Egmont Publishing Group To Launch Monthly "Bin Weevils" Magazine In The UK; To Go On Sale In Shops Across The UK From 15th February 2012

From Marketing Week:

Bin Weevils takes characters into print

Bin Weevils, the social network for children, is to launch a print magazine in the UK, the latest children’s site to take their brand offline to widen appeal.

The Bin Weevils' magazine, which goes on sale tomorrow (February 15), will add to the company's upcoming toy range, as it tries to expand its brand across different media.

Amelia Johnson, one half of the duo that founded the North Kensington-based company in 2007, says that demand for a physical Bin Weevils presence has been spurred by the social network’s growing digital audience, which is the second most visited website in the UK for children aged 7-13.

She adds: “Our loyal BinWeevils.com fan base of over 2 million kids are looking to interact with their favourite characters, games and puzzles on a daily basis across a wide range of mediums.

Printed under a license deal with Egmont Publishing Group, the monthly title will be backed by digital marketing campaign across BinWeevils.com, games portal, Miniclip.com as well in the UK children's publisher's Go Girl and Toxic titles.

Online activity will be supported by a strategic tie-up with broadcasters, CITV and Nickelodeon, which has a minority stake in the social network.

Debbie Cook, director of magazines at Egmont UK, says: “As well as sitting comfortably alongside other Egmont titles, Bin Weevils magazine is particularly exciting due to its hugely popular social gaming website (Binweevils.com) and the unique world that has been created by Bin Weevils Limited.”

Rival children's site Moshi Monsters launched a raft of print titles across several countries a year ago, while Disney's Club Penguin unveiled its first print title in the UK last week (February 9) as a test for launching print titles in other countries.

Also, from MediaTel Newsline:

Egmont to launch Bin Weevils (social network) mag

Egmont Publishing Group has today announced it will expand its magazine portfolio with the launch of Bin Weevils magazine. The magazine will be an extension to the online entertainment platform, which is the second most visited website in the UK for children aged 7 to 13 (with a 91% growth in users over the past 12 months).

BinWeevils.com has an average of 105,000 visitors per day (in December), according to comScore.

The Bin Weevils magazine will feature exclusive content, with links to online gaming. Egmont has planned a substantial digital marketing campaign to accompany the launch, including TV advertising on CITV and Nickelodeon channels. The multi-platform campaign will also utilise cross promotion through Egmont's portfolio.

Debbie Cook, director of magazines at Egmont UK, said: "We are delighted to be adding Bin Weevils magazine to our portfolio. As well as sitting comfortably alongside other Egmont titles, Bin Weevils magazine is particularly exciting due to its hugely popular social gaming website (Binweevils.com). We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game."

Amelia Johnson, co-founder & director of BinWeevils.com, said: "Our loyal BinWeevils.com fan base of over two million kids are looking to interact with their favourite characters, games, puzzles on a daily basis across a wide range of mediums. Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows them to connect with the brand in yet another compelling and enriching entertainment format."

Bin Weevils magazine launches as a monthly title on 15 February. Priced at £2.99, the magazine will be stocked in all major retailers.

Also, from The Drum:

Monthly magazine based on virtual game Bin Weevils released

Monthly magazine based on virtual game Bin Weevils
Bin Weevils, the popular children’s gaming website, launches a new monthly magazine today, aimed at extending its physical profile and enhancing the gaming experience for users.

BinWeevils.com is now a children’s BAFTA-award winning website, and is currently the second most popular website for children between seven and 13 in the UK, boasting a 91% growth in users over the past twelve months alone. It is hoped that the magazine will both share and boost some of its predecessor’s success; it launches today with six free gifts, most of which are applicable to the online site, which further ties the interactive experience to the physical magazine.

The Bin Weevils magazine is published by Egmont Publishing Group, who will celebrate the launch with a digital marketing campaign that will not only span the Bin Weevils website, but across other Egmont brands and television too, with adverts being broadcast on the CITV and Nickelodeon channels.

Amelia Johnson, co-founder and director of BinWeevils.com, said: "Our loyal BinWeevils.com fan base of over 2 million kids is looking to interact with their favourite characters, games, puzzles on a daily basis across a wide range of mediums. Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows them to connect with the brand in yet another compelling and enriching entertainment format."

Also, from Licensing.biz:

Bin Weevils makes move into publishing

Hit online brand signed by Egmont for standalone print magazine.

Children's social networking site, Bin Weevils is extending further into the offline world, signing a deal with Egmont for an official print magazine.

The monthly publication - which is priced at £2.99 - will feature exclusive content and secret hints that will enhance the online gaming experience and add a new level of fan interaction.

The first issue includes six free gifts, including 10,000 mulch, stickers, sweets, trial membership card and two exclusive nest items.

Egmont will celebrate the launch with a hefty digital marketing campaign, spanning BinWeevils.com, Egmont brands such as Go Girl and Toxic, miniclip.com, and TV advertising on CITV and Nickelodeon channels.

"We are delighted to be adding Bin Weevils magazine to our market leading portfolio," said Debbie Cook, director of magazines at Egmont UK. "We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game."

Amelia Johnson, co-founder of BinWeevils,com, added: "Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows our fans to connect with the brand in yet another compelling and enriching entertainment format."

Also, from Digital Spy:

Bin Weevils kids' social network launches magazine

Bin Weevils, one of the world's largest online entertainment portals for children, has launched a companion magazine.

The entertainment brand selected Egmont Publishing Group to create the magazine, which went on sale yesterday priced at £2.99.

Bin Weevils is the second most visited website in the UK for children aged seven to 13, boasting a 91% growth rate over the past 12 months. According to comScore data, Bin Weevils attracted 105,000 visitors every day in December.

The online service was voted 'Website of the Year' at the children's BAFTAs last year, beating the popular Moshi Monsters and Club Penguin websites.

Designed to accompany BinWeevils.com, the magazine features content and secret hints that will "enhance the online gaming experience and add a whole new level of interaction for fans".

BinWeevils.com co-founder and director Amelia Johnson said: "Our loyal BinWeevils.com fan base of over two million kids are looking to interact with their favourite characters, games, puzzles on a daily basis across a wide range of mediums.

"Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows them to connect with the brand in yet another compelling and enriching entertainment format."

Egmont director of magazines Debbie Cook added: "We are delighted to be adding Bin Weevils magazine to our market leading portfolio.

"As well as sitting comfortably alongside other Egmont titles, Bin Weevils magazine is particularly exciting due to its hugely popular social gaming website (Binweevils.com) and the unique world that has been created by Bin Weevils.

"We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game."

In October 2010, Bin Weevils agreed deals with the Cartoon Network and Nickelodeon for the launch of its new video on-demand service.