Two More Of Nickelodeon UK's Latest Brand New "Nickelodeon 2012 Kids' Choice Awards" Promos

Below are two more streaming videos (with transcripts) featuring another two of Nickelodeon UK and Ireland's latest brand new "Nickelodeon 2012 Kids' Choice Awards" promos/trailers which Nickelodeon UK is currently broadcasting on-air to advertise that Nickelodeon UK and Ireland and Nickelodeon HD UK will be premiering and showing Nickelodeon's milestone 25th Annual Kids' Choice Awards on Sunday 1st April 2012 at 5.30pm (repeated at 6.30pm on Nick Replay UK):

The first streaming Nickelodeon video featuring one of Nick UK and Ireland's latest brand new "Nickelodeon 2012 Kids' Choice Awards" promos below features the Nickelodeon Stars, cast and band members of the hit Nickelodeon show and boy band "Big Time Rush" (Kendall Schmidt (Kendall Knight), James Maslow (James Diamond), Carlos Pena (Carlos Garcia), and Logan Henderson (Logan Mitchell)) telling Nickelodeon viewers to vote for who they want to win at the "Nickelodeon 2012 Kids' Choice Awards" at Nickelodeon International's official "Nickelodeon Kids' Choice Awards 2012" website, 2012KCA.com, and also features voice over artist Peter Dickson, who is also known as "Voiceover Man":

Carlos: Nickelodeon's 2012 Kids' Choice Awards are coming.

Kendall: Go online and vote for your favourites now!

[2012KCA.com]

Kendall, James, Carlos and Logan together: VOTE!

Peter Dickson (Voiceover Man): The 2012 Kids' Choice Awards, hosted by Will Smith,
Sunday 1st April at 5.30.

Kendall, James, Carlos and Logan together: Only on Nickelodeon!

The second streaming Nickelodeon video below which features another of Nick UK and Ireland's latest brand new "Nickelodeon 2012 Kids' Choice Awards" trailers is mainly the same as this Nickelodeon USA "2012 Nickelodeon Kids' Choice Awards" promo which stars the world-renowned actor, producer and recording artist Will Smith and American musician Nicki Minaj and is set in the super secret Nickelodeon Kids' Choice Awards Headquarters, except, instead of Nicki Minaj, Nickelodeon UK's version of Nickelodeon North America's KCA2012 promo stars UK talent; the UK-Irish Boy Band "One Direction", which consists of band members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson:

[Will Smith in a dressing room in Hollywood, CA, USA]

(Mysterious computerised voice on the telephone line): Will Smith. My sources tell me you're hosting the 2012 Kids' Choice Awards.

Will: Err.. who's this?

Mysterious voice: The person that's going to see that you fail!

Will: Wha-Whatever, creepynator voice. Hold on.

(Will Smith takes another call)

: Hello Will, it's One Direction.

Harry Styles: Don't worry, we've got your back. Have a seat. Oh, and hold on tight.

Will: Erm, why do I need to hold on tightaarrrghhhhhhhh...

[Will Smith drops into the "Men In Black"/"Bruno The Kid"-style Nickelodeon Kids' Choice Awards Headquarters]

Will: Hey! Hey, alright, any idea where I am exactly?

(Kids' Choice Headquarters)

[1 Direction on a giant, "Men In Black" computer monitor embedded in a silver Nickelodeon blimp]

: Hi Will.

Niall Horan: You're in Kids' Choice Headquarters!

[Child Secret Nickelodeon Kids' Choice Awards Agents yell in excitement at puff of green slime coloured smoke]

[Will Smith claps]

: If you're going to be the best host ever...

Harry Styles: You need the experts.

[KCA Agents suit up Will Smith]

Will: Okay

[The KCA Agents sit Will Smith down in a "Men In Black" type chair]

Will: Hey, so what are you little experts doing now?

Girl Kids' Choice Agent: Initiating Human Slingshot!

Will: I don't like that!

[Chair flings Will Smith out of Nickelodeon's Kids' Choice Headquarters]

Peter Dickson: Don't miss the 2012 Kids' Choice Awards, hosted by Will Smith. Sunday 1st April, on Nickelodeon!

Nickelodeon UK Confirms Plans To Premiere The Brand New "Big Time Rush" Movie, "Big Time Movie", In 2012

Nickelodeon UK and Ireland have announced and confirmed on their official Twitter profile page (@NickelodeonUK) that Nickelodeon UK will be premiering and showing the brand new original Nickelodeon TV movie, "Big Time Movie", which is based on the hit Nickelodeon series and Nickelodeon boy band "Big Time Rush", on Nickelodeon UK and Ireland and Nickelodeon HD UK later this year (2012) (transmission (TX) time to be confirmed by Nickelodeon UK):

Hey, does BigTimeMovie only premiere in America?

@NickelodeonUK: We have new BTR every Saturday in March & the movie later in 2012

And:

Will Big Time Movie premiere this Summer?

@NickelodeonUK: Its coming this year, u'll hear here first when exactly! Its going to b amazing

Also:

#UKRUSHERS its coming in 2012! I'll keep you posted as soon as I have the date so keep ur eyes peeled-its going to be so good!

In the brand new "Big Time Rush" movie, "Big Time Movie", the BTR boys (Kendall Schmidt (Kendall Knight), James Maslow (James Diamond), Carlos Pena (Carlos Garcia), and Logan Henderson (Logan Mitchell)) must tap their inner spy as their adventure finds them driving exotic cars and jumping out of helicopters, while trying to make it to their first world tour concert on time. Hot on their trail are evil henchmen named Maxwell, British secret agents and Swedish spies as well as billionaire businessman, Sir Atticus Moon who wants back his precious device code named: "The Beetle," an anti-gravitational device with enormous power. Once they learn they're carrying this precious cargo, the guys get pulled into a madcap mission throughout London, UK, which threatens the onset of their world tour. With the help of teen spy Penny Lane, the guys set out to save Penny's father M16 Agent Simon Lane and stop Sir Atticus Moon's plot to use "The Beetle" to gain world domination. The "Big Time Rush" Movie, "Big Time Movie", is scheduled to premiere on Nickelodeon USA on Saturday 10th March 2012.

Nickelodeon UK To Premiere Brand New Episodes Of "T.U.F.F. Puppy" From 12th March 2012

Nickelodeon UK has announced and confirmed on their official Twitter profile page (@NickelodeonUK) that Nickelodeon UK and Ireland and Nickelodeon HD UK (Nickelodeon/HD) will be premiering and showing brand new episodes and adventures of the brand new all-action original animated Nickelodeon series ("NickToon") "T.U.F.F. Puppy" from Monday 12th March 2012 at 5.00pm (repeated at 6.00pm on Nick Replay UK) as part of Nick UK and Ireland's and Nick HD UK's upcoming "T.U.F.F. Puppy Premiere Week":

When is there new tuff puppy ?

@NickelodeonUK: Monday 12th March @ 5pm! All week! I cant wait, love @jerrytrainor -he makes it so funny!

Toy Giant Mattel Aims To Bring Personality Into Play

From Marketing Week:

Toy giant aims to bring personality into play

The outlook is bright for Mattel. Not only has it acquired Thomas the Tank Engine owner Hit Entertainment, the company behind Barbie is using marketing to make an emotional connection with parents.

Already one of the biggest players in the toy industry, Mattel further increased its size just before Christmas with the purchase of Hit Entertainment, owner of megabrands Thomas the Tank Engine, Bob the Builder, Fireman Sam, Angelina Ballerina and Pingu.

But it is not just through acquisitions that Mattel is aiming to maintain its 7% growth in worldwide net sales last year. The business is altering its communications strategy to focus on its brands - which include Barbie and Fisher-Price - rather than products.

Mattel senior marketing manager Jenny Watson, who was promoted to the role in January, says: “Our marketing used to be very functional, telling mum about the five main benefits of a product.”

However, in November last year, Mattel launched a campaign that attempted to rekindle that love for Fisher-Price with a softer, more emotional appeal. Mattel UK PR manager Sarah Allen explains: “The new campaign celebrates the joy of learning, rather than just the development benefit. We’re very good at that but mum approaches it in a completely different way now.”

As part of the new approach, the Fisher-Price website now gets parents to find products based on their child’s age, rather than looking for a specific toy, such as Dora the Explorer.

“Mums now get information from the internet and peer groups, whether that be mummy bloggers, [online portal] Baby Centre or Argos TV. The new strategy has included working out when mums want the ‘aww’ moment [of seeing their child do something] and when they just want to compare prices.”

The advertising has been shot with an intimate feel, which simulates a hand-held video camera. Instead of using models, the new campaign features real families to show the genuine connection between mother and child.

Fashion-led website Barbiewow.com, which also launched last month, aims to encourage girls to extend their play online

Watson adds: “What we’re giving mothers in the TV ad is that emotional connection and just the key words they can search to find products. Fisher-Price is a long-lasting brand but it’s had a bit of dusty feel to it and this has been about injecting a bit of modernity.”

This sense of modernity has also translated into product lines. The Apptivity case, which launched earlier this year, is a protective cover that turns an iPhone into a toy, which lets babies and toddlers play with it safely.

Allen says: “Babies always want what you’ve got. Parents do give their iPhones to their kids to play with and then wonder why they end up down the toilet. It’s understanding that happens and providing a solution for it.”

Mattel has also brought physical toys into the digital space, including Hotwheels cars that interact with the iPad without damaging it.

But Mattel’s modernisation isn’t all about digital technology. Barbie, too, has had an update. The toy is refocusing on fashion, digital extensions and aspirational product launches, such as a presidential doll.

The new Barbie Wow campaign, which launched last month, mirrors the new Fisher-Price strategy by featuring girls imagining their Barbies in a range of different role play situations, rather than promoting one particular product.

Fashion credentials

Fashion-led website Barbiewow.com, which also launched last month, aims to encourage girls to extend their play online, and again reinstates Barbie as a product for older girls because of its fashion credentials.

Tie-ins with fashion leaders such as hair salon Bleach and edgy knitwear brand Sibling at London Fashion Week and a range of T-shirts at Miss Selfridge also emphasise the aspirational heritage of the brand, says Allen.

Family ties: Thomas the Tank Engine is now part of Mattel’s intimate campaign strategy

She adds: “From the 50th anniversary we were able to reintroduce Barbie’s fashion credentials, and reconnect with girls who are probably now 25 and who still have that fond memory of growing up with Barbie. So we’ve almost unlocked another market there, and it keeps new mums close to the brand.”

Mattel has also targeted the adult market by creating a range of high-end collectable dolls, creating figures from the Twilight films, HBO series Mad Men and a William and Catherine Royal Wedding gift set.

Another line that has helped boost Mattel’s portfolio is Monster High, which launched two years ago. The antithesis of Barbie, the line features dolls that are supposed to be the sons and daughters of famous monsters such as Dracula and Frankenstein’s monster.

“We expected this to be an older girl brand and to appeal to collectors, but we’ve discovered that people are really engaging with it, and creating their own monsters,” says Watson.

As a result of this insight, Mattel launched Create-a-Monster, which features wigs, faces, dresses and limbs that children can assemble into their own doll.

Watson says: “We have a lot of content, including a 20-minute episode that aired on Nickelodeon, a website and three-minute webisodes where girls can learn about and engage with the characters.”

Billboard Exclusively Offering "Big Time Rush" Fans The Chance To Listen To Six Audio Tracks From The New "Big Time Movie" Soundtrack A Week Early

The official website of Billboard magazine, a international newsweekly magazine devoted to the music industry, have unveiled a "Big Time Rush" exclusive - they're giving fans of the hit Nickelodeon boy band "Big Time Rush" an exclusive chance to listen to six brand new BTR songs which are from the official movie soundtrack of the upcoming brand-new original Nickelodeon television movie "Big Time Movie", including the songs "A Hard Day's Night", "Revolution", "Help", "Can't Buy Me Love", "We Can Work It Out", and "I Wanna Hold Your Hand", a week before the "Big Time Movie" official soundtrack album, which features the 'Big Time Rush' boys covering six Beatles classics, is released in the USA, which you can listen too here on the official Billboard magazine website!

Exclusive: Listen To Big Time Rush's 'Big Time Movie' Soundtrack

On-the-rise pop quartet and Nickelodeon stars Big Time Rush will deliver their best John, Paul, George and Ringo [John Lennon, Paul McCartney, George Harrison and Ringo Starr (also known as "The Fab Four") impressions in their London-set feature film debut, "Big Time Movie," which premieres on Saturday, March 10 on Nickelodeon. The "Big Time Movie" official soundtrack, which features the BTR boys covering six Beatles classics, will be released on March 6 (you can pre-order the album on iTunes here), but take an exclusive listen to all half-dozen songs a week early [here on Billboard.com]:

In "Big Time Movie," the four Big Time Rush members (Kendall Schmidt, James Maslow, Carlos Pena Jr. and Logan Henderson) head to the U.K. in a mission to save the world that involves jumping out of helicopters, a teen spy named Penny Lane, and a powerful anti-gravitational device named "The Beetle." Maslow tells Billboard.com that the movie is "'Austin Powers' meets 'James Bond,' with the Beatles," and that Big Time Rush did their best to honor the Fab Four with takes on "A Hard Day's Night," "Help" and "Revolution," among others.

"We were all a little nervous -- I mean, they're the greatest band in history," says Maslow. "We weren't trying to replicate them, but wanted to pay homage to them as much as possible."

The "Big Time Movie" premiere and accompanying soundtrack was preceded by the November release of Big Time Rush's second studio album, "Elevate," which has sold 208,000 copies, according to Nielsen SoundScan. On Monday, the band announced the itinerary for its massive summer tour, which kicks off July 5 in Columbus, Ohio and will run through mid-September. Maslow says that the trek will include "bigger venues, more songs, and more pyro -- that's my personal favorite."

Here are the dates for Big Time Rush's summer tour:

July 5: Columbus, Ohio (Nationwide Arena)
July 6: Milwaukee, Wis. (Summerfest)
July 7: St. Louis, Mo. (Verizon Wireless Amphitheatre)
July 8: Cincinnati, Ohio (Riverbend Music Center)
July 10: Atlanta, Ga. (Aaron's Amphitheatre at Lakewood)
July 11: Birmingham, Ala. (Oak Mountain Amphitheatre)
July 14: Dallas, Texas (Gexa Energy Pavilion)
July 15: Tulsa, Okla. (BOK Center)
July 17: Phoenix, Ariz. (Ashley Furniture Home Store Pavilion)
July 19: Irvine, Calif. (Verizon Wireless Amphitheatre)
July 20: San Diego, Calif. (Cricket Wireless Amphitheatre)
July 21: Las Vegas, Nev. (Mandalay Bay Events Center)
July 22: Mountainview, Calif. (Shoreline Amphitheatre)
July 23: Paso Robles, Calif. (California Mid-State Fair)
July 25: Salt Lake City, Utah (USANA Amphitheatre)
July 27: Kansas City, Mo. (Sprint Center)
July 28: Minneapolis, Minn. (Target Center)
July 29: Indianapolis, Ind. (Klipsch Music Center)
July 31: Detroit, Mich. (DTE Energy Music Theatre)
Aug 1: Cleveland, Ohio (Blossom Music Center)
Aug 3: Louisville, Ky. (KFC Yum! Center)
Aug 4: Chicago, Ill. (First Midwest Bank Amphitheatre)
Aug 5: Pittsburgh, Pa. (First Niagara Pavilion)
Aug 7: Bethel, N.Y. (Bethel Woods Center for the Arts)
Aug 9: Buffalo, N.Y. (Darien Lake Performing Arts Center)
Aug 10: Philadelphia, Pa. (Susquehanna Bank Center)
Aug 11: Hershey, Pa. (Hershey Park Pavilion)
Aug 12: Boston, Mass. (Comcast Center)
Aug 14: Saratoga Springs, N.Y. (Saratoga Springs Performing Arts Center)
Aug 16: Des Moines, Iowa (Iowa State Fair)
Aug 17: Wantagh, N.Y. (Nikon at Jones Beach)
Aug 18: Holmdel, N.J. (PNC Bank Arts Center)
Aug 19: Washington, DC (Jiffy Lube Live)
Aug 21: Virginia Beach, Va. (Farm Bureau Live at Virginia Beach)
Aug 22: Raleigh, N.C. (Time Warner Cable Music Pavilion at Walnut Creek)
Aug 24: Miami, Fla. (Cruzan Amphitheatre)
Aug 25: Tampa, Fla. (1-800-Ask-Gary Amphitheatre)
Aug 26: Puerto Rico (Coliseo de Puerto Rico)
Aug 29: Charlotte, N.C. (Verizon Wireless Amphitheatre)
Aug 31: Bangor, Maine (Bangor Waterfront Pavilion)
Sep 1: Manchester, N.H. (Verizon Wireless Arena)
Sep 2: Hartford, Conn. (Comcast Theatre)
Sep 4: Montreal, Quebec (Bell Centre)
Sep 5: London, Ont. (John Labatt Centre)
Sep 7: Ottowa, Ont. (Scotiabank Place)