Nickelodeon UK Picks Shine Communications To Launch The Second Season Of The Teen Mystery Drama "House of Anubis" In The UK And Ireland

From PRWeek UK:

Nickelodeon selects Shine Communications for teen mystery drama launch

Nickelodeon has picked Shine Communications to launch the second season of House of Anubis.

Nickelodeon: House of Anubis show
The agency was given the consumer-facing three-month project brief for the teen mystery drama following a pre-Christmas pitch win.

Activity will focus on an 'orange carpet' interactive premiere in central London in March where media, celebrities and fans will get the chance to step into the world of the show at the Freemasons’ Hall with actors from House of Anubis.

The series follows a group of nine teenagers who live together in a UK boarding school and is Nickelodeon’s first daily soap opera aimed at children and teens.

In the build up to the event, a team from Shine has been targeting media aimed at both young people and families, as well as using Nickelodeon’s established social network presence to promote the launch.

Matthew White, associate director at Shine Communications, said: ‘We are thrilled to welcome the family broadcasting powerhouse Nickelodeon to our stable of entertainment clients at Shine.

‘The UK premiere will bring the excitement and mystery of the show to life for media as we invite them to step into the world of Anubis and discover one of the hottest global teen entertainment properties.’

The agency team will be reporting to Alison Bakunowich, vice-president and director of marketing for Nickelodeon UK and Ireland.

Tags: Consumer PR, England, House of Anubis, Consumer Entertainment, New Business, Contract win, Television, United Kingdom, Public Relations, Europe, Media / Entertainment, Shine Communications, Nickelodeon

The official Nickelodeon UK and Ireland website, Nick.co.uk, is offering lucky "House Of Anubis" fans and Nickelodeon UK and Ireland and Nickelodeon HD UK viewers the chance to win exclusive tickets to attend the "Orange Carpet" UK premiere of the second season of "House Of Anubis" in Central London, UK on Sunday, 11th March 2012 where Nickelodeon UK will be giving an exclusive screening of the very first episode of season two of HOA, where special SIBUNA guests and secrets could await you, which you can enter by clicking here.