From
C21Media:
Nick UK gets new digital director
Nickelodeon UK has appointed a Walt Disney executive to replace Roy Edmonds as its digital director.
Suzie Adams will head up overall digital strategy for the pay-TV channel, working across mobile, video, apps, video-on-demand and social media.
Her arrival comes after former incumbent Roy Edmonds left the firm in March to go travelling, and she will now report to VP and commercial director Kiaran Saunders as part of Philip Bouchier O'Ferrall’s Viacom International Media Networks Digital group.
Adams joins from Disney Channels EMEA, where she spent six years and was most recently senior marketing, digital and social manager. Before that, she worked for Entertainment Rights.
Jesse Whittock
13-06-2012
©C21Media
GENRES: Animation, Children's
PEOPLE: Kiaran Saunders, Philip Bouchier O'Ferrall, Roy Edmonds, Suzie Adams
COMPANIES: Disney Channels EMEA, Entertainment Rights, Nickelodeon UK, The Walt Disney Company
SECTIONS: C21 Kids, FutureMedia
COUNTRIES: EMEA, UK
Also, from
Broadcast:
Nick poaches Disney digital director
Nickelodeon UK has hired Disney’s digital director to take charge of its output across platforms from apps to social media.
Suzie Adams joins from rival kids broadcaster Disney where she has worked for six years, rising to senior marketing, digital and social manager, responsible for projects including the launch of online world Disney Superbia.
Her appointment follows the departure of Roy Edmonds who left Nickelodeon after four years in March.
Adams will report into Nickelodeon commercial director Kiaran Saunders and work closely with the Viacom International digital team, headed up by senior vice president Philip O’Ferrall.
Saunders said: “Our digital platforms are extremely important to our business and we are confident that with her wealth of experience in the children’s market, Suzie will be able to make the most of our current offering and be able forge new strategies to grow our digital audience.”
Also, from
DigitalTVEurope.net:
Former Disney exec to head Nickelodeon UK's digital output
Nickelodeon UK has poached Suzie Adams from rival Disney to be responsible for all of the company’s digital output on social media sites and apps.
Adams was previously senior manager, digital and social marketing, Disney Channels, UK and EMEA, where she worked on projects including online site Disney Superbia. She will become digital director, Nickelodeon UK and will report to Nickelodeon commercial director Kiaran Saunders and also work with Viacom International Media Networks team run by Philip O’Ferrall.
“Our digital platforms are extremely important to our business and we are confident that with her wealth of experience in the children’s market, Suzie will be able to make the most of our current offering and be able forge new strategies to grow our digital audience,” said Saunders.
Also, Tweeted (posted) by Nickelodeon UK and Ireland's Press Office on
their official Twitter profile page (
@NickelodeonUKPR):
We're excited to welcome our new digital director Suzie Adams to Nick towers! http://www.broadcastnow.co.uk/news/people/nick-poaches-disney-digital-director/5043249.article?blocktitle=LATEST-NEWS&contentID=828#.
