Meet the Commissiomners: Commmercial
Introduced By: David Jenkinson, Editor-in-chief & Managing Director, C21Media
Speakers: Louise Bucknole, Programming Director, Disney Channels UK & Ireland.
Beth Gardiner, VP Production & Development, Disney Junior, EMEA
Anthony Lukom, VP and MD UK and Ireland, Turner Broadcasting
Jamila Metran, Programme Manager CITV
Tim Patterson, VP Scheduling, Nickelodeon UK
After meeting the commissioners of the commercial arm of children’s television, it’s impossible not to feel excited about what the future holds. With bundles of energising new commissions and acquisitions, and some old faces including Winnie the Pooh and Teenage Mutant Hero Turtles, this high profile panel certainly had much to show off and be proud of. Kicking off was Louise Bucknole and Beth Gardiner from Disney. Boasting a proud and strong relationship with UK talent and production companies, Disney celebrated and showcased their outreaching programs to children through. With mentoring initiatives from sport stars developing kid’s skills on Disney XD to the chance to choose character names for the preschool shows, Disney have developed their relationships with their audiences. After calls from parents to make more bed time shows to put their children to sleep, Disney have responded with a brilliant adaptation of Winnie the Pooh in the form of bed time stories read by an unintentionally hilarious Robert Webb. Though it works, one can’t help expecting him to say something utterly coarse. With more savvy kids accessing shows through ipads and phones, Disney is geared up to respond to this demand. Their emphasis on encouraging a more happy, social and friendly audience, this move forward has never been more important.
Jamila Metran from CITV then followed with a whole host of new programming for children for all ages. Although, admittedly, a large part of their pre-school market is already catered for by Cebeebies, it’s clear that CITV are excelling in their older bracket with more live action programming. With a gap for factual shows after Disney took over the flagship "Art Attack", it's clear that CITV will welcome back something similar in the future.
Nickelodeon's Tim Patterson then presented a focussed "kids first" initiative. With an array of American shows, the direction of the company is clearly heading towards catering for the pre-school market. "Open to business" was Tim's recurring theme.
Exciting times for Nickelodeon await; with 44% of all kids viewing coming from a pre-school age, the desire for a new and original long-running show that identified closely with Nickelodeon’s brand burns strongly. Recently acquiring “Driftwood Bay”, it seems the gears are already in motion with this beautiful mixed-media show.
Finally, Cartoon Network's Anthony Lukom took the stage demonstrating that humour lies at the soul of the channel….and boy is this something that is truly working for Turner Broadcasting. Catering for a sense of humour encompassing almost every generation, “Ben Ten” and “The Amazing World of Gumball” stand strongly to the huge envy of other broadcasters, with CITV and Disney both desiring to be its output.
Narrative driven comedies with real kids in real settings are seen just as important to the channel, but also a highly successful and representative format. So what if the kids in the shows aren’t as cute, aspirational or charming to a Disney standard…they are reflective of who the audience is. With more and more children discovering themselves through play, Cartoon Network have ramped up their live action programming and cleverly incorporating old British Favourites amongst their schedule. Why? Because parents love introducing their kids to the shows they used to watch…simple, but greatly effective. With Mr Bean and Harry Hill rearing their gurning faces for the children’s market, where on earth can you go wrong?
With all channels demonstrating a keen interest in new programming, working in children’s television has never seemed so exciting.
Sunday, July 15, 2012
Tim Patterson, Vice President Of Scheduling At Nickelodeon UK, Presents Nickelodeon UK's Focused "Kids First" Initiative At The 'Children's Media Conference 2012'
Below is a 'Children's Media Conference 2012' blog post from the official website of the 'Children's Media Conference', a conference held in the UK for everyone involved in developing, producing and distributing content (on all platforms) to kids, where Nickelodeon UK announced this year (2012) that they would start to premiere and show in the not to distant future the brand new Nickelodeon sitcom "Bucket & Skinner's Epic Adventures", the brand new Nickelodeon comedy series "FRED: THE SHOW", the brand new original animated Nickelodeon series "The Legend of Korra" (Autumn/Fall 2012), the brand new Nickelodeon comedy show "How To Rock", and Nickelodeon's brand new CGI-animated "Teenage Mutant Ninja Turtles" series (October 2012):
Nickelodeon Ratings Watch Global - The Popular Animated Original Nickelodeon Series "SpongeBob SquarePants" Delivers Great TV Ratings For Nickelodeon USA
From Kidscreen:
Ratings Watch Global
This week, EurodataTV has provided us with the ratings for the top-five program broadcasts with kids two to 11 in the US between May 7 and June 3, 2012.
The top-five programs are:
1. SpongeBob SquarePants, Nickelodeon (May 12, 5.2% rating, 22.9% share)
2. Good Luck Charlie, Disney Channel (May 13, 4.9% rating, 19.6% share)
3. Shake It Up, Disney Channel (May 13, 4.6% rating, 17.7% share)
4. Dinosaur Train, PBS (May 14, 4.5% rating, 14.9% share)
5. Austin and Ally, Disney Channel (May 20, 4.4% rating, 16.6% share)
** Ratings supplied by Eurodata TV Worldwide/ Nielsen Media Research
Tags: Ratings Watch Global, SpongeBob SquarePants, US
Nickelodeon Australia Announces Plans To Premiere The Animated Original Nickelodeon Series "The Legend Of Korra" On Monday 3rd September 2012 At 4.30pm!
When Avatar Korra arrives in Republic City to master her airbending, she comes face to face with criminal bending gangs as well as members of a vocal anti-bending revolution.According to Nickelodeon Australia's brand new "Avatar: The Last Airbender - Book One: Water" promo/trailer which was made by Nickelodeon Australia Associate Producer Cameron Jeong (high quality video clip below with transcript), to countdown and celebrate Nickelodeon Australia and New Zealand starting to show "The Legend Of Korra", Nickelodeon Aus & NZ will be repeating the original series that started the adventure, "Avatar: The Last Airbender" (also known as "Avatar: The Legend of Aang"), every weeknight, which will lead up to Nickelodeon Australia and New Zealand premiering the brand new animated original Nickelodeon show "The Legend Of Korra" from Monday 3rd September 2012 at 4.30pm:
Before long, Korra's Avatar skills are put to the test when she encounters a group of Chi-blockers led by the charismatic and mysterious Amon, who threatens the city and all the benders in it. Despite the immense danger, Korra vows to fight the growing anti-bending revolution. But will she be able to stop Amon before he rises to power and makes his vision of a bending-free world a reality? Tune-in to Nickelodeon Monday September 3 at 4:30pm to watch the premiere!
Avatar: The Last Airbender - Book One: Water from Cameron Jeong on Vimeo.
Soon, Nickelodeon will open the doors to a brand new adventure, from the creators of Avatar [Michael Dante DiMartino and Bryan Konietzko]!
But before this new chapter begins, relive the legend of Aang, with Book One: Water.
Catch double episodes every weeknight, counting down to The Legend of Korra, coming this September.
Don't miss Avatar: The Last Airbender. Book One starts next Monday at7.00pm[8.55pm], only on Nickelodeon!
Nickelodeon UK Unveils The Series Name Of The Second Series Of "Camp Orange UK" - "Camp Orange - The Lost Kingdom"
Nickelodeon UK and Ireland have announced and revealed in their brand new "Camp Orange 2012" teaser trailer/promo (below) that the second series of "Camp Orange UK", Nickelodeon's adventure reality show for best friends, "Camp Orange 2012", which will be presented by Nickelodeon UK and Ireland presenters Anna Williamson & Jamie Rickers (also known as Nickelodeon's Jamie and Anna) and former Olympian Denise Lewis OBE, and which Nickelodeon UK will start to premiere and show on Nickelodeon UK and Ireland and Nickelodeon HD UK from Thursday 16th August 2012 (transmission time (TX) to be confirmed by Nick UK) as part of "Summer on Nickelodeon 2012", will be called "The Lost Kingdom":
Nickelodeon UK begun airing a series of "Camp Orange 2012" Nickelodeon Shorts (vignettes) which unveiled and give Nickelodeon UK viewers and "Camp Orange" fans a first look at the children selected to be campers (contestants) on the second season of "Camp Orange UK", along with announcing their "Camp Orange" teams' "Camp Orange" team names during early during early July 2012. According to Nickelodeon UK's "Camp Orange 2012" Nickelodeon Shorts, this years "Camp Orange" teams will be the "Crazy Einsteins" (a all girl team), the "Surf Turtles" (a boy/girl team), the "Moon Waffles" (a all girl team), and the "Noisy Ninjas" (a all boy team).
Also, below is a streaming Nickelodeon video clip and transcript of Nickelodeon UK's new "Camp Orange - The Lost Kingdom" ECP [End Credits Promotion] teaser promo/trailer:
Deep in the forest, there is a place of unthinkable challenges, unsolved riddles, where unimaginable creatures lie in wait.
This summer, friends will become heroes, in the adventure of a lifetime.
Camp Orange: The Lost Kingdom, coming this August.
Nick.co.uk/camporange
Camp Orange 2012, association with Fruit Shoot!
Also, below is a streaming Nickelodeon video clip and transcript of Nickelodeon UK's new "Camp Orange - The Lost Kingdom" ECP [End Credits Promotion] teaser promo/trailer:
This summer, friends will become heroes, in the adventure of a lifetime.
Camp Orange: The Lost Kingdom, coming this August.
Nick.co.uk/camporange
Camp Orange 2012, association with Fruit Shoot!
Subscribe to:
Posts (Atom)