Nickelodeon To Open First-Ever Nickelodeon-Themed Theme Park At Minnesota's Mall Of America

From Cynthia Turner's Cynopsis:

Nickelodeon Is the Leader

Kids' favorite properties and characters will come to life in the first-ever
Nickelodeon-themed park at Minnesota's Mall of America.

It's Just One Reason We've Remained #1 for 12 Straight Years.*

* Source: NMR, NHI (2Q'95 thru 1Q'07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT%
and imp across all comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Nickelodeon And Wal-Mart Announce 20th Annual Kids' Choice Awards Sponsor Deal

From Cynthia Turner's Cynopsis:

Nickelodeon and Wal-Mart have completed a deal making Wal-Mart the first and exclusive retail sponsor for the 20th Annual Kids' Choice Awards, airing March 31. Under the deal, ads and promotions will appear across Nickelodeon's various platforms (e.g. TV, Nickelodeon magazine and Nick online). Currently running on the network are several Wal-Mart spots featuring animated elves, Wally and Marty, building excitement for the event and Kids' Choice areas and products in stores. Additionally, Wal-Mart is sponsoring the new Kids' Choice Favorite DVD category, which includes the chance for kids to vote for their top DVD ( www.nick.com/walmart ).