Nickelodeon And Viacom Consumer Products UK Teams Up With British Toy Retailers 'Argos' And 'The Entertainer' To Launch Two Brand New Nickelodeon Promotions

From Kidscreen:

NVCP UK partners with Argos and The Entertainer

Nickelodeon and Viacom Consumer Products UK is launching a new promotion, Everyone's a Winner, with retailer Argos in conjunction with a second promotion, A SpongeBob Summer, with indie UK/Ireland toy retailer The Entertainer.

In what Argos bills as the biggest children's promotion it’s ever undertaken, the Everyone's a Winner promo, which began on July 21 and runs until January 20, 2013, sees consumers who purchase a Nickelodeon licensed product receive a code which can be entered at argos.co.uk for prize claiming.

Included in the more than 400,000 prizes are downloadable Nickelodeon activities, Nickelodeon Land admission wristbands, and a grand prize of one of three Norwegian Epic seven-night Mediterranean cruises.

Also launching on July 21 for a six-week duration at The Entertainer locations is A SpongeBob Summer, an in-store treasure hunt offering weekly prizes and an overall prize of a VIP trip to the Sea Life Centre in Brighton.

Tags: A SpongeBob Summer, Argos, Everyone's a Winner, Nickelodeon and Viacom Consumer Products UK, The Entertainer

Also, from Licensing.biz:

Nickelodeon teams with key retailers for summer promos

Major prize promotions are taking place with Argos and The Entertainer.

Argos is teaming up with Nickelodeon & Viacom Consumer Products in the UK for its largest ever children's promotion.

Everyone's a Winner sees shoppers who purchase a Nickelodeon licensed product receive a code number. After entering the code at argos.co.uk, participants' prizes are revealed - ranging from downloadable Nickelodeon activities and Nickelodeon Land admission wristbands, to the top prize of one of three Norwegian Epic seven-night Mediterranean cruises.

Over 400,000 prize cards have been printed for the promotion, which runs until January 20th 2013.

Meanwhile, The Entertainer has partnered with NVCP on an in-store treasure hunt called A Spongebob Summer.

Running for six weeks from July 21st, customers are invited to find a number of coloured jellyfish and mark each location on a competition entry form.

The promotion offers weekly prizes, plus an overall prize of a VIP trip to the Sea Life Centre in Brighton.