Friday, June 29, 2012

'My Adventure Books' By 'Identity Direct' Continue To Grow In UK Market

Below is a Identity Direct press release from PRWeb:
My Adventure Books by Identity Direct Continue to Grow in UK Market

My Adventure Books, produced by Identity Direct, are a popular product in the UK market. Originally starting in Sydney, Australia, Identity Direct has now become one of the world's leading suppliers of personalised children’s products, with offices around the world.
The eCommerce market is growing at a rate of approximately 20% year on year.

Sydney, NSW (PRWEB) June 29, 2012

My Adventure Books, produced by Identity Direct, are a popular product in the UK market. Originally starting in Sydney, Australia, Identity Direct has now become one of the world’s leading suppliers of personalised children’s products, with offices around the world.

The United Kingdom has been a growing market in the eCommerce space for the last 10 years. According to a recent report from IRMG, an e-tail trade consultancy, the eCommerce market is growing at a rate of approximately 20% year on year in the UK alone, with similar growth in the US market.

The year on year spending rates for the gifts industry has increased by 22% in the UK market. My Adventure Books, by Identity Direct have been a top seller for their UK based website for several years now, and this growth is proving that eCommerce is where the retail industry is heading.

Identity Direct are taking a strong position in the UK market. Due to the popularity of the My Adventure Books series, this has always been their main focus, however they are continually expanding their product range in other areas. This range includes personalised address labels, personalised school supplies, and other personalised children's gifts. Identity Direct constantly refresh product ranges and designs, ensuring they remain current.

One of the key differences Identity Direct have over other online personalised gift companies is their exclusive partnership with some of the biggest children’s brands in the world. Ongoing partnerships with Disney, Marvel, Sesame Street and Nickelodeon mean that Identity Direct can offer a wide range of personalised products, featuring your child’s favourite characters, which are not available in retail stores.

Key benefits that set Identity Direct apart include:

*Personalised products that are made to order
*Exclusive relationships with worldwide brands
*365 day return policy

About Identity Direct
Identity Direct, publisher of My Adventure Books, is the world’s leading supplier of personalised children’s products. We create products that bring magical, memorable moments that will live in the hearts and minds of you and your children forever. All our products are individually personalised for you and, having been in business since 1992, we’re experts in personalisation. We appreciate the joy our products bring you and we take seriously our responsibility to provide you with great quality products, matched with unrivalled value and superior service. We’re also partners with some of the biggest children’s brands in the world – including Disney, Marvel, Sesame Street and Nickelodeon. These partnerships let us combine the uniqueness of personalised gifts with the magic of your children’s favourite characters. If unique, memorable and magical is what you’re looking for in a gift, we can help!

http://www.identitydirect.co.uk.
Also, below is a second Identity Direct press release from PRWeb:
Identity Direct Now Offer Full Range of Personalised Books

Personalised books may be the ideal gift for many children, primarily due to their engaging nature, and personalised touch.
With over 40 thousand monthly searches globally for 'children’s books' there is no denying that there is significant demand for such products.
Personalised books may be the ideal gift for many children, primarily due to their engaging nature, and personalised touch.

Identity Direct recognised this need for children to develop and learn from a personalised reading experience, and now offer a full range of personalised books that are both entertaining, and educational. With over 40 thousand monthly searches globally for “children's books” there is no denying that there is significant demand for such products.

My Adventure Books, featuring Disney, Marvel, Sesame Street and Nickelodeon personalised books, is one of the key product lines Identity Direct stock.. A full range of personalised My Adventure Books are available online, and include many of Disney’s most popular characters. Using advanced printing technologies, Identity Direct are able to take orders online, and make every product to order. Many of the products contain details other than the child’s name, including location, date of birth, and names of real-life friends. This level of personalisation further immerses the child in the reading experience.

Identity Direct did not stop with text-based personalisation. Now it’s possible to upload an image of a child, and have them feature as a character in a book. These revolutionary children's books are available with a range of characters including Disney Princesses, Toy Story, Dora the Explorer, and Sesame Street. According to feedback placed on the Identity Direct website these books are “great quality” and contain “vibrant, beautiful pictures”.

About Identity Direct
Identity Direct is the world’s leading supplier of personalised children’s products. We create products that bring magical, memorable moments that will live in the hearts and minds of you and your children forever. All our products are individually personalised for you and, having been in business since 1992, we’re experts in personalisation. We appreciate the joy our products bring you and we take seriously our responsibility to provide you with great quality products, matched with unrivalled value and superior service. We’re also partners with some of the biggest children’s brands in the world – including Disney, Marvel, Sesame Street and Nickelodeon. These partnerships let us combine the uniqueness of personalised gifts with the magic of your children’s favourite characters. If unique, memorable and magical is what you’re looking for in a gift, we can help!

http://www.identitydirect.com.au.