The Nickelodeon 2012 Kids' Choice Awards Delivers Great Ratings For Nickelodeon UK

Below is a Nickelodeon UK and Ireland press release from Sky Media:

Nickelodeon UK lands on top

Orange blimps, special celebrity appearances and a whole lot of slime saw Nickelodeon UK emerge as the #1 kids' channel during the premiere broadcast of the 2012 Nickelodeon Kids' Choice Awards and pre-show from 5:30 p.m. - 7:30 p.m. on Sunday 1st April. The Awards were the #1 rated show across all kids' channels on Sunday reaching 248,000 kids (394,000 all viewers) and beating the premiere audience for the 2011 KCAs by 18%. During its broadcast, the 2012 Nickelodeon Kids' Choice Awards saw Nickelodeon UK rank as the #2 channel overall (behind only Harry Potter and the Half Blood Prince on ITV).*

Hosted by international superstar and 10-time KCA winner Will Smith, the Nickelodeon's 2012 Kids' Choice Awards were broadcast from the Galen Center at USC in Los Angeles where kids' top choices in television, movies, music and sports were revealed. The largest ever Nickelodeon Kids' Choice Awards saw several special appearances on stage including First Lady Michelle Obama, Katy Perry, and Justin Bieber as well as UK pop sensation One Direction who were awarded with accolades for Best UK Band and Best UK Newcomer.

The Nickelodeon Kids' Choice Awards is seen in over 300 million households around the world. Within hours of airing live in the United States and Canada, the show will roll out in additional international markets, providing kids around the world the opportunity to tune into their local Nickelodeon channel to enjoy the show faster than ever. Voting for the 2012 KCAs spanned over six continents across 13 localized voting sites in 11 different languages, giving kids practically everywhere the chance to decide who takes home a coveted blimp. Over 220 million votes were registered worldwide including almost two million UK votes cast for the Nickelodeon UK-specific categories. A full winner list, photos and highlights are available at kca.nick.co.uk. Encore broadcasts of the 2012 Nickelodeon Kids' Choice Awards will air on Wednesday, 4th April at 7:30 p.m., Friday, 6th April at 6 p.m. and Saturday, 7th April at 8 p.m.

The European sponsor of Nickelodeon's 2012 Kids' Choice Awards is Sony's Pirates.

Nickelodeon's Kids' Choice Awards is produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Marjorie Cohn and Paula Kaplan are Executive Producers.

Nickelodeon is the top performing commercial kids TV network in the UK. Launched in 1993, it comprises seven dedicated award-winning entertainment channels for kids aged 2-12: Nickelodeon, Nickelodeon HD, Nick Replay, Nicktoons, Nicktoons Replay, Nick Jr., and Nick Jr. 2. The Nickelodeon network now reaches more than 10 million viewers a month and is available in 12.7 million cable and satellite homes.

The company has built a diverse multi-platform business by putting kids first in everything it does and includes critically acclaimed and hugely popular television programming and production in the United Kingdom and around the world, plus consumer products, online, events, recreation and feature films.

Nickelodeon is available on Sky 604, Virgin 712, through BT Vision and TalkTalk
* figures and comparisons for live and same day timeshift only. Source: BARB/ C&S homes/ Nickelodeon/ K4-15/K4-14/Ind 4+(includes live data).

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