Nickelodeon's 'Camp Orange' a hit in UK, Australia
by Todd Phillips, Viacom International Media Networks
Originally launched in Australia, Nickelodeon's Camp Orange, the kids-only, reality competition series, is now entertaining kids in the UK for a second season. And in addition to crossing borders, the show is also breaking ratings records. It's a prime example of what Viacom International Media Networks President and Chief Executive Officer Bob Bakish calls "glocal" content – programming that strikes the right balance between local and international elements, and thus can enjoy success in markets where it's transported.
In Australia, Camp Orange recently concluded its eighth season as the network's most watched Camp Orange episode ever, with hosts and ASTRA award winners Luke & Wyatt [Luke Ryan & Wyatt Nixon-Lloyd] joined this year by celebrity guest host and iCarly star Jennette McCurdy. Season 8, titled Camp Orange: Girls V Boys, premiered on Nickelodeon Australia on June 26 and was the #1 program on subscription television during its timeslot, capturing a 32.7% share among kids 5-12 and a 5.7% share of all subscription television viewers. The strong debut marked a 86% increase over last season’s premiere, and placed the episode as the highest rated premiere in the series’ eight-year history. As competition heated up throughout the five-episode season, so did audience figures, with the finale going down in history as the channel’s highest rated episode of Camp Orange ever, up 48% on last season's finale and 56% on the prior week's episode. The finale became the third most watched program on all of subscription television for the day, with only Nickelodeon's iCarly and Aussie rules football beating it to the #1 position.
Hot on the heels of the franchise's success in Australia, the UK-produced format of the series is also generating success for Nickelodeon UK, where the second season of Camp Orange: The Lost Kingdom premiered on August 12 and attracted audience numbers that placed Nickelodeon as the #2 children’s channel in the country. Ratings have also increased between the premiere and episode two. Presented by Jamie Rickers and Anna Williamson with former Olympian Denise Lewis serving as the Games Master, the new season sees four teams of best friends take on the wilds of Aviemore, Scotland. In addition to confronting freezing lakes, buckets of slime and the creepiest of crawlies, the best friends will learn that teamwork and cooperation are vital for success within the Lost Kingdom. Online, where audiences can vote for which team should be named “Champ Orange,” viewers submitted more than 33,000 votes within the first 24 hours of the premiere episode being broadcast – a number that’s since jumped to 230,000 votes. And Camp Orange's success goes beyond ratings: with more than 6,000 competition entries online, people not only want to watch the show, they want to be a part of it.
Tags: Camp Orange, GLOCAL
Saturday, August 25, 2012
Nickelodeon's Adventure Reality Show For Best Friends, "Camp Orange", A Hit For Nickelodeon UK And Nickelodeon Australia & New Zealand
From Blog.Viacom, the official blog of Viacom Inc., who is the parent company of the Nickelodeon brand:
Consumer Insights: Nickelodeon's 'International GPS: Kids' Influence'
From Blog.Viacom, the official blog of Viacom Inc., who is the parent company of the Nickelodeon brand:
Consumer Insights: Nickelodeon's 'International GPS: Kids’ Influence'
by Christian Kurz
Unlike previous generations, decision-making within families today is almost entirely collaborative – and as kids become more influential, they're impacting purchasing decisions. Whether it's to teach their kid that his/her opinion matters – or because they feel that their child has a stronger opinion or is more knowledgeable about brands than they are – parents are asking their kids for their opinions and taking them seriously. In “International GPS: Kids’ Influence,” Nickelodeon takes a look at the relationships between parents and kids across 11 countries, today’s increasingly collaborative family dynamics and the power of kids’ influence over purchasing decisions.
Key Findings:
Parents and kids have a very different type of relationship than in past generations. The figures below are skewed particularly high in Brazil, Mexico, Poland and Korea, and less so in Western Europe.
* Two-thirds of parents agree that they are closer to their kid than their parents were to them, indicating less of a generation gap today.
* 61% of parents agree that they were more fearful of disobeying their parents than their kid is of disobeying them.
* A full 83% of parents consider their child to be one of their best friends – though this is much higher internationally than in the U.S.
Family decision-making has become less hierarchical and more collaborative in general.
There are a variety of approaches to decision-making, the majority of which involve kids' input.
* Board of Directors: In the most common approach, 56% of parents ultimately make the final decisions, but seek their kids' input beforehand.
* Family Meeting: In 44% of families, parents and kids discuss and decide together.
* Parent Screen: In just over one-fifth of households, parents provide options and let the child decide.
* Because I Said So: Only 13% of parents use this approach, making the decisions on their own.
* Kids Cut Loose: In 9% of families, the child decides on their own.
Parents and kids share a lot of things, from content to music and fashion.
* 94% share taste in TV shows, 98% watch TV together, 79% share music taste and 67% share clothing and shoes.
A majority of parents seek and consider their kids’ input about purchases: 71% of parents in the U.S. and 94% of parents internationally talk to their kids prior to buying something.
* In the U.S., parents seek their children’s opinions when buying products for the kids (95%), for the family (69%) or for themselves (28%).
* Internationally, parents seek their children’s opinions when buying products for the kids (99%), for the family (87%) or for themselves (55%).
Purchasing decisions are also collaborative across product categories. Kids make decisions or decide with parents when it comes to:
* Clothes/shoes (85%)
* Fast food (85%)
* Mobile phones (49%)
* Vacations (56%)
Parents often bring their kids to the store and kids often ask for things while shopping.
* 77% of kids accompany parents to clothing stores and 98% ask for things.
* 78% of kids accompany parents to drug stores and 93% ask for things.
* 67% of parents online shop with their kids.
Kids and brand recognition
Kids learn about brands from friends, the Internet and ads on television.
* 67% of kids learn about brands from friends, a figure that jumps to 71% in Canada and 82% in the UK.
* 63% of kids learn about brands online, a figure that jumps to 71% in the UK and 82% in Brazil.
* 57% of kids learn about brands from ads on television, a figure that jumps to 62% in the UK and 66% in Mexico.
TV sparks the most requests from kids for products they’ve seen advertised.
* 62% of requests come from brands they’ve seen advertised on TV – this figure jumps to 83% in Brazil.
* 50% of requests come from brands they’ve seen advertised online and 46% come from brands they’ve seen advertised in magazines.
Online, families learn about products through specific searches and brand websites (82% kids, 78% parents), and social media offerings, including those targeted at children (34% kids, 32% parents).
Kids hold economic power like never before
76% of kids globally receive some sort of spending number – this figure is higher in Germany (91%), the UK (88%) and Poland (86%).
For the most part, kids spend their money. The money they save is saved for “nothing in particular.”
* Across all countries surveyed, kids spend anywhere from 48% (in Belgium) and 66% (in Korea) of their money.
On a global average, 60% discuss finances and savings with their family. Discussions about savings tend to pertain to education, travel, electronics, cars or a home/apartment for the child.
Implications:
* Understanding family dynamics when it comes to decision-making is key to unlocking families' budgets.
* Given the power of kids’ influence over purchasing decisions, marketers would be remiss to exclude kids from their messaging and branding.
* When creating messaging and branding, marketers should keep in mind the types of products and stores kids have the most influence over. For example, nearly all kids ask for products at grocery (98%) and clothing stores (98%) – and are frequently granted their wishes.
The methodology:
This study was based on a quantitative online study with 6,900 kids 9-14 and 8,700 parents of 6-14-year-olds, across 11 countries.
Christian Kurz is Vice President of Research, Insight and Reporting at Viacom International Media Networks.
Tags: Consumer Insights, International GPS: Kids' Influence, purchasing decisions, research
Nickelodeon UK Unveils The Winners Of The Nickelodeon Fruit Shoot Skills Awards 2012!
Note - This NickALive! blog post contains spoilers about Nickelodeon's Fruit Shoot Skills Awards 2012, such as which extremely talented nominees won Golden Skillie Awards, that some NickALive! readers may prefer to avoid. Please scroll down the page if you wish to continue.
Arizona Snow, Morgan Price, Samuel Ramos, James Bell, Cameron Foster and Unity Allstars Pearl win coveted Golden Skillie Awards at the Nickelodeon Fruit Shoot Skills Awards 2012
Joe Swash, Laura Whitmore, Brad Kavanagh, Tasie Dhanraj, Alex Sawyer, Stephanie Davies, Steven Roberts, Pixie Lott, Amelia Lilly, Kimberly Wyatt and Ashley Banjo help hand out Golden Skillie Awards to the nominees who were voted the best of the best by thousands of Nickelodeon viewers
Exclusive performances and appearances by Amelia Lilly, Morgan Price, Lawson, Tyler James, and "Outnumbered" star Daniel Roche.
Nickelodeon UK thanks and rewards Nickelodeon UK & Ireland and "Camp Orange: The Lost Kingdom" presenters Anna Williamson & Jamie Rickers for showing their excellent skills and hosting duties with a sliming
The Skillies Awards, which took place on Saturday 21st July 2012, was a day to remember - and not just for the nominees! Nickelodeon and Fruit Shoot took over the Birmingham ICC for a day of crazy-skills, awesome showcases and celebrity appearances that wowed the crowds!
The day kicked off with Nickelodeon and Fruit Shoot's Pre-show Skills Fair activities outside the ICC where guests learnt to master various 'Skill Stations' themselves! Guests honed their skills on snowboarding simulators, surf simulators, penalty shoot out goals, and basket ball mini-clinics. Plus, Nickelodeon presenters Helena Dowling and Nigel Clarke taught visitors flash mob dancing and learnt a few skills of their own from Nick's coaches on Nickelodeon's outdoor stage. Nickelodeon even saw some guests' skills as visitors went onto the stage and performed to the crowds!
While filming on the set of "Camp Orange: The Lost Kingdom", Nickelodeon UK presenters Anna Williamson & Jamie Rickers received a telephone call asking them to present Nickelodeon's Fruit Shoot Skills Awards 2012, who then had to demonstrate they had what it took to present the live awards show by wowing Nickelodeon viewers with their impressive skills, all while running from Australia to Birmingham, UK.
The doors to the main event opened and Nickelodeon's Jamie and Anna hosted the Live Awards show where everyone's online votes determined which nominees took home the coveted Golden Skillie Awards!
Nickelodeon rocked the main stage with exclusive performances from "The Voice" finalist Tyler James, who sung "Higher Love", guitar pop band "Lawson", who performed "Taking Over Me", and X Factor Finalist Amelia Lily, who sung "You Bring Me Joy". Plus amongst those presenting Nickelodeon and Fruit Shoot's coveted Golden Skillie Awards were singer-songwriter Pixie Lott and dancer choreographer Kimberly Wyatt. The audience were wowed by a showcase of performances from some of Nickelodeon and Fruit Shoot's very talented nominees and it wouldn't have been Nickelodeon without some Slime obviously!
11-year-old Essex Freestyle Street Dancer Arizona Snow won the Golden Skillie Award in the Coolest Moves category, the award for the person with all the skills to pay the bills, which was handed to her by Nickelodeon UK star Joe Swash (from "LOL: Laugh Out Loud") and MTV Europe's Irish television presenter Laura Whitmore.
Nickelodeon and Fruit Shoot's "Best Trick" Golden Skillie Award, the award for the most mind-blowing trick, was won by 9-year-old professional magician Morgan Price, who became the youngest professional magician at the age of 6, which was awarded to her by Nickelodeon and "House of Anubis" Stars Brad Kavanagh (Fabian Rutter), Alex Sawyer (Alfie Lewis) and Tasie Dhanraj (Mara Jaffray).
9-year-old Sheffield gymnast Samuel Ramos, is set to become one of Britain's most promising Olympic Gymnasts, won the Golden Skillie Award for "Rising Sports Star", the award is for the Sport Star of tomorrow, which was presented to by Hollyoaks stars Stephanie Davies and Steven Roberts.
Nickelodeon and Fruit Shoot's "Rising Music Star" Golden Skillie Award, the Skillie Award that celebrates the slickest young Musicians out there ready and waiting to rock out in front of thousands of fans on stage, was won by James Bell, The Little Master of the Six-String who is set on Stage stardom, which was awarded to him by singer and songwriter Pixie Lott.
Nickelodeon and Fruit Shoot's "Fruit Shoot Inspiration" Golden Skillie Award, the Skillie Award for the most inspirational young person who has not only achieved so much with their own talent and determination, but also inspires others to work hard and play hard, was won by 17-year-old fundraiser and sports coach Cameron Foster, who, at the age of 9, suffered serious injuries from a skiing accident, and spent 6 weeks in a wheelchair. That time made him realise just how difficult it must be for people suffering from disabilities to play and fully enjoy sports. He was inspired to raise money for his local Disability Sports Organisation, and his charity work hasn't stopped since! So far he has raised approximately £15,000 for specialist sports equipment for disabled people, with countless sponsored runs, walks, and even abseiling down Manchester United's Football Stadium! He also puts his own sporting prowess to use and works with able-bodied and disabled young people as a volunteer coach with local Karate, Basketball, and Cricket Clubs!
Nickelodeon and Fruit Shoot's "The Big Talent Award" Golden Skillie Award, an award for the group of young athletes that Nickelodeon viewers feel demonstrates the best teamwork, collaboration and commitment to getting the job done, in style, was won by "Unity All-stars", a London, UK-based Cheerleading team who are two-time National Champions. With young athletes ranging from 10 years old through to 15 years old, their dedication to delivering International level Jazz Hands never falters!
Below is a full list of "Nickelodeon Fruit Shoot Skills Awards" Golden Skillie Award winners:
Coolest Moves:
Arizona Snow (Freestyle Street Dancer)
Best Trick:
Morgan Price (Magician)
Rising Music Star:
James Bell (Guitarist)
Rising Sports Star:
Samuel Ramos (Gymnast)
Big Talent:
Unity Allstars Pearl (Cheerleaders)
Fruit Shoot Inspiration:
Cameron Foster (Fundraiser and Sports Coach)
You can find out more information about the 2012 Nickelodeon Fruit Shoot Skills Awards, including information about all the nominees who were nominated in the first Nickelodeon Fruit Shoot Skills Awards, here on NickALive!.
Arizona Snow, Morgan Price, Samuel Ramos, James Bell, Cameron Foster and Unity Allstars Pearl win coveted Golden Skillie Awards at the Nickelodeon Fruit Shoot Skills Awards 2012
Joe Swash, Laura Whitmore, Brad Kavanagh, Tasie Dhanraj, Alex Sawyer, Stephanie Davies, Steven Roberts, Pixie Lott, Amelia Lilly, Kimberly Wyatt and Ashley Banjo help hand out Golden Skillie Awards to the nominees who were voted the best of the best by thousands of Nickelodeon viewers
Exclusive performances and appearances by Amelia Lilly, Morgan Price, Lawson, Tyler James, and "Outnumbered" star Daniel Roche.
Nickelodeon UK thanks and rewards Nickelodeon UK & Ireland and "Camp Orange: The Lost Kingdom" presenters Anna Williamson & Jamie Rickers for showing their excellent skills and hosting duties with a sliming
The Skillies Awards, which took place on Saturday 21st July 2012, was a day to remember - and not just for the nominees! Nickelodeon and Fruit Shoot took over the Birmingham ICC for a day of crazy-skills, awesome showcases and celebrity appearances that wowed the crowds!
While filming on the set of "Camp Orange: The Lost Kingdom", Nickelodeon UK presenters Anna Williamson & Jamie Rickers received a telephone call asking them to present Nickelodeon's Fruit Shoot Skills Awards 2012, who then had to demonstrate they had what it took to present the live awards show by wowing Nickelodeon viewers with their impressive skills, all while running from Australia to Birmingham, UK.
The doors to the main event opened and Nickelodeon's Jamie and Anna hosted the Live Awards show where everyone's online votes determined which nominees took home the coveted Golden Skillie Awards!
Nickelodeon rocked the main stage with exclusive performances from "The Voice" finalist Tyler James, who sung "Higher Love", guitar pop band "Lawson", who performed "Taking Over Me", and X Factor Finalist Amelia Lily, who sung "You Bring Me Joy". Plus amongst those presenting Nickelodeon and Fruit Shoot's coveted Golden Skillie Awards were singer-songwriter Pixie Lott and dancer choreographer Kimberly Wyatt. The audience were wowed by a showcase of performances from some of Nickelodeon and Fruit Shoot's very talented nominees and it wouldn't have been Nickelodeon without some Slime obviously!
11-year-old Essex Freestyle Street Dancer Arizona Snow won the Golden Skillie Award in the Coolest Moves category, the award for the person with all the skills to pay the bills, which was handed to her by Nickelodeon UK star Joe Swash (from "LOL: Laugh Out Loud") and MTV Europe's Irish television presenter Laura Whitmore.
Nickelodeon and Fruit Shoot's "Best Trick" Golden Skillie Award, the award for the most mind-blowing trick, was won by 9-year-old professional magician Morgan Price, who became the youngest professional magician at the age of 6, which was awarded to her by Nickelodeon and "House of Anubis" Stars Brad Kavanagh (Fabian Rutter), Alex Sawyer (Alfie Lewis) and Tasie Dhanraj (Mara Jaffray).
9-year-old Sheffield gymnast Samuel Ramos, is set to become one of Britain's most promising Olympic Gymnasts, won the Golden Skillie Award for "Rising Sports Star", the award is for the Sport Star of tomorrow, which was presented to by Hollyoaks stars Stephanie Davies and Steven Roberts.
Nickelodeon and Fruit Shoot's "Rising Music Star" Golden Skillie Award, the Skillie Award that celebrates the slickest young Musicians out there ready and waiting to rock out in front of thousands of fans on stage, was won by James Bell, The Little Master of the Six-String who is set on Stage stardom, which was awarded to him by singer and songwriter Pixie Lott.
Nickelodeon and Fruit Shoot's "Fruit Shoot Inspiration" Golden Skillie Award, the Skillie Award for the most inspirational young person who has not only achieved so much with their own talent and determination, but also inspires others to work hard and play hard, was won by 17-year-old fundraiser and sports coach Cameron Foster, who, at the age of 9, suffered serious injuries from a skiing accident, and spent 6 weeks in a wheelchair. That time made him realise just how difficult it must be for people suffering from disabilities to play and fully enjoy sports. He was inspired to raise money for his local Disability Sports Organisation, and his charity work hasn't stopped since! So far he has raised approximately £15,000 for specialist sports equipment for disabled people, with countless sponsored runs, walks, and even abseiling down Manchester United's Football Stadium! He also puts his own sporting prowess to use and works with able-bodied and disabled young people as a volunteer coach with local Karate, Basketball, and Cricket Clubs!
Nickelodeon and Fruit Shoot's "The Big Talent Award" Golden Skillie Award, an award for the group of young athletes that Nickelodeon viewers feel demonstrates the best teamwork, collaboration and commitment to getting the job done, in style, was won by "Unity All-stars", a London, UK-based Cheerleading team who are two-time National Champions. With young athletes ranging from 10 years old through to 15 years old, their dedication to delivering International level Jazz Hands never falters!
Below is a full list of "Nickelodeon Fruit Shoot Skills Awards" Golden Skillie Award winners:
Coolest Moves:
Arizona Snow (Freestyle Street Dancer)
Best Trick:
Morgan Price (Magician)
Rising Music Star:
James Bell (Guitarist)
Rising Sports Star:
Samuel Ramos (Gymnast)
Big Talent:
Unity Allstars Pearl (Cheerleaders)
Fruit Shoot Inspiration:
Cameron Foster (Fundraiser and Sports Coach)
You can find out more information about the 2012 Nickelodeon Fruit Shoot Skills Awards, including information about all the nominees who were nominated in the first Nickelodeon Fruit Shoot Skills Awards, here on NickALive!.