for the little goblin in every family.

Offer includes:

* Save 30% off a cozy family suite
* Breakfast at the Mall Buffet for two adults and two children each night of your stay.*
* Must book by October 12

Book Now!

[See below] for complete terms and conditions.

Check out these other great offers:

2012 Military Discount Hotel Package includes:

* 20% off accommodations in a family suite
* 10% off food and beverages during your entire stay
* 10% off an Ultimate SLIME Experience
* 10% off 4-D Experience films

Book Now!

Click here for complete terms and conditions.

2012 Hero Appreciation Package includes:

* 20% off accommodations in a family suite
* 10% off food and beverages during your entire stay
* 10% off an Ultimate SLIME Experience
* 10% off 4-D Experience films
* 2% of your accommodations rate will be donated to the National Fallen Firefighters Foundation

Book Now!

Click here for complete terms and conditions.

* The Fall Super Saver package is based on two adults and two children and includes one buffet breakfast at the Mall Buffet per person each morning, excluding day of arrival. Package inclusions and prices are subject to availability and do not include resort fee and tax. This package cannot be used in conjunction with any other offers or specials at Nickelodeon Suites Resort. Valid on new reservations only. Not valid on Group bookings. Additional restrictions and blackout dates may apply. A non- refundable deposit of one night's room, tax and resort fee is due at time of the booking. If cancellation takes place the guests will forfeit one night's room charge plus tax and resort fee. Offer is non-commissionable and minimum and maximum number of guests will vary by accommodation type. Guest must present the credit card used to secure this reservation at check-in along with a valid photo ID.

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